{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,24]],"date-time":"2026-03-24T03:16:55Z","timestamp":1774322215489,"version":"3.50.1"},"reference-count":38,"publisher":"MDPI AG","issue":"2","license":[{"start":{"date-parts":[[2024,6,4]],"date-time":"2024-06-04T00:00:00Z","timestamp":1717459200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"CYTED AgIoT Project","award":["520rt0011"],"award-info":[{"award-number":["520rt0011"]}]},{"name":"CYTED AgIoT Project","award":["20CTECGH-145896"],"award-info":[{"award-number":["20CTECGH-145896"]}]},{"name":"CYTED AgIoT Project","award":["19STIC-09"],"award-info":[{"award-number":["19STIC-09"]}]},{"name":"CORFO CoTH2O","award":["520rt0011"],"award-info":[{"award-number":["520rt0011"]}]},{"name":"CORFO CoTH2O","award":["20CTECGH-145896"],"award-info":[{"award-number":["20CTECGH-145896"]}]},{"name":"CORFO CoTH2O","award":["19STIC-09"],"award-info":[{"award-number":["19STIC-09"]}]},{"name":"\u201cWirelessWine\u201d STIC-AmSud","award":["520rt0011"],"award-info":[{"award-number":["520rt0011"]}]},{"name":"\u201cWirelessWine\u201d STIC-AmSud","award":["20CTECGH-145896"],"award-info":[{"award-number":["20CTECGH-145896"]}]},{"name":"\u201cWirelessWine\u201d STIC-AmSud","award":["19STIC-09"],"award-info":[{"award-number":["19STIC-09"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>This study aims to provide valuable insights into consumer preferences for delivery services in online shopping in Chile. The COVID-19 pandemic has accelerated the evolution of delivery and logistics services, leading to increased competition among online stores. Chile, with its highly digitally enabled population and a competitive landscape of online retailers, serves as an ideal reference case for Latin America. By analyzing key delivery attributes such as delivery time, order arrival time range, compensation policies for delivery delays, and delivery prices, we offer valuable insights into consumer behavior. These insights will, in turn, inform the formulation of effective strategies within the online shopping industry. We examine the following aspects: (a) The willingness of consumers to pay for the service attributes; (b) The relative importance assigned to these attributes by consumers; and (c) The relationship between consumer preferences and socioeconomic characteristics. Using Multinomial Logit Models and a database from a Discrete Choice Experiment, we have discovered that the most significant attributes of delivery service are the time until product arrival and the existence of compensation in case of delivery delays. Additionally, we found that consumers are willing to pay more for the same delivery service if the product is large, as large products generally have higher prices. Furthermore, we observed that delivery time preferences vary by gender and for small products, and price sensitivity varies according to educational level, household size, and socioeconomic status. To the best of our knowledge, no previous research of this kind has been conducted for Chile.<\/jats:p>","DOI":"10.3390\/jtaer19020070","type":"journal-article","created":{"date-parts":[[2024,6,4]],"date-time":"2024-06-04T07:39:49Z","timestamp":1717486789000},"page":"1392-1410","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":8,"title":["Examining the Retail Delivery Choice Behavior in a Technology-Aware Market"],"prefix":"10.3390","volume":"19","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4961-5893","authenticated-orcid":false,"given":"Jocelyn","family":"Tapia","sequence":"first","affiliation":[{"name":"Universidad T\u00e9cnica Federico Santa Mar\u00eda, Av. Espa\u00f1a 1680, Valpara\u00edso 2580816, Chile"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5383-6843","authenticated-orcid":false,"given":"Paula","family":"Fari\u00f1a","sequence":"additional","affiliation":[{"name":"Universidad Diego Portales, Vergara 210, Santiago 8370067, Chile"}]},{"ORCID":"https:\/\/orcid.org\/0009-0009-1001-8494","authenticated-orcid":false,"given":"Ignacio","family":"Urbina","sequence":"additional","affiliation":[{"name":"Universidad Diego Portales, Vergara 210, Santiago 8370067, Chile"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4207-633X","authenticated-orcid":false,"given":"Diego","family":"Dujovne","sequence":"additional","affiliation":[{"name":"Universidad Diego Portales, Vergara 210, Santiago 8370067, Chile"}]}],"member":"1968","published-online":{"date-parts":[[2024,6,4]]},"reference":[{"key":"ref_1","unstructured":"(2022, August 17). BlackSip. Available online: https:\/\/content.blacksip.com\/reporte-del-ecommerce-en-chile-2021."},{"key":"ref_2","doi-asserted-by":"crossref","first-page":"e20799","DOI":"10.1016\/j.heliyon.2023.e20799","article-title":"The COVID-19 shock and the ownership of store Chain: Evidence from China\u2019s express delivery industry","volume":"9","author":"Shang","year":"2023","journal-title":"Heliyon"},{"key":"ref_3","doi-asserted-by":"crossref","first-page":"299","DOI":"10.1111\/jbl.12210","article-title":"What is the Right Delivery Option for You? Consumer Preferences for Delivery Attributes in Onlilne Retailing","volume":"40","author":"Nguyen","year":"2019","journal-title":"J. Bus. Logist."},{"key":"ref_4","doi-asserted-by":"crossref","unstructured":"Pan, R., Huang, Y., and Xiao, X. (2021). Evaluating Consumers\u2019 Willingness to Pay for Delay Compensation Services in Intra-City Delivery\u2014A Value Optimization Study Using Choice. Information, 12.","DOI":"10.3390\/info12030127"},{"key":"ref_5","doi-asserted-by":"crossref","first-page":"128","DOI":"10.1108\/09600031211219654","article-title":"Modelling choice in logistics: A managerial guide and application","volume":"42","author":"Garver","year":"2012","journal-title":"Int. J. Phys. Distrib. Logist. Manag."},{"key":"ref_6","doi-asserted-by":"crossref","first-page":"529","DOI":"10.1108\/09590550610673608","article-title":"Understanding shoppers\u2019 expectations of online grocery retailing","volume":"34","author":"Reynolds","year":"2006","journal-title":"Int. J. Retail. Distrib. Manag."},{"key":"ref_7","doi-asserted-by":"crossref","first-page":"25","DOI":"10.1016\/S0969-6989(96)00001-X","article-title":"Consumer activity pattern choice: Development and test of stage-dependent conjoint choice experiments","volume":"4","author":"Dellaert","year":"1997","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_8","doi-asserted-by":"crossref","first-page":"21","DOI":"10.1016\/0969-6989(94)90025-6","article-title":"Accommodating ideal brands and testing the predictive validity of brand-anchored conjoint analysis: A multiple-choice experiment approach","volume":"1","author":"Louviere","year":"1994","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_9","doi-asserted-by":"crossref","first-page":"188","DOI":"10.1016\/j.jretconser.2018.03.018","article-title":"Providing sustainability information in shopping situations contributes to sustainable decision making: An empirical study with choice-based conjoint analyses","volume":"43","author":"Schiebener","year":"2018","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_10","doi-asserted-by":"crossref","first-page":"229","DOI":"10.1016\/j.jretconser.2018.12.001","article-title":"Consumer preferences for beer attributes in Germany: A conjoint and latent class approach","volume":"47","author":"Meyerding","year":"2019","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_11","doi-asserted-by":"crossref","first-page":"322","DOI":"10.1016\/j.jretconser.2011.02.006","article-title":"Assessing preferences for mega shopping centres: A conjoint measurement approach","volume":"18","author":"Borgers","year":"2011","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_12","doi-asserted-by":"crossref","first-page":"191","DOI":"10.1108\/09564231311323962","article-title":"Measuring consumer perceptions of online shopping convenience","volume":"24","author":"Jiang","year":"2013","journal-title":"J. Serv. Manag."},{"key":"ref_13","doi-asserted-by":"crossref","first-page":"584","DOI":"10.1108\/09600031211250604","article-title":"Paying for convenience: Attractiveness and revenue potential of time-based delivery services","volume":"42","author":"Goebel","year":"2012","journal-title":"Int. J. Phys. Distrib. Logist. Manag."},{"key":"ref_14","doi-asserted-by":"crossref","unstructured":"Dias, E.G., Oliveira, L.K.d., and Isler, C.A. (2021). Assessing the effects of delivery attributes on e-shopping consumer behaviour. Sustainability, 14.","DOI":"10.3390\/su14010013"},{"key":"ref_15","doi-asserted-by":"crossref","first-page":"101942","DOI":"10.1016\/j.jretconser.2019.101942","article-title":"Effects of online retailer after delivery services on repurchase intention: An empirical analysis of customers\u2019 past experience and future confidence with the retailer","volume":"54","author":"Javed","year":"2020","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_16","doi-asserted-by":"crossref","first-page":"103478","DOI":"10.1016\/j.jretconser.2023.103478","article-title":"Switching up the delivery game: Understanding switching intention to retail drone delivery services","volume":"75","author":"Sham","year":"2023","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_17","doi-asserted-by":"crossref","first-page":"102721","DOI":"10.1016\/j.jretconser.2021.102721","article-title":"The effects of service quality, perceived value and trust in home delivery service personnel on customer satisfaction: Evidence from a developing country","volume":"63","author":"Uzir","year":"2021","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_18","doi-asserted-by":"crossref","first-page":"103276","DOI":"10.1016\/j.jretconser.2023.103276","article-title":"Exploring the factors that drive consumers to use contactless delivery services in the context of the continued COVID-19 pandemic","volume":"72","author":"Jiang","year":"2023","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_19","doi-asserted-by":"crossref","first-page":"103329","DOI":"10.1016\/j.jretconser.2023.103329","article-title":"Factors influencing the consumers\u2019 behavioural intention to use online food delivery service: Empirical evidence from Taiwan","volume":"73","author":"Tsai","year":"2023","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_20","doi-asserted-by":"crossref","first-page":"e19719","DOI":"10.1016\/j.heliyon.2023.e19719","article-title":"Unveiling digital transformation: Investigating technology adoption in Vietnam\u2019s food delivery industry for enhanced customer experience","volume":"9","author":"Hoang","year":"2023","journal-title":"Heliyon"},{"key":"ref_21","doi-asserted-by":"crossref","first-page":"e11283","DOI":"10.1016\/j.heliyon.2022.e11283","article-title":"An investigation of transportation logistics strategy on manufacturing supply chain responsiveness in developing countries: The mediating role of delivery reliability and delivery speed","volume":"8","year":"2022","journal-title":"Heliyon"},{"key":"ref_22","doi-asserted-by":"crossref","first-page":"e09409","DOI":"10.1016\/j.heliyon.2022.e09409","article-title":"The effect of customer satisfaction on parcel delivery operations using autonomous vehicles: An agent-based simulation study","volume":"8","author":"Shbool","year":"2022","journal-title":"Heliyon"},{"key":"ref_23","doi-asserted-by":"crossref","first-page":"103237","DOI":"10.1016\/j.jretconser.2022.103237","article-title":"Do you think that the home delivery is good for retailing?","volume":"72","author":"Dey","year":"2023","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_24","first-page":"203","article-title":"Analyzing traceability models in e-commerce logistics: A multi-channel approach","volume":"1","author":"Jiang","year":"2023","journal-title":"J. Ind. Intell"},{"key":"ref_25","doi-asserted-by":"crossref","first-page":"135","DOI":"10.56578\/judm020303","article-title":"Human resource dynamics in urban crowd logistics: A comprehensive analysis","volume":"2","author":"Andrejic","year":"2023","journal-title":"J. Urban Dev. Manag."},{"key":"ref_26","doi-asserted-by":"crossref","first-page":"132","DOI":"10.1086\/259131","article-title":"A new approach to consumer theory","volume":"74","author":"Lancaster","year":"1966","journal-title":"J. Political Econ."},{"key":"ref_27","unstructured":"Ben-Akiva, M.E., Lerman, S.R., and Lerman, S.R. (1985). Discrete Choice Analysis: Theory and Application to Travel Demand, MIT Press."},{"key":"ref_28","unstructured":"Domencich, T.A., and McFadden, D. (2024, March 01). Urban Travel Demand\u2014A Behavioral Analysis. Available online: https:\/\/trid.trb.org\/View\/48594."},{"key":"ref_29","doi-asserted-by":"crossref","first-page":"559","DOI":"10.1016\/0166-0462(81)90038-7","article-title":"Behavioural response and form of the representative component of the indirect utility function in travel choice models","volume":"11","author":"Hensher","year":"1981","journal-title":"Reg. Sci. Urban Econ."},{"key":"ref_30","unstructured":"McFadden, D. (1981). Econometric models of probabilistic choice. Structural Analysis of Discrete Data with Econometric Applications, MIT Press."},{"key":"ref_31","doi-asserted-by":"crossref","first-page":"311","DOI":"10.1007\/BF00999207","article-title":"Advances in random utility models report of the workshop on advances in random utility models duke invitational symposium on choice modeling behavior","volume":"5","author":"Horowitz","year":"1994","journal-title":"Mark. Lett."},{"key":"ref_32","doi-asserted-by":"crossref","first-page":"202","DOI":"10.5296\/ije.v4i2.1962","article-title":"Categorical variables in regression analysis: A comparison of dummy and effect coding","volume":"4","author":"Alkharusi","year":"2012","journal-title":"Int. J. Educ."},{"key":"ref_33","first-page":"500","article-title":"The effects of coding on the analysis of consumer choices of public parks","volume":"22","author":"Karim","year":"2013","journal-title":"World Appl. Sci. J."},{"key":"ref_34","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1561\/0800000036","article-title":"Foundations of stated preference elicitation: Consumer behavior and choice-based conjoint analysis","volume":"10","author":"McFadden","year":"2019","journal-title":"Found. Trends\u00ae Econom."},{"key":"ref_35","doi-asserted-by":"crossref","first-page":"872","DOI":"10.1080\/13675567.2021.1998396","article-title":"Improving last-mile delivery for e-commerce: The case of Sweden","volume":"26","author":"Patowary","year":"2023","journal-title":"Int. J. Logist. Res. Appl."},{"key":"ref_36","doi-asserted-by":"crossref","unstructured":"Borsenberger, C., Cremer, H., De Donder, P., and Joram, D. (2016). Differentiated pricing of delivery services in the e-commerce sector. The Future of the Postal Sector in a Digital World, Springer.","DOI":"10.1007\/978-3-319-24454-9_13"},{"key":"ref_37","doi-asserted-by":"crossref","first-page":"1","DOI":"10.18637\/jss.v096.i03","article-title":"Generating optimal designs for discrete choice experiments in R: The idefix package","volume":"96","author":"Traets","year":"2020","journal-title":"J. Stat. Softw."},{"key":"ref_38","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1016\/S1755-5345(13)70046-0","article-title":"Using appropriate prior information to eliminate choice sets with a dominant alternative from D-efficient designs","volume":"5","author":"Crabbe","year":"2012","journal-title":"J. Choice Model."}],"container-title":["Journal of Theoretical and Applied Electronic Commerce Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.mdpi.com\/0718-1876\/19\/2\/70\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,10]],"date-time":"2025-10-10T14:53:33Z","timestamp":1760108013000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.mdpi.com\/0718-1876\/19\/2\/70"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,6,4]]},"references-count":38,"journal-issue":{"issue":"2","published-online":{"date-parts":[[2024,6]]}},"alternative-id":["jtaer19020070"],"URL":"https:\/\/doi.org\/10.3390\/jtaer19020070","relation":{},"ISSN":["0718-1876"],"issn-type":[{"value":"0718-1876","type":"electronic"}],"subject":[],"published":{"date-parts":[[2024,6,4]]}}}