{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,17]],"date-time":"2026-07-17T12:30:38Z","timestamp":1784291438081,"version":"3.55.0"},"reference-count":140,"publisher":"MDPI AG","issue":"1","license":[{"start":{"date-parts":[[2025,2,5]],"date-time":"2025-02-05T00:00:00Z","timestamp":1738713600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"National Social Science Foundation","award":["15AGL002"],"award-info":[{"award-number":["15AGL002"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>AI-personalized recommendation technology offers more accurate and diverse choices to consumers and increases click-through rates and sales on e-commerce platforms. Yet, data on consumers\u2019 experiences of AI-personalized recommendations and their impact path on clicking intention are scarce. This article addressed these issues through three studies. In study 1, we adopted the Grounded Theory approach to conduct in-depth interviews with 30 Chinese consumers and constructed a scale to measure the impact of consumer experience on click intention. In study 2, we adopted the empirical research method to conduct reliability and validity tests on 347 valid questionnaires to finalize the scale officially. In study 3, based on the SOR theory, we constructed a model and formulated hypotheses and then conducted empirical analysis using 1097 valid questionnaires. We found that the relevance, inspiration, and insightful experiences of AI-personalized recommendations can significantly promote consumers\u2019 clicking intention. Moreover, immersive experience mediates between the former three factors and clicking intention, and technology acceptance mediates between relevance, inspiration, and clicking intention. When consumers perceive a high degree of information privacy infringement, the immersive experience\u2019s positive impact on clicking intention will be weakened. Meanwhile, the promoting effect of technology acceptance on clicking intention will also be inhibited. When information quality improves, the positive impact of technology acceptance on clicking intention will be enhanced. This research fills the gap in the literature on consumers\u2019 experiences of AI-personalized recommendations and clarifies how these experiences affect the clicking intention. It offers valuable insights for e-commerce platforms to continuously optimize personalized recommendation algorithms and boost the click conversion rate of online shopping.<\/jats:p>","DOI":"10.3390\/jtaer20010021","type":"journal-article","created":{"date-parts":[[2025,2,5]],"date-time":"2025-02-05T05:50:36Z","timestamp":1738734636000},"page":"21","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":75,"title":["The Impact of AI-Personalized Recommendations on Clicking Intentions: Evidence from Chinese E-Commerce"],"prefix":"10.3390","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0009-0003-0032-8428","authenticated-orcid":false,"given":"Jiwang","family":"Yin","sequence":"first","affiliation":[{"name":"School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xiaodong","family":"Qiu","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China"},{"name":"Research Center for Central and Eastern Europe, Beijing Jiaotong University, Beijing 100044, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0002-1467-5052","authenticated-orcid":false,"given":"Ya","family":"Wang","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1968","published-online":{"date-parts":[[2025,2,5]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","unstructured":"Chen, D., Esperan\u00e7a, J.P., and Wang, S. (2022). The impact of artificial intelligence on firm performance: An application of the resource-based view to e-commerce firms. Front. Psychol., 13.","DOI":"10.3389\/fpsyg.2022.884830"},{"key":"ref_2","doi-asserted-by":"crossref","first-page":"90367","DOI":"10.1109\/ACCESS.2023.3307308","article-title":"Sentiment analysis in e-commerce platforms: A review of current techniques and future directions","volume":"11","author":"Huang","year":"2023","journal-title":"IEEE Access"},{"key":"ref_3","doi-asserted-by":"crossref","first-page":"113795","DOI":"10.1016\/j.dss.2022.113795","article-title":"Customer models for artificial intelligence-based decision support in fashion online retail supply chains","volume":"158","author":"Pereira","year":"2022","journal-title":"Decis. Support Syst."},{"key":"ref_4","doi-asserted-by":"crossref","first-page":"30379","DOI":"10.1007\/s12144-024-06649-3","article-title":"Harnessing AI potential in E-Commerce: Improving user engagement and sales through deep learning-based product recommendations","volume":"43","author":"Zhang","year":"2024","journal-title":"Curr. Psychol."},{"key":"ref_5","doi-asserted-by":"crossref","first-page":"101080","DOI":"10.1016\/j.elerap.2021.101080","article-title":"Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions","volume":"49","author":"Wang","year":"2021","journal-title":"Electron. Commer. Res. Appl."},{"key":"ref_6","doi-asserted-by":"crossref","first-page":"120952","DOI":"10.1016\/j.techfore.2021.120952","article-title":"How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection","volume":"171","author":"Nadeem","year":"2021","journal-title":"Technol. Forecast. Soc. Chang."},{"key":"ref_7","doi-asserted-by":"crossref","first-page":"2508","DOI":"10.1108\/IMDS-04-2022-0209","article-title":"Impact of IT identity on consumer negatively-valenced engagement in mobile medical consultation: From consumer experience perspective","volume":"122","author":"Zhang","year":"2022","journal-title":"Ind. Manag. Data Syst."},{"key":"ref_8","doi-asserted-by":"crossref","first-page":"2583","DOI":"10.1111\/ijcs.12966","article-title":"Exploring online customer experience: A systematic literature review and research agenda","volume":"47","author":"Kacprzak","year":"2023","journal-title":"Int. J. Consum. Stud."},{"key":"ref_9","doi-asserted-by":"crossref","first-page":"115112","DOI":"10.1016\/j.eswa.2021.115112","article-title":"Exploiting Personalized Calibration and Metrics for Fairness Recommendation","volume":"181","author":"Diego","year":"2021","journal-title":"Expert Syst. Appl."},{"key":"ref_10","doi-asserted-by":"crossref","first-page":"7535","DOI":"10.1007\/s12144-023-04948-9","article-title":"Influence of AI recommendation method and product type on consumers\u2019 acceptance: An event-related potential study","volume":"43","author":"Shang","year":"2024","journal-title":"Curr. Psychol."},{"key":"ref_11","first-page":"75","article-title":"Marketing research of AI: Prospect and challenges","volume":"32","author":"Zhang","year":"2019","journal-title":"J. Manag. Sci."},{"key":"ref_12","doi-asserted-by":"crossref","unstructured":"Yin, J., and Qiu, X. (2021). AI technology and online purchase intention: Structural equation model based on perceived value. Sustainability, 13.","DOI":"10.3390\/su13105671"},{"key":"ref_13","doi-asserted-by":"crossref","first-page":"447","DOI":"10.1007\/s10791-019-09351-2","article-title":"Optimizing the recency-relevance-diversity trade-offs in non-personalized news recommendations","volume":"22","author":"Chakraborty","year":"2019","journal-title":"Inf. Retr. J."},{"key":"ref_14","doi-asserted-by":"crossref","first-page":"30","DOI":"10.1007\/s11747-020-00749-9","article-title":"A strategic framework for artificial intelligence in marketing","volume":"49","author":"Huang","year":"2021","journal-title":"J. Acad. Mark. Sci."},{"key":"ref_15","first-page":"1","article-title":"Consumers\u2019 demand for dual values and retail marketing innovation from new economic sociology perspective","volume":"34","author":"Song","year":"2019","journal-title":"J. Beijing Technol. Bus. Univ. (Soc. Sci.)"},{"key":"ref_16","doi-asserted-by":"crossref","first-page":"285","DOI":"10.1108\/FS-11-2017-0069","article-title":"Foresight for online shopping behavior: A study of attribution for \u201cwhat next syndrome\u201d","volume":"21","author":"Sharma","year":"2019","journal-title":"Foresight"},{"key":"ref_17","doi-asserted-by":"crossref","first-page":"102394","DOI":"10.1016\/j.jretconser.2020.102394","article-title":"Measurement of factors influencing online shopper buying decisions: A scale development and validation","volume":"59","author":"Fernandes","year":"2021","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_18","doi-asserted-by":"crossref","first-page":"814","DOI":"10.1108\/INTR-03-2021-0170","article-title":"Toward a comprehensive scale of online shopping experiences: A mixed-method approach","volume":"32","author":"Pentina","year":"2022","journal-title":"Internet Res."},{"key":"ref_19","doi-asserted-by":"crossref","unstructured":"Zhao, H., Tian, W., and Xin, T. (2017). The development and validation of the online shopping addiction scale. Front. Psychol., 8.","DOI":"10.3389\/fpsyg.2017.00735"},{"key":"ref_20","doi-asserted-by":"crossref","first-page":"279","DOI":"10.1016\/j.jbusres.2018.10.039","article-title":"Remembering shopping experiences: The shopping experience memory scale","volume":"107","author":"Flacandji","year":"2020","journal-title":"J. Bus. Res."},{"key":"ref_21","doi-asserted-by":"crossref","first-page":"90","DOI":"10.1080\/10864415.2021.2010006","article-title":"More personalized, more useful? Reinvestigating recommendation mechanisms in e-commerce","volume":"26","author":"Nguyen","year":"2022","journal-title":"Int. J. Electron. Commer."},{"key":"ref_22","doi-asserted-by":"crossref","first-page":"152336","DOI":"10.1016\/j.comppsych.2022.152336","article-title":"The experience of gratification and compensation in addictive behaviors: How can these experiences be measured systematically within and across disorders due to addictive behaviors?","volume":"117","author":"Wegmann","year":"2022","journal-title":"Compr. Psychiatry"},{"key":"ref_23","doi-asserted-by":"crossref","first-page":"103297","DOI":"10.1016\/j.ijhm.2022.103297","article-title":"Consumers\u2019 experience with hospitality and tourism technologies: Measurement development and validation","volume":"106","author":"Shin","year":"2022","journal-title":"Int. J. Hosp. Manag."},{"key":"ref_24","doi-asserted-by":"crossref","first-page":"444","DOI":"10.1108\/IJRDM-06-2022-0181","article-title":"Developing a scale for gamified e-service quality in the e-retailing industry","volume":"51","author":"Tabaeeian","year":"2023","journal-title":"Int. J. Retail. Distrib."},{"key":"ref_25","doi-asserted-by":"crossref","first-page":"103578","DOI":"10.1016\/j.jretconser.2023.103578","article-title":"Customer experience in AI-enabled products: Scale development and validation","volume":"76","author":"Wang","year":"2024","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_26","doi-asserted-by":"crossref","first-page":"440","DOI":"10.1016\/j.jretai.2023.08.001","article-title":"Testing the performance of online recommendation agents: A meta-analysis","volume":"99","author":"Blut","year":"2023","journal-title":"J. Retail."},{"key":"ref_27","doi-asserted-by":"crossref","unstructured":"Adawiyah, S.R., Purwandari, B., Eitiveni, I., and Purwaningsih, E.H. (2024). The influence of AI and AR technology in personalized recommendations on customer usage intention: A case study of cosmetic products on shopee. Appl. Sci., 14.","DOI":"10.3390\/app14135786"},{"key":"ref_28","unstructured":"Liang, S., Alimu, N., Si, H., Li, H., and Mi, C. (2023). Influence of Artificial Intelligence Recommendation on Consumers\u2019 Purchase Intention Under the Information Cocoon Effect. HCI in Business, Government and Organizations: 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23\u201328, 2023, Proceedings, Part I, Springer Nature. International Conference on Human-Computer Interaction."},{"key":"ref_29","doi-asserted-by":"crossref","first-page":"1433","DOI":"10.1080\/02642069.2011.624596","article-title":"Consumer participation in using online recommendation agents: Effects on satisfaction, trust, and purchase intentions","volume":"32","author":"Dabholkar","year":"2012","journal-title":"Serv. Ind. J."},{"key":"ref_30","doi-asserted-by":"crossref","first-page":"114115","DOI":"10.1016\/j.dss.2023.114115","article-title":"Social trust and algorithmic equity: The societal perspectives of users\u2019 intention to interact with algorithm recommendation systems","volume":"178","author":"Wu","year":"2024","journal-title":"Decis. Support Syst."},{"key":"ref_31","doi-asserted-by":"crossref","first-page":"620","DOI":"10.1287\/isre.2021.1074","article-title":"How do recommender systems lead to consumer purchases? A causal mediation analysis of a field experiment. Inform","volume":"33","author":"Li","year":"2022","journal-title":"Syst. Res."},{"key":"ref_32","doi-asserted-by":"crossref","first-page":"102755","DOI":"10.1016\/j.ijinfomgt.2024.102755","article-title":"Enhancing recommendation acceptance: Resolving the personalization\u2013privacy paradox in recommender systems: A privacy calculus perspective","volume":"76","author":"Wang","year":"2024","journal-title":"Int. J. Inf. Manag."},{"key":"ref_33","doi-asserted-by":"crossref","first-page":"859","DOI":"10.2307\/41409964","article-title":"The value of IT-enabled retailer learning: Personalized product recommendations and customer store loyalty in electronic markets","volume":"35","author":"Zhang","year":"2011","journal-title":"MIS Q."},{"key":"ref_34","unstructured":"Mehrabian, A., and Russell, J.A. (1974). An Approach to Environmental Psychology, The MIT Press."},{"key":"ref_35","doi-asserted-by":"crossref","unstructured":"Li, M., Wang, Q., and Cao, Y. (2022). Understanding consumer online impulse buying in live streaming e-commerce: A stimulus-organism-response framework. Int. J. Environ. Res. Public Health, 19.","DOI":"10.3390\/ijerph19074378"},{"key":"ref_36","doi-asserted-by":"crossref","first-page":"463","DOI":"10.1108\/AJIM-11-2019-0308","article-title":"How online reviews affect purchase intention: A new model based on the stimulus-organism-response (S-O-R) framework","volume":"72","author":"Zhu","year":"2020","journal-title":"Aslib J. Inf. Manag."},{"key":"ref_37","doi-asserted-by":"crossref","first-page":"346","DOI":"10.1504\/IJEB.2023.132197","article-title":"Undergraduates\u2019 e-shopping inhibitors in a developing market context: Stimulus-organism-response approach","volume":"18","author":"Ukenna","year":"2023","journal-title":"Int. J. Electron. Bus."},{"key":"ref_38","doi-asserted-by":"crossref","first-page":"96","DOI":"10.1016\/j.tele.2017.01.004","article-title":"The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm","volume":"34","author":"Islam","year":"2017","journal-title":"Telemat. Inf."},{"key":"ref_39","doi-asserted-by":"crossref","first-page":"53","DOI":"10.1108\/IJRDM-04-2018-0071","article-title":"Generation Y consumer online repurchase intention in Bangkok: Based on Stimulus-Organism-Response (SOR) model","volume":"48","author":"Zhu","year":"2020","journal-title":"Int. J. Retail. Distrib."},{"key":"ref_40","doi-asserted-by":"crossref","first-page":"21582440231180107","DOI":"10.1177\/21582440231180107","article-title":"The Impact of Contradictory Online Reviews on Consumer Online Purchase Decision: Experimental Evidence From China","volume":"13","author":"Bo","year":"2023","journal-title":"Sage Open"},{"key":"ref_41","doi-asserted-by":"crossref","unstructured":"Guo, J., Li, Y., Xu, Y., and Zeng, K. (2021). How live streaming features impact consumers\u2019 purchase intention in the context of cross-border E-commerce? A research based on SOR theory. Front. Psychol., 12.","DOI":"10.3389\/fpsyg.2021.767876"},{"key":"ref_42","doi-asserted-by":"crossref","first-page":"2219","DOI":"10.1108\/ITP-08-2020-0580","article-title":"Attention and behaviour on fashion retail websites: An eye-tracking study","volume":"35","author":"Boardman","year":"2022","journal-title":"Inf. Technol. People"},{"key":"ref_43","doi-asserted-by":"crossref","first-page":"69","DOI":"10.1177\/0047287518818915","article-title":"Exploring consumer behavior in virtual reality tourism using an extended stimulus-organism-response model","volume":"59","author":"Kim","year":"2020","journal-title":"J. Travel Res."},{"key":"ref_44","doi-asserted-by":"crossref","first-page":"767","DOI":"10.1108\/JBIM-12-2017-0305","article-title":"The effects of environmental factors on B2B e-services purchase: Perceived risk and convenience as mediators","volume":"34","author":"Matos","year":"2019","journal-title":"J. Bus. Ind. Mark."},{"key":"ref_45","doi-asserted-by":"crossref","first-page":"1665","DOI":"10.1108\/JIMA-09-2019-0192","article-title":"Online purchase intention of halal cosmetics: SOR framework application","volume":"12","author":"Suparno","year":"2020","journal-title":"J. Islam. Mark."},{"key":"ref_46","doi-asserted-by":"crossref","unstructured":"Voicu, M.C., S\u00eerghi, N., and Toth, D.M.M. (2023). Consumers\u2019 experience and satisfaction using augmented reality apps in E-shopping: New empirical evidence. Appl. Sci., 13.","DOI":"10.3390\/app13179596"},{"key":"ref_47","doi-asserted-by":"crossref","first-page":"588","DOI":"10.32520\/stmsi.v11i3.1941","article-title":"Analysis of SOR Framework Concerning Online Shopping Value and Web Satisfaction on E-Commerce","volume":"11","author":"Sartika","year":"2022","journal-title":"SISTEMASI"},{"key":"ref_48","first-page":"151","article-title":"The \u201cjungle\u201d, history, and approach road of the grounded theory","volume":"41","author":"Xudong","year":"2020","journal-title":"Sci. Res. Manag."},{"key":"ref_49","unstructured":"Han, X. (2020). A Mechanistic Study of the Role of E-Commerce Anchor Attributes on Consumers\u2019 Online Behavioral Intentions. [Ph.D. Thesis, Jilin University]."},{"key":"ref_50","doi-asserted-by":"crossref","first-page":"78","DOI":"10.1177\/0049124187016001004","article-title":"Practical issues in structural modeling","volume":"16","author":"Bentler","year":"1987","journal-title":"Sociol. Method Res."},{"key":"ref_51","first-page":"7","article-title":"Commentary: Issues and opinion on structural equation modeling","volume":"22","author":"Chin","year":"1998","journal-title":"MIS Q."},{"key":"ref_52","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"18","author":"Fornell","year":"1981","journal-title":"J. Mark. Res."},{"key":"ref_53","first-page":"23","article-title":"A Scale for Measuring Teachers\u2019 Mathematics-Related Beliefs: A Validity and Reliability Study","volume":"10","author":"Purnomo","year":"2017","journal-title":"Int. J. Instr."},{"key":"ref_54","doi-asserted-by":"crossref","first-page":"143","DOI":"10.1016\/j.chb.2018.06.031","article-title":"Factors influencing Intention to provide personal information for personalized recommendations","volume":"88","author":"Kim","year":"2018","journal-title":"Comput. Hum. Behav."},{"key":"ref_55","doi-asserted-by":"crossref","unstructured":"Xiao, L., Lu, Q., and Guo, F. (2020). Mobile personalized recommendation model based on privacy concerns and context analysis for the sustainable development of M-commerce. Sustainability, 12.","DOI":"10.3390\/su12073036"},{"key":"ref_56","doi-asserted-by":"crossref","unstructured":"Wu, Y., Zhang, L., Bhatti, U.A., and Huang, M. (2023). Interpretable machine learning for personalized medical recommendations: A LIME-based approach. Diagnostics, 13.","DOI":"10.3390\/diagnostics13162681"},{"key":"ref_57","first-page":"86","article-title":"Artificial intelligence marketing: A research review and prospects","volume":"43","author":"Guowei","year":"2021","journal-title":"Foreign Econ. Manag."},{"key":"ref_58","doi-asserted-by":"crossref","unstructured":"Guo, Y., Wang, M., and Li, X. (2017). An interactive personalized recommendation system using the hybrid algorithm model. Symmetry, 9.","DOI":"10.3390\/sym9100216"},{"key":"ref_59","first-page":"2","article-title":"Artificial Intelligence-Powered Personalized Web Services Composition","volume":"152","author":"Chebbi","year":"2024","journal-title":"J. Math. Comp."},{"key":"ref_60","doi-asserted-by":"crossref","unstructured":"Zheng, Q., and Ding, Q. (2022). Exploration of consumer preference based on deep learning neural network model in the immersive marketing environment. PLoS ONE, 17.","DOI":"10.1371\/journal.pone.0268007"},{"key":"ref_61","doi-asserted-by":"crossref","unstructured":"Mantha, A., Arora, Y., Gupta, S., Kanumala, P., Liu, Z., Guo, S., and Achan, K. (2020, January 4\u20139). A large-scale deep architecture for personalized grocery basket recommendations. Proceedings of the ICASSP 2020 IEEE International Conference on Acoustics, Speech and Signal Processing (ICASSP), Barcelona, Spain.","DOI":"10.1109\/ICASSP40776.2020.9053091"},{"key":"ref_62","doi-asserted-by":"crossref","unstructured":"Yum, K., and Kim, J. (2024). The Influence of Perceived Value, Customer Satisfaction, and Trust on Loyalty in Entertainment Platforms. Appl. Sci., 14.","DOI":"10.3390\/app14135763"},{"key":"ref_63","doi-asserted-by":"crossref","first-page":"102783","DOI":"10.1016\/j.ijinfomgt.2024.102783","article-title":"AI-powered marketing: What, where, and how?","volume":"77","author":"Kumar","year":"2024","journal-title":"Int. J. Inf. Manag."},{"key":"ref_64","doi-asserted-by":"crossref","first-page":"263","DOI":"10.2501\/JAR-2018-035","article-title":"Artificial Intelligence in Advertising: How Marketers can Leverage Artificial Intelligence Along the Consumer Journey","volume":"58","author":"Kietzmann","year":"2018","journal-title":"J. Advert. Res."},{"key":"ref_65","doi-asserted-by":"crossref","first-page":"24","DOI":"10.1007\/s11747-019-00696-0","article-title":"How artificial intelligence will change the future of marketing","volume":"48","author":"Davenport","year":"2020","journal-title":"J. Acad. Mark. Sci."},{"key":"ref_66","doi-asserted-by":"crossref","first-page":"1529","DOI":"10.1002\/mar.21670","article-title":"Personalization in personalized marketing: Trends and ways forward","volume":"39","author":"Chandra","year":"2022","journal-title":"Psychol. Mark."},{"key":"ref_67","doi-asserted-by":"crossref","first-page":"13521","DOI":"10.1007\/s10462-023-10466-8","article-title":"Deep learning modelling techniques: Current progress, applications, advantages, and challenges","volume":"56","author":"Ahmed","year":"2023","journal-title":"Artif. Intell. Rev."},{"key":"ref_68","first-page":"5936156","article-title":"Automatic recommendation of online music tracks based on deep learning","volume":"1","author":"Gao","year":"2022","journal-title":"Math. Probl. Eng."},{"key":"ref_69","doi-asserted-by":"crossref","first-page":"106426","DOI":"10.1016\/j.knosys.2020.106426","article-title":"Neural graph personalized ranking for Top-N Recommendation","volume":"213","author":"Hu","year":"2021","journal-title":"Knowl.-Based. Syst."},{"key":"ref_70","doi-asserted-by":"crossref","first-page":"87742","DOI":"10.1109\/ACCESS.2024.3416962","article-title":"Analysis of recommender system using generative artificial intelligence: A systematic literature review","volume":"12","author":"Ayemowa","year":"2024","journal-title":"IEEE Access"},{"key":"ref_71","doi-asserted-by":"crossref","first-page":"101324","DOI":"10.1016\/j.tele.2019.101324","article-title":"Technology acceptance theories and factors influencing artificial Intelligence-based intelligent products","volume":"47","author":"Sohn","year":"2020","journal-title":"Telemat. Inform."},{"key":"ref_72","first-page":"89","article-title":"Apathy dependence and immersive experience: Research on the users\u2019 continuous use intention of mobile short video APPS","volume":"66","author":"Zhang","year":"2022","journal-title":"Libr. Inf. Serv."},{"key":"ref_73","doi-asserted-by":"crossref","first-page":"102540","DOI":"10.1016\/j.techsoc.2024.102540","article-title":"Shopping in the digital world: How augmented reality mobile applications trigger customer engagement","volume":"77","author":"Lin","year":"2024","journal-title":"Technol. Soc."},{"key":"ref_74","first-page":"140","article-title":"Empirical Study on the Factors Influencing the Users Continuous Use of Shopping APP","volume":"43","author":"Zhou","year":"2020","journal-title":"J. Nanjing Norm. Univ. (Nat. Sci. Ed.)"},{"key":"ref_75","first-page":"109","article-title":"Are consumers willing to adopt recommendations? Based on information systems success-technology acceptance model","volume":"7","author":"Yang","year":"2016","journal-title":"J. Cent. Univ. Financ. Econ."},{"key":"ref_76","doi-asserted-by":"crossref","unstructured":"Moslehpour, M., Pham, V.K., Wong, W.K., and Bilgi\u00e7li, \u0130. (2018). E-purchase intention of Taiwanese consumers: Sustainable mediation of perceived usefulness and perceived ease of use. Sustainability, 10.","DOI":"10.3390\/su10010234"},{"key":"ref_77","doi-asserted-by":"crossref","first-page":"e13001","DOI":"10.1111\/ijcs.13001","article-title":"Consumers\u2019 behavioral intention toward online shopping in the post-COVID-19 period","volume":"48","author":"Khatoon","year":"2024","journal-title":"Int. J. Consum. Stud."},{"key":"ref_78","doi-asserted-by":"crossref","unstructured":"Hewei, T. (2022). Factors affecting clothing purchase intention in mobile short video app: Mediation of perceived value and immersion experience. PLoS ONE, 17.","DOI":"10.1371\/journal.pone.0273968"},{"key":"ref_79","doi-asserted-by":"crossref","first-page":"100474","DOI":"10.1016\/j.entcom.2021.100474","article-title":"Factors affecting continuous purchase intention of fashion products on social E-commerce: SOR model and the mediating effect","volume":"41","author":"Hewei","year":"2022","journal-title":"Entertain. Comput."},{"key":"ref_80","doi-asserted-by":"crossref","first-page":"484","DOI":"10.1016\/j.ijinfomgt.2017.04.006","article-title":"Obtaining a Better Understanding About Travel-related Purchase Intentions Among Senior Users of Mobile Social Network Sites","volume":"37","author":"Kim","year":"2017","journal-title":"Int. J. Inf. Manag."},{"key":"ref_81","first-page":"833","article-title":"Experience and Brokerage in Asset Markets: Evidence from Art Auctions","volume":"47","author":"Bruno","year":"2018","journal-title":"Financ. Manang."},{"key":"ref_82","first-page":"69","article-title":"Research on the Influeneing Factors of Privacy Information Disclosure in Personalized Recommendations of AI Human-Computer Interaction Users","volume":"47","author":"Hao","year":"2024","journal-title":"Inf. Stud. Theory Appl."},{"key":"ref_83","doi-asserted-by":"crossref","first-page":"15","DOI":"10.54099\/ijmdb.v3i1.914","article-title":"Increasing Online Purchase Intention Based on The Integration of The Technology Acceptance Model and Theory of Planned Behavior","volume":"3","author":"Nonis","year":"2024","journal-title":"Int. J. Manag. Digit. Bus."},{"key":"ref_84","doi-asserted-by":"crossref","first-page":"649","DOI":"10.1177\/10946705221120232","article-title":"Do you mind if I ask you a personal question? How AI service agents alter consumer self-disclosure","volume":"25","author":"Kim","year":"2022","journal-title":"J. Serv. Res."},{"key":"ref_85","doi-asserted-by":"crossref","first-page":"108097","DOI":"10.1016\/j.chb.2023.108097","article-title":"Chat-GPT; validating Technology Acceptance Model (TAM) in education sector via ubiquitous learning mechanism","volume":"154","author":"Saif","year":"2024","journal-title":"Comput. Hum. Behav."},{"key":"ref_86","doi-asserted-by":"crossref","first-page":"150","DOI":"10.1108\/INTR-05-2020-0269","article-title":"Privacy helplessness on social media: Its constituents, antecedents and consequences","volume":"32","author":"Cho","year":"2022","journal-title":"Internet Res."},{"key":"ref_87","doi-asserted-by":"crossref","unstructured":"Peiren, S. (2023). Time: Flow and Variation in the Geography of Media. New Perspectives on Geography of Media, Springer Nature.","DOI":"10.1007\/978-981-99-2111-9"},{"key":"ref_88","doi-asserted-by":"crossref","first-page":"131","DOI":"10.1177\/0022242920953847","article-title":"Consumers and artificial intelligence: An experiential perspective","volume":"85","author":"Puntoni","year":"2021","journal-title":"J. Mark."},{"key":"ref_89","doi-asserted-by":"crossref","first-page":"8","DOI":"10.1080\/10864415.2018.1396110","article-title":"Handling consumer messages on social networking sites: Customer service or privacy infringement?","volume":"22","author":"Demmers","year":"2018","journal-title":"Int. J. Electron. Commer."},{"key":"ref_90","doi-asserted-by":"crossref","first-page":"27","DOI":"10.1016\/j.intmar.2017.02.003","article-title":"To share and protect: Using regulatory focus theory to examine the privacy paradox of consumers\u2019 social media engagement and online privacy protection behaviors","volume":"39","author":"Mosteller","year":"2017","journal-title":"J. Interact. Mark."},{"key":"ref_91","doi-asserted-by":"crossref","first-page":"1663","DOI":"10.1002\/ejsp.2981","article-title":"Expectation violation and cognitive dissonance theory: Proposal for an epistemic inconsistency management model","volume":"53","author":"Bran","year":"2023","journal-title":"Eur. J. Soc. Psychol."},{"key":"ref_92","first-page":"107","article-title":"Homogenization dilemma: Concept analysis and theoretical framework construction of information cocoons","volume":"49","author":"Zhang","year":"2023","journal-title":"J. Lib. Sci. China"},{"key":"ref_93","first-page":"139","article-title":"A Comparative Study of Algorithm-Based Distribution and Editor Based Distribution from the Perspective of Information Quality","volume":"51","author":"Liu","year":"2024","journal-title":"Henan Sci. Technol."},{"key":"ref_94","first-page":"52","article-title":"Research on the Influencing Factors to Online Users\u2019 Willingness of Retention in Information Cocoons Based on PPM Theory","volume":"42","author":"Zhang","year":"2022","journal-title":"J. Mod. Inf."},{"key":"ref_95","first-page":"76","article-title":"A New Interpretation of the \u201cInformation Cocoon Room from the Perspective of Online Shopping Platform Users","volume":"37","author":"Hou","year":"2022","journal-title":"J. Guangxi Sci. Technol. Norm. Univ."},{"key":"ref_96","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.tourman.2012.05.004","article-title":"Confused by too many choices? Choice overload in tourism","volume":"35","author":"Park","year":"2013","journal-title":"Tour. Manag."},{"key":"ref_97","first-page":"22","article-title":"From multi-channel to omni-channel, transformation and updating path in traditional retail enterprises under internet background: Double case study based on intime department store and Yonghui superstores","volume":"33","author":"Wang","year":"2018","journal-title":"J. Beijing Technol. Bus. Univ. (Soc. Sci.)"},{"key":"ref_98","doi-asserted-by":"crossref","first-page":"553","DOI":"10.1108\/MIP-08-2023-0413","article-title":"The role of online retail website experience on brand happiness and willingness to share personal information: An SOR perspective","volume":"42","author":"Banerjee","year":"2024","journal-title":"Mark. Intell. Plan."},{"key":"ref_99","first-page":"33","article-title":"Effects of reputation and website quality on online consumers\u2019 emotion, perceived risk and purchase intention: Based on the stimulus-organism-response model","volume":"7","author":"Kim","year":"2013","journal-title":"J. Res. Interact. Mark."},{"key":"ref_100","doi-asserted-by":"crossref","first-page":"1157","DOI":"10.1108\/IJRDM-01-2020-0033","article-title":"Understanding consumers\u2019 showrooming behaviour: A stimulus\u2013organism\u2013response (SOR) perspective","volume":"48","author":"Arora","year":"2020","journal-title":"Int. J. Retail. Distrib."},{"key":"ref_101","doi-asserted-by":"crossref","unstructured":"Ahmed, S., and Aziz, N.A. (2024). Impact of ai on customer experience in video streaming services: A focus on personalization and trust. Int. J. Hum.\u2013Comput. Interact., 1\u201320.","DOI":"10.1080\/10447318.2024.2400395"},{"key":"ref_102","doi-asserted-by":"crossref","first-page":"66","DOI":"10.1007\/s11747-015-0441-x","article-title":"Adaptive personalization using social networks","volume":"44","author":"Chung","year":"2016","journal-title":"J. Acad. Mark. Sci."},{"key":"ref_103","doi-asserted-by":"crossref","unstructured":"Csikszentmihalyi, M., and Nakamura, J. (2014). Flow and the Foundations of Positive Psychology: The Collected Works of Mihaly Csikszentmihalyi, Springer.","DOI":"10.1007\/978-94-017-9088-8"},{"key":"ref_104","first-page":"481","article-title":"How perceived usefulness and perceived ease of use affecting intent to repurchase?","volume":"24","author":"Keni","year":"2020","journal-title":"J. Manaj. Hutan Trop."},{"key":"ref_105","doi-asserted-by":"crossref","first-page":"264","DOI":"10.1016\/j.jrurstud.2020.04.028","article-title":"Drivers of farmers\u2019 intention to adopt technological innovations in Italy: The role of information sources, perceived usefulness, and perceived ease of use","volume":"76","author":"Caffaro","year":"2020","journal-title":"J. Rural Stud."},{"key":"ref_106","doi-asserted-by":"crossref","unstructured":"Huang, L.T., and Leu, J.D. (2020, January 14\u201317). Relative importance of determinants towards users\u2019 privacy disclosure on social network sites by privacy invasion experience based on construal level theory. Proceedings of the 2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), Singapore.","DOI":"10.1109\/IEEM45057.2020.9309833"},{"key":"ref_107","doi-asserted-by":"crossref","first-page":"66","DOI":"10.1108\/IJBM-08-2022-0339","article-title":"Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure","volume":"42","author":"Alalwan","year":"2024","journal-title":"Int. J. Bank Mark."},{"key":"ref_108","doi-asserted-by":"crossref","first-page":"e48700","DOI":"10.2196\/48700","article-title":"Investigating Citizens\u2019 Acceptance of Contact Tracing Apps: Quantitative Study of the Role of Trust and Privacy","volume":"12","author":"Fox","year":"2024","journal-title":"JMIR mHealth uHealth"},{"key":"ref_109","first-page":"50","article-title":"\u2018Chasing Traffic\u2019 or \u2018Chasing Quality\u2019: The Impact of Service Strategies of Sellers on Service Performance of Social Health Information Service Platform","volume":"1","author":"Wang","year":"2023","journal-title":"CJWT"},{"key":"ref_110","first-page":"13","article-title":"Effects of information quality on information adoption on social media review platforms: Moderating role of perceived risk","volume":"1","author":"Jiang","year":"2021","journal-title":"J. Inf. Technol. Data Manag."},{"key":"ref_111","first-page":"54","article-title":"Understanding the links between system quality, information quality, service quality, and user satisfaction in the context of online learning","volume":"2","author":"Nuryanti","year":"2021","journal-title":"Int. J. Soc. Manag. Stud."},{"key":"ref_112","doi-asserted-by":"crossref","first-page":"122833","DOI":"10.1016\/j.techfore.2023.122833","article-title":"Exploring the role of augmented reality in purchase intention: Through flow and immersive experience","volume":"196","author":"Pathak","year":"2023","journal-title":"Technol. Forecast. Soc."},{"key":"ref_113","doi-asserted-by":"crossref","first-page":"423","DOI":"10.1016\/j.jbusres.2020.08.041","article-title":"Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences","volume":"122","author":"Barhorst","year":"2021","journal-title":"J. Bus. Res."},{"key":"ref_114","doi-asserted-by":"crossref","first-page":"106951","DOI":"10.1016\/j.chb.2021.106951","article-title":"Do VR and AR versions of an immersive cultural experience engender different user experiences?","volume":"125","author":"Verhulst","year":"2021","journal-title":"Comput. Hum. Behav."},{"key":"ref_115","doi-asserted-by":"crossref","first-page":"121801","DOI":"10.1016\/j.eswa.2023.121801","article-title":"Knowledge evolutionary process of Artificial intelligence in E-commerce: Main path analysis and science mapping analysis","volume":"238","author":"He","year":"2024","journal-title":"Expert Syst. Appl."},{"key":"ref_116","doi-asserted-by":"crossref","first-page":"564","DOI":"10.1016\/j.jesp.2010.01.006","article-title":"Protecting the self through consumption: Status goods as affirmational commodities","volume":"46","author":"Sivanathan","year":"2010","journal-title":"J. Exp. Soc. Psychol."},{"key":"ref_117","first-page":"4823828","article-title":"E-Commerce Online Shopping Platform Recommendation Model Based on Integrated Personalized Recommendation","volume":"1","author":"Xu","year":"2022","journal-title":"Sci. Program."},{"key":"ref_118","first-page":"1761579","article-title":"e-Commerce Personalized Recommendation Based on Machine Learning Technology","volume":"1","author":"Liu","year":"2022","journal-title":"Mob. Inf. Syst."},{"key":"ref_119","doi-asserted-by":"crossref","unstructured":"Lv, L., Chen, S., Liu, G.G., and Chen, M. (2024). Alleviating Travelers\u2019 Privacy Concern in Personalized Recommendations Through Perceived Information Autonomy: Strategies via Hedge Words and Communication Styles. J. Travel Res., 00472875241268511.","DOI":"10.1177\/00472875241268511"},{"key":"ref_120","doi-asserted-by":"crossref","first-page":"2355","DOI":"10.1002\/mar.22057","article-title":"Prick \u201cfilter bubbles\u201d by enhancing consumers\u2019 novelty-seeking: The role of personalized recommendations of unmentionable products","volume":"41","author":"Lv","year":"2024","journal-title":"Psychol. Market."},{"key":"ref_121","doi-asserted-by":"crossref","first-page":"22394","DOI":"10.1109\/ACCESS.2024.3361946","article-title":"Developing Personalized Marketing Service Using Generative AI","volume":"12","author":"Lee","year":"2024","journal-title":"IEEE Access"},{"key":"ref_122","doi-asserted-by":"crossref","unstructured":"Chen, Y., Tu, Y., and Zeng, S. (2024). Costly \u201cGreetings\u201d from AI: Effects of Product Recommenders and Self-Disclosure Levels on Transaction Costs. Sustainability, 16.","DOI":"10.3390\/su16188236"},{"key":"ref_123","doi-asserted-by":"crossref","first-page":"901","DOI":"10.1007\/s10660-024-09808-7","article-title":"Consumer reactions to technology in retail: Choice uncertainty and reduced perceived control in decisions assisted by recommendation agents","volume":"24","author":"Rohden","year":"2024","journal-title":"Electron. Commer. Res."},{"key":"ref_124","doi-asserted-by":"crossref","first-page":"101936","DOI":"10.1016\/j.tele.2022.101936","article-title":"Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)","volume":"77","author":"Kim","year":"2023","journal-title":"Telemat. Inform."},{"key":"ref_125","doi-asserted-by":"crossref","first-page":"132","DOI":"10.30574\/msarr.2024.11.2.0116","article-title":"Effect of Augmented Reality (AR) and Virtual Reality (VR) experiences on customer engagement and purchase behavior in retail stores","volume":"11","author":"Enyejo","year":"2024","journal-title":"Magna Sci. Adv. Res. Rev."},{"key":"ref_126","doi-asserted-by":"crossref","first-page":"70","DOI":"10.1080\/10919392.2023.2249785","article-title":"A Study on content creator competencies influencing youtube channel loyalty and viewing satisfaction","volume":"33","author":"An","year":"2023","journal-title":"J. Organ. Comput. Electron. Commer."},{"key":"ref_127","doi-asserted-by":"crossref","first-page":"1912","DOI":"10.3390\/jtaer16050107","article-title":"AI recommendation service acceptance: Assessing the effects of perceived empathy and need for cognition","volume":"16","author":"Yoon","year":"2021","journal-title":"J. Theor. Appl. Electron. Commer. Res."},{"key":"ref_128","doi-asserted-by":"crossref","first-page":"219","DOI":"10.1108\/JSIT-09-2021-0206","article-title":"Inducing AI-powered chatbot use for customer purchase: The role of information value and innovative technology","volume":"25","author":"Le","year":"2023","journal-title":"J. Syst. Inf. Technol."},{"key":"ref_129","first-page":"493","article-title":"How social presence influences consumer purchase intention in live video commerce: The mediating role of immersive experience and the moderating role of positive emotions","volume":"17","author":"Huang","year":"2023","journal-title":"J. Res. Interact. Mark."},{"key":"ref_130","doi-asserted-by":"crossref","first-page":"224","DOI":"10.1057\/s41599-023-01731-w","article-title":"How does online streaming reform e-commerce? An empirical assessment of immersive experience and social interaction in China","volume":"10","author":"Shiu","year":"2023","journal-title":"Hum. Soc. Sci. Commun."},{"key":"ref_131","first-page":"940","article-title":"The effects of augmented reality shopping experiences: Immersion, presence and satisfaction","volume":"17","author":"Cranmer","year":"2023","journal-title":"J. Res. Interact. Mark."},{"key":"ref_132","first-page":"51","article-title":"AI Algorithms for Personalization: Recommender Systems, Predictive Analytics, and Beyond. Darpan","volume":"12","author":"Paripati","year":"2024","journal-title":"Int. Res. Anal."},{"key":"ref_133","doi-asserted-by":"crossref","first-page":"253","DOI":"10.1108\/JOSM-01-2014-0034","article-title":"Small details that make big differences: A radical approach to consumption experience as a firm\u2019s differentiating strategy","volume":"25","author":"Bolton","year":"2014","journal-title":"J. Serv. Manag."},{"key":"ref_134","doi-asserted-by":"crossref","first-page":"106548","DOI":"10.1016\/j.chb.2020.106548","article-title":"Customer experiences in the age of artificial intelligence","volume":"114","author":"Ameen","year":"2021","journal-title":"Comput. Hum. Behav."},{"key":"ref_135","doi-asserted-by":"crossref","unstructured":"Schindler, I., Hosoya, G., Menninghaus, W., Beermann, U., Wagner, V., Eid, M., and Scherer, K.R. (2017). Measuring aesthetic emotions: A review of the literature and a new assessment tool. PLoS ONE, 12.","DOI":"10.1037\/t79669-000"},{"key":"ref_136","doi-asserted-by":"crossref","first-page":"15","DOI":"10.2753\/JEC1086-4415160202","article-title":"Modeling consumer purchasing behavior in social shopping communities with clickstream data","volume":"16","author":"Olbrich","year":"2011","journal-title":"Int. J. Electron. Commer."},{"key":"ref_137","doi-asserted-by":"crossref","first-page":"103905","DOI":"10.1016\/j.im.2023.103905","article-title":"Exploring the impacts of a recommendation system on an e-platform based on consumers\u2019 online behavioral data","volume":"61","author":"Feng","year":"2024","journal-title":"Inf. Manag."},{"key":"ref_138","doi-asserted-by":"crossref","unstructured":"Wang, S., Chen, Z., Xiao, Y., and Lin, C. (2021). Consumer privacy protection with the growth of AI-empowered online shopping based on the evolutionary game model. Front. Public Health, 9.","DOI":"10.3389\/fpubh.2021.705777"},{"key":"ref_139","doi-asserted-by":"crossref","unstructured":"Zhang, X., and Yu, X. (2020). The impact of perceived risk on consumers\u2019cross-platform buying behavior. Front. Psychol., 11.","DOI":"10.3389\/fpsyg.2020.592246"},{"key":"ref_140","doi-asserted-by":"crossref","first-page":"158","DOI":"10.1080\/10696679.2022.2158872","article-title":"Touch or click? The effect of direct and indirect human-computer interaction on consumer responses","volume":"32","author":"Wu","year":"2024","journal-title":"J. Mark. Theory Pract."}],"container-title":["Journal of Theoretical and Applied Electronic Commerce Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.mdpi.com\/0718-1876\/20\/1\/21\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,9]],"date-time":"2025-10-09T16:27:11Z","timestamp":1760027231000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.mdpi.com\/0718-1876\/20\/1\/21"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,2,5]]},"references-count":140,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2025,3]]}},"alternative-id":["jtaer20010021"],"URL":"https:\/\/doi.org\/10.3390\/jtaer20010021","relation":{},"ISSN":["0718-1876"],"issn-type":[{"value":"0718-1876","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,2,5]]}}}