{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,17]],"date-time":"2026-02-17T05:02:22Z","timestamp":1771304542716,"version":"3.50.1"},"reference-count":77,"publisher":"MDPI AG","issue":"4","license":[{"start":{"date-parts":[[2024,10,8]],"date-time":"2024-10-08T00:00:00Z","timestamp":1728345600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>This study explores the context of buy-online-and-return-in-store (BORS) policy from an environmental perspective and conducts a comprehensive analysis through the theory of planned behavior (TPB). Adding environmental awareness and awareness of consequences provides a new perspective on how sustainable practices can be enhanced through an omni-channel retail strategy. Survey responses from 405 participants were analyzed using structural equation modeling. Results show that attitudes, subjective norms, and perceived behavioral control are key determinants of practical BORS policy. The study found that environmental awareness significantly influenced BORS adoption directly and indirectly by enhancing perceived behavioral control, whereas consequence awareness primarily affected adoption by shaping consumer attitudes. Compared with consumers who choose to return online, consumers who prefer in-store returns show higher environmental awareness, highlighting the environmental advantages of BORS. In addition, the BORS policy improves overall shopping satisfaction by integrating the convenient process of online purchases and offline returns, allowing consumers to switch freely between different channels. These findings provide valuable insights for retailers and policymakers seeking to promote sustainable consumer behavior to effectively promote the importance of sustainable retail practices.<\/jats:p>","DOI":"10.3390\/jtaer19040129","type":"journal-article","created":{"date-parts":[[2024,10,8]],"date-time":"2024-10-08T12:02:10Z","timestamp":1728388930000},"page":"2694-2713","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":5,"title":["Enhancing Environmental Awareness for Sustainable Retail: Analysis of the Buy-Online-and-Return-in-Store Policy Adoption Using Theory of Planned Behavior"],"prefix":"10.3390","volume":"19","author":[{"given":"Xinyu","family":"Yao","sequence":"first","affiliation":[{"name":"Department of International Trade and Logistics, Chung-Ang University, Seoul 06974, Republic of Korea"}]},{"given":"Yanfeng","family":"Liu","sequence":"additional","affiliation":[{"name":"Graduate School of Management of Technology, Pukyong National University, Busan 48547, Republic of Korea"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8985-0196","authenticated-orcid":false,"given":"Guanqiu","family":"Qi","sequence":"additional","affiliation":[{"name":"Department of International Logistics, Chung-Ang University, Seoul 06974, Republic of Korea"}]}],"member":"1968","published-online":{"date-parts":[[2024,10,8]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1016\/j.dss.2018.01.010","article-title":"Mindfully going omni-channel: An economic decision model for evaluating omni-channel strategies","volume":"109","author":"Hosseini","year":"2018","journal-title":"Decis. Support Syst."},{"key":"ref_2","doi-asserted-by":"crossref","first-page":"78","DOI":"10.1108\/IJRDM-08-2018-0176","article-title":"Transitions towards omni-channel retailing strategies: A business model perspective","volume":"47","author":"Jocevski","year":"2019","journal-title":"Int. J. Retail Distrib. Manag."},{"key":"ref_3","doi-asserted-by":"crossref","first-page":"103007","DOI":"10.1088\/1748-9326\/abb42a","article-title":"Airports and environmental sustainability: A comprehensive review","volume":"15","author":"Greer","year":"2020","journal-title":"Environ. Res. Lett."},{"key":"ref_4","doi-asserted-by":"crossref","first-page":"081001","DOI":"10.1088\/1748-9326\/ab9468","article-title":"Challenges in the acceleration of sustainability transitions","volume":"15","author":"Markard","year":"2020","journal-title":"Environ. Res. Lett."},{"key":"ref_5","doi-asserted-by":"crossref","first-page":"101047","DOI":"10.1016\/j.elerap.2021.101047","article-title":"Competing e-tailers\u2019 adoption strategies of buy-online-and-return-in-store service","volume":"47","author":"Jin","year":"2021","journal-title":"Electron. Commer. Res. Appl."},{"key":"ref_6","unstructured":"Jack, L., Frei, R., and Krzyzaniak, S.-A.C. (2019). Buy online, return to store: The challenges and opportunities of product returns in a multichannel environment. Univ. Southampt. Institutional Repos., in press."},{"key":"ref_7","doi-asserted-by":"crossref","first-page":"074022","DOI":"10.1088\/1748-9326\/ac788a","article-title":"The role of food and land use systems in achieving India\u2019s sustainability targets","volume":"17","author":"Jha","year":"2022","journal-title":"Environ. Res. Lett."},{"key":"ref_8","first-page":"277","article-title":"How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets","volume":"16","author":"Lee","year":"2022","journal-title":"J. Res. Interact. Mark."},{"key":"ref_9","first-page":"1","article-title":"Let it flow: The role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing","volume":"17","year":"2023","journal-title":"J. Res. Interact. Mark."},{"key":"ref_10","doi-asserted-by":"crossref","first-page":"137","DOI":"10.1016\/j.resconrec.2019.01.037","article-title":"Post-consumer packaging waste from express delivery in China","volume":"144","author":"Duan","year":"2019","journal-title":"Resour. Conserv. Recycl."},{"key":"ref_11","doi-asserted-by":"crossref","first-page":"104448","DOI":"10.1016\/j.resconrec.2019.104448","article-title":"Analyzing disposition decisions for sustainable reverse logistics: Triple Bottom Line approach","volume":"150","author":"Agrawal","year":"2019","journal-title":"Resour. Conserv. Recycl."},{"key":"ref_12","doi-asserted-by":"crossref","first-page":"100977","DOI":"10.1016\/j.elerap.2020.100977","article-title":"Impact of buy-online-and-return-in-store service on omnichannel retailing: A supply chain competitive perspective","volume":"41","author":"Huang","year":"2020","journal-title":"Electron. Commer. Res. Appl."},{"key":"ref_13","doi-asserted-by":"crossref","first-page":"633","DOI":"10.1016\/j.ejor.2020.10.042","article-title":"Forays into omnichannel: An online retailer\u2019s strategies for managing product returns","volume":"292","author":"Mandal","year":"2021","journal-title":"Eur. J. Oper. Res."},{"key":"ref_14","doi-asserted-by":"crossref","first-page":"1105","DOI":"10.1108\/JEIM-02-2021-0073","article-title":"The influence of return channel type on the relationship between return service quality and customer loyalty in omnichannel retailing","volume":"36","author":"Xie","year":"2023","journal-title":"J. Enterp. Inf. Manag."},{"key":"ref_15","unstructured":"McKinsey (2015, February 15). China\u2019s iConsumer 2015: A Growing Appetite for Choice and Change. McKinsey & Company 2015., Available online: http:\/\/www.mckinseychina.com\/chinasiconsumer-2015-a-growing-appetite-for-change\/."},{"key":"ref_16","doi-asserted-by":"crossref","first-page":"839","DOI":"10.1108\/IJRDM-02-2021-0056","article-title":"Integrated store service quality measurement scale in omni-channel retailing","volume":"50","author":"Zhang","year":"2022","journal-title":"Int. J. Retail Distrib. Manag."},{"key":"ref_17","doi-asserted-by":"crossref","first-page":"130619","DOI":"10.1016\/j.jclepro.2022.130619","article-title":"Developing environmental collaboration among supply chain partners for sustainable consumption & production: Insights from an auto sector supply chain","volume":"338","author":"Mishra","year":"2022","journal-title":"J. Clean. Prod."},{"key":"ref_18","doi-asserted-by":"crossref","first-page":"103593","DOI":"10.1016\/j.jretconser.2023.103593","article-title":"How environmental concerns influence consumers\u2019 anticipated emotions towards sustainable consumption: The moderating role of regulatory focus","volume":"76","author":"Maduku","year":"2024","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_19","doi-asserted-by":"crossref","first-page":"113579","DOI":"10.1016\/j.jbusres.2022.113579","article-title":"A foundational theory of ethical decision-making: The case of marketing professionals","volume":"158","author":"Lim","year":"2023","journal-title":"J. Bus. Res."},{"key":"ref_20","doi-asserted-by":"crossref","first-page":"429","DOI":"10.1016\/j.iref.2023.06.016","article-title":"Are Chinese residents willing to pay for green express packaging and to participate in express packaging recycling?","volume":"88","author":"Lin","year":"2023","journal-title":"Int. Rev. Econ. Financ."},{"key":"ref_21","doi-asserted-by":"crossref","first-page":"103265","DOI":"10.1016\/j.jretconser.2023.103265","article-title":"Exploring consumers\u2019 usage intention of reusable express packaging: An extended norm activation model","volume":"72","author":"Song","year":"2023","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_22","doi-asserted-by":"crossref","first-page":"130806","DOI":"10.1016\/j.jclepro.2022.130806","article-title":"Sustainable marketing innovation and consumption: Evidence from cold chain food online retail","volume":"340","author":"Su","year":"2022","journal-title":"J. Clean. Prod."},{"key":"ref_23","doi-asserted-by":"crossref","first-page":"106747","DOI":"10.1016\/j.resconrec.2022.106747","article-title":"Consumer participation in reusable resource allocation schemes: A theoretical conceptualization and empirical examination of Korean consumers","volume":"189","author":"Su","year":"2023","journal-title":"Resour. Conserv. Recycl."},{"key":"ref_24","doi-asserted-by":"crossref","first-page":"122796","DOI":"10.1016\/j.techfore.2023.122796","article-title":"Key factors influencing mass willingness to use CESPs under green concept: ECOCO smart recyclers as a case study","volume":"195","author":"Tsai","year":"2023","journal-title":"Technol. Forecast. Soc. Change"},{"key":"ref_25","doi-asserted-by":"crossref","first-page":"101307","DOI":"10.1016\/j.elerap.2023.101307","article-title":"Optimal livestream selling strategy with buy-online-and-return-in-store","volume":"61","author":"Xu","year":"2023","journal-title":"Electron. Commer. Res. Appl."},{"key":"ref_26","doi-asserted-by":"crossref","first-page":"523","DOI":"10.1016\/j.eap.2022.12.005","article-title":"Motives and antecedents affecting green purchase intention: Implications for green economic recovery","volume":"77","author":"Hong","year":"2023","journal-title":"Econ. Anal. Policy"},{"key":"ref_27","doi-asserted-by":"crossref","first-page":"126487","DOI":"10.1016\/j.jclepro.2021.126487","article-title":"Framing a model for green buying behavior of Indian consumers: From the lenses of the theory of planned behavior","volume":"295","author":"Kumar","year":"2021","journal-title":"J. Clean. Prod."},{"key":"ref_28","doi-asserted-by":"crossref","first-page":"125814","DOI":"10.1016\/j.energy.2022.125814","article-title":"Consumer\u2019s intention to use and recommend smart home technologies: The role of environmental awareness","volume":"263","author":"Ferreira","year":"2023","journal-title":"Energy"},{"key":"ref_29","doi-asserted-by":"crossref","first-page":"107595","DOI":"10.1016\/j.ijpe.2019.107595","article-title":"Omnichannel retailers\u2019 return policy strategies in the presence of competition","volume":"225","author":"Jin","year":"2020","journal-title":"Int. J. Prod. Econ."},{"key":"ref_30","doi-asserted-by":"crossref","first-page":"974","DOI":"10.1016\/j.ejor.2021.11.040","article-title":"Whether to adopt \u201cbuy online and return to store\u201d strategy in a competitive market?","volume":"301","author":"Yan","year":"2022","journal-title":"Eur. J. Oper. Res."},{"key":"ref_31","doi-asserted-by":"crossref","first-page":"952","DOI":"10.1108\/JEIM-01-2022-0020","article-title":"Factors affecting omnichannel buying online and return in store: Evidence from fast-fashion retail","volume":"36","author":"Fares","year":"2023","journal-title":"J. Enterp. Inf. Manag."},{"key":"ref_32","doi-asserted-by":"crossref","first-page":"133","DOI":"10.1016\/j.jretai.2022.02.008","article-title":"Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research","volume":"98","author":"Timoumi","year":"2022","journal-title":"J. Retail."},{"key":"ref_33","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The Theory of Planned Behavior","volume":"50","author":"Ajzen","year":"1991","journal-title":"Organ. Behav. Hum. Decis. Process."},{"key":"ref_34","doi-asserted-by":"crossref","first-page":"124474","DOI":"10.1016\/j.jclepro.2020.124474","article-title":"Factors impacting consumers\u2019 intention toward adoption of electric vehicles in Malaysia","volume":"282","author":"Asadi","year":"2021","journal-title":"J. Clean. Prod."},{"key":"ref_35","doi-asserted-by":"crossref","first-page":"100913","DOI":"10.1016\/j.envdev.2023.100913","article-title":"Factors affecting retailers\u2019 fruit waste management: Behavior analysis using the theory of planned behavior and norm activation model","volume":"47","author":"Rastegari","year":"2023","journal-title":"Environ. Dev."},{"key":"ref_36","first-page":"100980","article-title":"Green purchase and sustainable consumption: A comparative study between European and non-European tourists","volume":"43","author":"Nekmahmud","year":"2022","journal-title":"Tour. Manag. Perspect."},{"key":"ref_37","doi-asserted-by":"crossref","first-page":"120123","DOI":"10.1016\/j.jclepro.2020.120123","article-title":"Consumers\u2019 response to environmentally-friendly food packaging\u2014A systematic review","volume":"254","author":"Ketelsen","year":"2020","journal-title":"J. Clean. Prod."},{"key":"ref_38","doi-asserted-by":"crossref","first-page":"1027","DOI":"10.1260\/0958305043026573","article-title":"Negotiating Sustainable Consumption: A review of the consumption debate and its policy implications","volume":"15","author":"Jackson","year":"2004","journal-title":"Energy Environ."},{"key":"ref_39","doi-asserted-by":"crossref","first-page":"741","DOI":"10.1016\/j.jclepro.2018.09.172","article-title":"A literature review of sustainable consumption and production: A comparative analysis in developed and developing economies","volume":"206","author":"Wang","year":"2019","journal-title":"J. Clean. Prod."},{"key":"ref_40","doi-asserted-by":"crossref","first-page":"103499","DOI":"10.1016\/j.jretconser.2023.103499","article-title":"In green consumption, why consumers do not walk their talk: A cross cultural examination from Saudi Arabia and UK","volume":"75","author":"Shehawy","year":"2023","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_41","doi-asserted-by":"crossref","first-page":"113183","DOI":"10.1016\/j.enpol.2022.113183","article-title":"Ensuring sustainable consumption and production pattern in Africa: Evidence from green energy perspectives","volume":"169","author":"Zakari","year":"2022","journal-title":"Energy Policy"},{"key":"ref_42","doi-asserted-by":"crossref","first-page":"103544","DOI":"10.1016\/j.jretconser.2023.103544","article-title":"Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory","volume":"76","author":"Sajjad","year":"2024","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_43","first-page":"159","article-title":"Insights for measuring environmental awareness","volume":"29","author":"Ham","year":"2016","journal-title":"Ekon. Vjesn. Rev. Contemp. Entrep. Bus. Econ. Issues"},{"key":"ref_44","doi-asserted-by":"crossref","first-page":"149","DOI":"10.1016\/S0272-4944(05)80168-9","article-title":"Ecocentric and Anthropocentric Attitudes toward the Environment","volume":"14","author":"Thompson","year":"1994","journal-title":"J. Environ. Psychol."},{"key":"ref_45","doi-asserted-by":"crossref","first-page":"45","DOI":"10.1007\/s10551-008-9672-9","article-title":"An Empirical Study of Environmental Awareness and Practices in SMEs","volume":"84","author":"Gadenne","year":"2009","journal-title":"J. Bus. Ethics"},{"key":"ref_46","doi-asserted-by":"crossref","first-page":"101563","DOI":"10.1016\/j.techsoc.2021.101563","article-title":"Consumer\u2019s intention to purchase 5G: Do environmental awareness, environmental knowledge and health consciousness attitude matter?","volume":"65","author":"Shah","year":"2021","journal-title":"Technol. Soc."},{"key":"ref_47","doi-asserted-by":"crossref","first-page":"221","DOI":"10.1016\/S0065-2601(08)60358-5","article-title":"Normative influences on altruism","volume":"Volume 10","author":"Schwartz","year":"1977","journal-title":"Advances in Experimental Social Psychology"},{"key":"ref_48","doi-asserted-by":"crossref","first-page":"138","DOI":"10.1016\/j.ijhm.2016.03.006","article-title":"Cruise travelers\u2019 environmentally responsible decision-making: An integrative framework of goal-directed behavior and norm activation process","volume":"56","author":"Han","year":"2016","journal-title":"Int. J. Hosp. Manag."},{"key":"ref_49","doi-asserted-by":"crossref","unstructured":"Vena-Oya, J., Ortega-Rodr\u00edguez, C., Garrido-Castro, E., and Casta\u00f1eda-Garc\u00eda, J.A. (2024). Promoting vs. protecting: Where should the money from tourists visiting my city go? The effect of environmental attitude. J. Ecotourism, 1\u201315.","DOI":"10.1080\/14724049.2024.2333887"},{"key":"ref_50","doi-asserted-by":"crossref","first-page":"134425","DOI":"10.1016\/j.jclepro.2022.134425","article-title":"Predicting citizens\u2019 recycling intention: Incorporating natural bonding and place identity into the extended norm activation model","volume":"377","author":"Nketiah","year":"2022","journal-title":"J. Clean. Prod."},{"key":"ref_51","doi-asserted-by":"crossref","first-page":"119787","DOI":"10.1016\/j.renene.2023.119787","article-title":"Study of intention to use renewable energy technology in Malaysia using TAM and TPB","volume":"221","author":"Wong","year":"2024","journal-title":"Renew. Energy"},{"key":"ref_52","doi-asserted-by":"crossref","first-page":"105115","DOI":"10.1016\/j.resconrec.2020.105115","article-title":"Intention in use recyclable express packaging in consumers\u2019 behavior: An empirical study","volume":"164","author":"Wang","year":"2021","journal-title":"Resour. Conserv. Recycl."},{"key":"ref_53","doi-asserted-by":"crossref","first-page":"103169","DOI":"10.1016\/j.jretconser.2022.103169","article-title":"Exploring determinants of the green smart technology product adoption from a sustainability adapted value-belief-norm perspective","volume":"70","author":"Shang","year":"2023","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_54","doi-asserted-by":"crossref","first-page":"124182","DOI":"10.1016\/j.jclepro.2020.124182","article-title":"E-waste recycling behaviour: An integration of recycling habits into the theory of planned behaviour","volume":"278","author":"Aboelmaged","year":"2021","journal-title":"J. Clean. Prod."},{"key":"ref_55","first-page":"e02812","article-title":"Driving factors of farmers\u2019 green agricultural production behaviors in the multi-ethnic region in China based on NAM-TPB models","volume":"50","author":"Xu","year":"2024","journal-title":"Glob. Ecol. Conserv."},{"key":"ref_56","doi-asserted-by":"crossref","first-page":"425","DOI":"10.3200\/SOCP.149.4.425-449","article-title":"Morality and Prosocial Behavior: The Role of Awareness, Responsibility, and Norms in the Norm Activation Model","volume":"149","author":"Steg","year":"2009","journal-title":"J. Soc. Psychol."},{"key":"ref_57","doi-asserted-by":"crossref","first-page":"847","DOI":"10.1108\/MEQ-10-2021-0235","article-title":"Determinants of on-demand ridesharing: The role of awareness of environmental consequences","volume":"33","author":"Sajid","year":"2022","journal-title":"Manag. Environ. Qual. Int. J."},{"key":"ref_58","doi-asserted-by":"crossref","first-page":"101","DOI":"10.1007\/s10669-004-4801-1","article-title":"Teaching approaches in geography and students\u2019 environmental attitudes","volume":"24","author":"Yeung","year":"2004","journal-title":"Environmentalist"},{"key":"ref_59","doi-asserted-by":"crossref","unstructured":"Cheng, C., Ahmad, S.F., Irshad, M., Alsanie, G., Khan, Y., Ahmad, A.Y.B., and Aleemi, A.R. (2023). Impact of green process innovation and productivity on sustainability: The moderating role of environmental awareness. Sustainability, 15.","DOI":"10.3390\/su151712945"},{"key":"ref_60","doi-asserted-by":"crossref","first-page":"326","DOI":"10.1016\/j.spc.2019.08.003","article-title":"Green business value chain: A systematic review","volume":"20","author":"Hasan","year":"2019","journal-title":"Sustain. Prod. Consum."},{"key":"ref_61","doi-asserted-by":"crossref","first-page":"238","DOI":"10.1080\/0267257X.2012.659279","article-title":"The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers","volume":"28","author":"Polonsky","year":"2012","journal-title":"J. Mark. Manag."},{"key":"ref_62","doi-asserted-by":"crossref","first-page":"407","DOI":"10.1111\/0022-4537.00175","article-title":"New environmental theories: Toward a coherent theory of environmentally significant behavior","volume":"56","author":"Stern","year":"2000","journal-title":"J. Soc. Issues"},{"key":"ref_63","doi-asserted-by":"crossref","first-page":"107155","DOI":"10.1016\/j.ecolecon.2021.107155","article-title":"Sustainable consumption behavior of Europeans: The influence of environmental knowledge and risk perception on environmental concern and behavioral intention","volume":"189","author":"Saari","year":"2021","journal-title":"Ecol. Econ."},{"key":"ref_64","doi-asserted-by":"crossref","first-page":"1260","DOI":"10.1016\/j.jclepro.2016.06.051","article-title":"Investigating carbon footprint reduction potential of public transportation in United States: A system dynamics approach","volume":"133","author":"Ercan","year":"2016","journal-title":"J. Clean. Prod."},{"key":"ref_65","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"18","author":"Fornell","year":"1981","journal-title":"J. Mark. Res."},{"key":"ref_66","doi-asserted-by":"crossref","first-page":"408","DOI":"10.1080\/03637750903310360","article-title":"Beyond Baron and Kenny: Statistical mediation analysis in the new millennium","volume":"76","author":"Hayes","year":"2009","journal-title":"Commun. Monogr."},{"key":"ref_67","doi-asserted-by":"crossref","first-page":"113328","DOI":"10.1016\/j.jbusres.2022.113328","article-title":"A review of exploratory factor analysis in tourism and hospitality research: Identifying current practices and avenues for improvement","volume":"154","author":"Howard","year":"2023","journal-title":"J. Bus. Res."},{"key":"ref_68","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1080\/10705519909540118","article-title":"Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives","volume":"6","author":"Hu","year":"1999","journal-title":"Struct. Equ. Model. Multidiscip. J."},{"key":"ref_69","unstructured":"Hair, J.F. (2013). Essentials of Marketing Research, McGraw-Hill."},{"key":"ref_70","doi-asserted-by":"crossref","unstructured":"Galv\u00e1n-Mendoza, O., Gonz\u00e1lez-Rosales, V.M., Leyva-Hern\u00e1ndez, S.N., Arango-Ram\u00edrez, P.M., and Velasco-Aulcy, L. (2022). Environmental knowledge, perceived behavioral control, and employee green behavior in female employees of small and medium enterprises in Ensenada, Baja California. Front. Psychol., 13.","DOI":"10.3389\/fpsyg.2022.1082306"},{"key":"ref_71","doi-asserted-by":"crossref","first-page":"419","DOI":"10.1146\/annurev.ps.31.020180.002223","article-title":"Multivariate analysis with latent variables: Causal modeling","volume":"31","author":"Bentler","year":"1980","journal-title":"Annu. Rev. Psychol."},{"key":"ref_72","doi-asserted-by":"crossref","first-page":"115","DOI":"10.1016\/j.resconrec.2015.11.021","article-title":"Towards improved understanding of reverse logistics\u2014Examining mediating role of return intention","volume":"107","author":"Dixit","year":"2016","journal-title":"Resour. Conserv. Recycl."},{"key":"ref_73","doi-asserted-by":"crossref","unstructured":"Khan, S., and Thomas, G. (2023). Examining the impact of pro-environmental factors on sustainable consumption behavior and pollution control. Behav. Sci., 13.","DOI":"10.3390\/bs13020163"},{"key":"ref_74","doi-asserted-by":"crossref","first-page":"49","DOI":"10.1016\/j.resconrec.2018.11.020","article-title":"Understanding consumers\u2019 behavior intentions towards dealing with the plastic waste: Perspective of a developing country","volume":"142","author":"Khan","year":"2019","journal-title":"Resour. Conserv. Recycl."},{"key":"ref_75","doi-asserted-by":"crossref","first-page":"143","DOI":"10.1016\/j.jclepro.2013.05.021","article-title":"What affects green consumer behavior in China? A case study from Qingdao","volume":"63","author":"Zhao","year":"2014","journal-title":"J. Clean. Prod."},{"key":"ref_76","first-page":"273","article-title":"Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence","volume":"17","author":"Zimmermann","year":"2023","journal-title":"J. Res. Interact. Mark."},{"key":"ref_77","first-page":"349","article-title":"Multirooming: Generating e-satisfaction throughout omnichannel consumer journey design and online customer experience","volume":"18","author":"Moliner","year":"2023","journal-title":"J. Res. Interact. Mark."}],"container-title":["Journal of Theoretical and Applied Electronic Commerce Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.mdpi.com\/0718-1876\/19\/4\/129\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,10]],"date-time":"2025-10-10T16:09:00Z","timestamp":1760112540000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.mdpi.com\/0718-1876\/19\/4\/129"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,10,8]]},"references-count":77,"journal-issue":{"issue":"4","published-online":{"date-parts":[[2024,12]]}},"alternative-id":["jtaer19040129"],"URL":"https:\/\/doi.org\/10.3390\/jtaer19040129","relation":{},"ISSN":["0718-1876"],"issn-type":[{"value":"0718-1876","type":"electronic"}],"subject":[],"published":{"date-parts":[[2024,10,8]]}}}