{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,28]],"date-time":"2026-03-28T00:01:29Z","timestamp":1774656089521,"version":"3.50.1"},"reference-count":390,"publisher":"MDPI AG","issue":"3","license":[{"start":{"date-parts":[[2024,7,30]],"date-time":"2024-07-30T00:00:00Z","timestamp":1722297600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>This study aimed to identify the constructs related to customer experience that underpin e-commerce, as well as their interconnections, to develop a comprehensive conceptual model based on theories-in-use. A quantitative approach was employed through a survey of 441 respondents. Data analysis was conducted using partial least squares structural equation modeling. The research findings revealed that there are a total of 11 constructs: customer experience, customer satisfaction, customer loyalty, word-of-mouth, trust, perceived risk, security and privacy, web content, perceived price, perceived value, and service quality. Furthermore, twelve relationships were established between these constructs, which led to the development of a holistic conceptual model. The identified constructs and the relationships between them are hierarchized, which has practical implications for businesses. It allows them to concentrate on operational activities and formulate and implement strategies that are valued by consumers and supported by empirical evidence. The originality and value of this research lie in the conception and development of a comprehensive e-commerce model, which includes eleven constructs and twelve relationships. It also highlights the pivotal role of the customer experience.<\/jats:p>","DOI":"10.3390\/jtaer19030096","type":"journal-article","created":{"date-parts":[[2024,8,2]],"date-time":"2024-08-02T16:14:58Z","timestamp":1722615298000},"page":"1943-1983","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":22,"title":["A Conceptual Approach to Understanding the Customer Experience in E-Commerce: An Empirical Study"],"prefix":"10.3390","volume":"19","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3786-6783","authenticated-orcid":false,"given":"Paulo Botelho","family":"Pires","sequence":"first","affiliation":[{"name":"CEOS.PP, ISCAP, Polytechnic of Porto, S. Mamede de Infesta, 4465-004 Porto, Portugal"}]},{"given":"Mariana","family":"Prisco","sequence":"additional","affiliation":[{"name":"School of Economics and Management, University of Porto, 4200-464 Porto, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1494-0517","authenticated-orcid":false,"given":"Catarina","family":"Delgado","sequence":"additional","affiliation":[{"name":"School of Economics and Management, University of Porto, 4200-464 Porto, Portugal"},{"name":"LIAAD\/INESC TEC, University of Porto, 4200-465 Porto, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5815-4983","authenticated-orcid":false,"given":"Jos\u00e9 Duarte","family":"Santos","sequence":"additional","affiliation":[{"name":"CEOS.PP, ISCAP, Polytechnic of Porto, S. Mamede de Infesta, 4465-004 Porto, Portugal"}]}],"member":"1968","published-online":{"date-parts":[[2024,7,30]]},"reference":[{"key":"ref_1","unstructured":"Euromonitor (2023, October 29). Market Sizes. 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