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However, consumers\u2019 impulse purchase intentions in this environment are influenced by numerous interrelated factors, and the underlying mechanisms remain complex. To address the limitations of traditional approaches in modeling nonlinear relationships and hierarchical structures, this study introduces an integrated DEMATEL-AISM approach tailored for the livestream e-commerce context. The \u03bb-intercept method is applied to simplify the system structure and highlight key influencing factors. Based on prior literature, we designed and distributed structured questionnaires to 558 consumers and industry experts, followed by in-depth interviews with five domain experts. Through this process, an indicator system was developed encompassing 15 factors across three dimensions: product, consumer, and livestream room. Using DEMATEL-AISM, we conducted a causal analysis of these factors. The results reveal that: (1) discount intensity, livestream promotional frameworks, and time pressure are the three most critical factors influencing impulse purchase intentions; (2) product monetary value and design features act as fundamental drivers; and (3) consumer upward and downward anticipated regret, perceived product quality, perceived product scarcity, and perceived streamer\u2019s product knowledge have direct impacts on impulse purchase. By identifying these key factors and revealing their interconnections, this study offers strategic, evidence-based recommendations for enhancing consumer engagement and profitability in livestream e-commerce. The proposed DEMATEL-AISM also provides a novel and effective methodological contribution for analyzing the complex influencing factors of impulse purchase intentions in the e-commerce environment.<\/jats:p>","DOI":"10.3390\/jtaer20020086","type":"journal-article","created":{"date-parts":[[2025,5,4]],"date-time":"2025-05-04T20:57:16Z","timestamp":1746392236000},"page":"86","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":6,"title":["Influencing Factors of Consumers\u2019 Impulse Purchase Intentions in Livestream E-Commerce Based on DEMATEL-AISM"],"prefix":"10.3390","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0009-0009-4146-1819","authenticated-orcid":false,"given":"Sijie","family":"Ma","sequence":"first","affiliation":[{"name":"Department of Electronic Business, South China University of Technology, Guangzhou 510006, China"}]},{"given":"Wanjing","family":"Wei","sequence":"additional","affiliation":[{"name":"Department of Electronic Business, South China University of Technology, Guangzhou 510006, China"}]},{"given":"Jiahui","family":"Wang","sequence":"additional","affiliation":[{"name":"Department of Electronic Business, South China University of Technology, Guangzhou 510006, China"}]},{"given":"Haoyu","family":"Liu","sequence":"additional","affiliation":[{"name":"Department of Electronic Business, South China University of Technology, Guangzhou 510006, China"}]},{"given":"Yujie","family":"Song","sequence":"additional","affiliation":[{"name":"Department of Electronic Business, South China University of Technology, Guangzhou 510006, China"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1907-4627","authenticated-orcid":false,"given":"Lei","family":"Yang","sequence":"additional","affiliation":[{"name":"Department of Electronic Business, South China University of Technology, Guangzhou 510006, China"}]}],"member":"1968","published-online":{"date-parts":[[2025,4,30]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"725","DOI":"10.3390\/jtaer19020039","article-title":"How Social Presence Influences Consumer Well-Being in Live Video Commerce: The Mediating Role of Shopping Enjoyment and the Moderating Role of Familiarity","volume":"19","author":"Huang","year":"2024","journal-title":"J. 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