{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,31]],"date-time":"2026-01-31T17:50:18Z","timestamp":1769881818220,"version":"3.49.0"},"reference-count":65,"publisher":"MDPI AG","issue":"4","license":[{"start":{"date-parts":[[2024,12,19]],"date-time":"2024-12-19T00:00:00Z","timestamp":1734566400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"2021 Jiangxi Province Culture, Art and Science Planning General Project","award":["YG2021069"],"award-info":[{"award-number":["YG2021069"]}]},{"name":"2021 Jiangxi Province Culture, Art and Science Planning General Project","award":["20BSH089"],"award-info":[{"award-number":["20BSH089"]}]},{"name":"2021 Jiangxi Province Culture, Art and Science Planning General Project","award":["QN202013"],"award-info":[{"award-number":["QN202013"]}]},{"name":"2021 Jiangxi Province Culture, Art and Science Planning General Project","award":["9140\/03301566"],"award-info":[{"award-number":["9140\/03301566"]}]},{"name":"2020 National Social Science Fund of China","award":["YG2021069"],"award-info":[{"award-number":["YG2021069"]}]},{"name":"2020 National Social Science Fund of China","award":["20BSH089"],"award-info":[{"award-number":["20BSH089"]}]},{"name":"2020 National Social Science Fund of China","award":["QN202013"],"award-info":[{"award-number":["QN202013"]}]},{"name":"2020 National Social Science Fund of China","award":["9140\/03301566"],"award-info":[{"award-number":["9140\/03301566"]}]},{"name":"the Project for the Cultivation of Young Academics in Philosophy and Social Sciences at Nanchang University","award":["YG2021069"],"award-info":[{"award-number":["YG2021069"]}]},{"name":"the Project for the Cultivation of Young Academics in Philosophy and Social Sciences at Nanchang University","award":["20BSH089"],"award-info":[{"award-number":["20BSH089"]}]},{"name":"the Project for the Cultivation of Young Academics in Philosophy and Social Sciences at Nanchang University","award":["QN202013"],"award-info":[{"award-number":["QN202013"]}]},{"name":"the Project for the Cultivation of Young Academics in Philosophy and Social Sciences at Nanchang University","award":["9140\/03301566"],"award-info":[{"award-number":["9140\/03301566"]}]},{"name":"the scientific research funds of Nanchang University","award":["YG2021069"],"award-info":[{"award-number":["YG2021069"]}]},{"name":"the scientific research funds of Nanchang University","award":["20BSH089"],"award-info":[{"award-number":["20BSH089"]}]},{"name":"the scientific research funds of Nanchang University","award":["QN202013"],"award-info":[{"award-number":["QN202013"]}]},{"name":"the scientific research funds of Nanchang University","award":["9140\/03301566"],"award-info":[{"award-number":["9140\/03301566"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>Consumer experiences with cultural fashion for special events often involve heightened expectations, with satisfied customers typically demonstrating increased brand engagement and loyalty. Traditional cultural attire, such as the Chinese Qipao, is widely recognized as quintessential for expressing cultural identity and fashion sensibility, particularly for weddings and other significant life events. Understanding these consumer experiences is crucial for cultural fashion brands seeking to expand their customer base by strategically enhancing consumer satisfaction through providing innovative features. This study, which examines customer experiences with hybrid customized high-end Qipaos for weddings using the integrated customer value framework, seeks to identify value dimensions that lead to satisfied customers. LDA and thematic analyses reveal three predominant themes. Specifically, the theme of \u201cstyle\u201d, reflecting esthetic values, emerged as the most influential factor and drives customer satisfaction, favorable word of mouth, and referrals. The theme of \u201cfit\u201d, representing performance values, was identified as a basic product feature and functions as a dissatisfier that customers take for granted when customizing high-end traditional cultural attire. This study used a dictionary-based analysis to examine consumers\u2019 price, service, and traditional element preferences. This study proposes a five-dimensional value framework for assessing the high-end expressive fashion customization processes and experiences from a customer value perspective. The findings theoretically expand consumer value theory within customized consumption and offer practical recommendations for e-commerce brands and customization enterprises, aiming to enhance customer satisfaction.<\/jats:p>","DOI":"10.3390\/jtaer19040174","type":"journal-article","created":{"date-parts":[[2024,12,19]],"date-time":"2024-12-19T08:04:14Z","timestamp":1734595454000},"page":"3584-3605","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["Mining Customer Experiences of Hybrid Customized Cultural Fashion: The Case of High-End Qipaos for Weddings"],"prefix":"10.3390","volume":"19","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4395-7200","authenticated-orcid":false,"given":"Zhongjie","family":"Wang","sequence":"first","affiliation":[{"name":"School of Architecture and Design, Nanchang University, Nanchang 330031, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8800-3112","authenticated-orcid":false,"given":"Chuanlan","family":"Liu","sequence":"additional","affiliation":[{"name":"Department of Textiles, Apparel Design, and Merchandising, College of Agriculture, Louisiana State University, Baton Rouge, LA 70803, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zhixiu","family":"Li","sequence":"additional","affiliation":[{"name":"School of Architecture and Design, Nanchang University, Nanchang 330031, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2024,12,19]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"15","DOI":"10.1186\/s40691-017-0095-z","article-title":"College students\u2019 acceptance of online mass-customized athletic shoes","volume":"4","author":"Liang","year":"2017","journal-title":"Fash. 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