{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,12]],"date-time":"2026-03-12T22:47:12Z","timestamp":1773355632741,"version":"3.50.1"},"reference-count":62,"publisher":"MDPI AG","issue":"2","license":[{"start":{"date-parts":[[2025,5,1]],"date-time":"2025-05-01T00:00:00Z","timestamp":1746057600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["72371134"],"award-info":[{"award-number":["72371134"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["22BJY019"],"award-info":[{"award-number":["22BJY019"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["22YJ630061"],"award-info":[{"award-number":["22YJ630061"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["2024JJ5451"],"award-info":[{"award-number":["2024JJ5451"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100012456","name":"National Social Science Fund of China","doi-asserted-by":"publisher","award":["72371134"],"award-info":[{"award-number":["72371134"]}],"id":[{"id":"10.13039\/501100012456","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100012456","name":"National Social Science Fund of China","doi-asserted-by":"publisher","award":["22BJY019"],"award-info":[{"award-number":["22BJY019"]}],"id":[{"id":"10.13039\/501100012456","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100012456","name":"National Social Science Fund of China","doi-asserted-by":"publisher","award":["22YJ630061"],"award-info":[{"award-number":["22YJ630061"]}],"id":[{"id":"10.13039\/501100012456","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100012456","name":"National Social Science Fund of China","doi-asserted-by":"publisher","award":["2024JJ5451"],"award-info":[{"award-number":["2024JJ5451"]}],"id":[{"id":"10.13039\/501100012456","id-type":"DOI","asserted-by":"publisher"}]},{"name":"Ministry of Education Humanities and Social Science Foundation of China","award":["72371134"],"award-info":[{"award-number":["72371134"]}]},{"name":"Ministry of Education Humanities and Social Science Foundation of China","award":["22BJY019"],"award-info":[{"award-number":["22BJY019"]}]},{"name":"Ministry of Education Humanities and Social Science Foundation of China","award":["22YJ630061"],"award-info":[{"award-number":["22YJ630061"]}]},{"name":"Ministry of Education Humanities and Social Science Foundation of China","award":["2024JJ5451"],"award-info":[{"award-number":["2024JJ5451"]}]},{"name":"Natural Science Foundation of Hunan Province of China","award":["72371134"],"award-info":[{"award-number":["72371134"]}]},{"name":"Natural Science Foundation of Hunan Province of China","award":["22BJY019"],"award-info":[{"award-number":["22BJY019"]}]},{"name":"Natural Science Foundation of Hunan Province of China","award":["22YJ630061"],"award-info":[{"award-number":["22YJ630061"]}]},{"name":"Natural Science Foundation of Hunan Province of China","award":["2024JJ5451"],"award-info":[{"award-number":["2024JJ5451"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>A series of policy measures have been implemented to support the integration of agriculture and cultural tourism (ACT), positioning it as a pivotal component of the modern rural industrial system. Additionally, the rapid growth of e-commerce live streaming has surpassed the limitations of traditional promotional methods in terms of geographic and media reach. The enterprise can attract more consumer groups through live streaming. This article analyzes the signal game between the ACT enterprise and consumers and discusses how consumer types affect enterprise decision-making in both static and dynamic contexts. We have come to the following conclusion: (1) The severity of punishment for companies that transmit incorrect signals is the main influencing factor for the balance to be established. (2) The more types of consumers an enterprise attracts, the lower its price. (3) The comparison of profits in static and dynamic contexts depends on changes in consumer types and the impact of the first-stage strategy on the second stage.<\/jats:p>","DOI":"10.3390\/jtaer20020089","type":"journal-article","created":{"date-parts":[[2025,5,4]],"date-time":"2025-05-04T20:57:16Z","timestamp":1746392236000},"page":"89","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Research on the Optimal Live-Streaming Strategy Under the Influence of Consumer Preferences: Taking Agriculture and Cultural Tourism Enterprise as an Example"],"prefix":"10.3390","volume":"20","author":[{"given":"Fanyong","family":"Meng","sequence":"first","affiliation":[{"name":"School of Management Science and Engineering, Nanjing University of Information Science and Technology, Nanjing 210044, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yu","family":"Wu","sequence":"additional","affiliation":[{"name":"School of Management Science and Engineering, Nanjing University of Information Science and Technology, Nanjing 210044, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2025,5,1]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"514","DOI":"10.1016\/j.rser.2012.12.013","article-title":"Agricultural biogas plants\u2014A chance for diversification of agriculture in Poland","volume":"20","year":"2013","journal-title":"Renew. Sustain. Energy Rev."},{"key":"ref_2","doi-asserted-by":"crossref","first-page":"3890","DOI":"10.1002\/sd.2887","article-title":"Exploring sustainable development within rural regions in Ghana: A rural web approach","volume":"32","author":"Addai","year":"2024","journal-title":"Sustain. Dev."},{"key":"ref_3","doi-asserted-by":"crossref","unstructured":"Ammirato, S., Felicetti, A.M., Raso, C., Pansera, B.A., and Violi, A. (2020). Agritourism and Sustainability: What We Can Learn from a Systematic Literature Review. Sustainability, 12.","DOI":"10.3390\/su12229575"},{"key":"ref_4","doi-asserted-by":"crossref","unstructured":"Luo, Y., Xiong, T., Meng, D., Gao, A., and Chen, Y. (2023). Does the Integrated Development of Agriculture and Tourism Promote Farmers\u2019 Income Growth? Evidence from Southwestern China. Agriculture, 13.","DOI":"10.3390\/agriculture13091817"},{"key":"ref_5","doi-asserted-by":"crossref","first-page":"1701","DOI":"10.1007\/s10668-022-02781-x","article-title":"Impacts of the integral development of agriculture and tourism on agricultural eco-efficiency: A case study of two river basins in China","volume":"26","author":"Wang","year":"2024","journal-title":"Environ. Dev. Sustain."},{"key":"ref_6","doi-asserted-by":"crossref","first-page":"343","DOI":"10.1080\/10941660802420945","article-title":"Impact of Rural Tourism Operated by Retiree Farmers on Multifunctionality: Evidence from Chiba, Japan","volume":"13","author":"Ohe","year":"2008","journal-title":"Asia Pac. J. Tour. Res."},{"key":"ref_7","doi-asserted-by":"crossref","unstructured":"Jiang, G. (2022). How Does Agro-Tourism Integration Influence the Rebound Effect of China\u2019s Agricultural Eco-Efficiency? An Economic Development Perspective. Front. Environ. Sci., 10.","DOI":"10.3389\/fenvs.2022.921103"},{"key":"ref_8","doi-asserted-by":"crossref","first-page":"104479","DOI":"10.1016\/j.tourman.2022.104513","article-title":"Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective","volume":"91","author":"Xie","year":"2022","journal-title":"Tour. Manag."},{"key":"ref_9","doi-asserted-by":"crossref","first-page":"506","DOI":"10.1080\/10941665.2022.2091940","article-title":"The effect of visual and interactive features of tourism live streaming on tourism consumers\u2019 willingness to participate","volume":"27","author":"Ye","year":"2022","journal-title":"Asia Pac. J. Tour. Res."},{"key":"ref_10","doi-asserted-by":"crossref","first-page":"268","DOI":"10.1111\/j.1470-6431.2004.00368.x","article-title":"Creating a satisfying internet shopping experience via atmospheric variables","volume":"28","author":"McKinney","year":"2004","journal-title":"Int. J. Consum. Stud."},{"key":"ref_11","doi-asserted-by":"crossref","first-page":"149","DOI":"10.1108\/TR-05-2019-0152","article-title":"Agritourism research: A perspective article","volume":"75","author":"Barbieri","year":"2020","journal-title":"Tour. Rev."},{"key":"ref_12","doi-asserted-by":"crossref","first-page":"207","DOI":"10.1016\/0743-0167(91)90085-7","article-title":"Farm diversification as an adjustment strategy on the urban fringe of the West Midlands","volume":"7","author":"Ilbery","year":"1991","journal-title":"J. Rural Stud."},{"key":"ref_13","doi-asserted-by":"crossref","first-page":"15","DOI":"10.1111\/j.1467-9523.2004.00276.x","article-title":"For a \u2018Piece of Bread\u2019? Interpreting Sustainable Development through Agritourism in Southern Tuscany","volume":"44","author":"Sonnino","year":"2004","journal-title":"Sociol. Rural."},{"key":"ref_14","doi-asserted-by":"crossref","first-page":"337","DOI":"10.1016\/0160-7383(90)90002-9","article-title":"Farm tourism in New Zealand: A social situation analysis","volume":"17","author":"Pearce","year":"1990","journal-title":"Ann. Tour. Res."},{"key":"ref_15","doi-asserted-by":"crossref","first-page":"493","DOI":"10.1016\/j.tourman.2003.10.003","article-title":"Does rural tourism benefit from agriculture?","volume":"26","author":"Fleischer","year":"2005","journal-title":"Tour. Manag."},{"key":"ref_16","doi-asserted-by":"crossref","first-page":"247","DOI":"10.1080\/13683500.2020.1711712","article-title":"Farm tourism as a driving force for socioeconomic development: A benefits viewpoint from Iran","volume":"24","author":"Mohammad","year":"2021","journal-title":"Curr. Issues Tour."},{"key":"ref_17","doi-asserted-by":"crossref","first-page":"359","DOI":"10.1016\/j.jrurstud.2019.10.037","article-title":"Transitions in rural settlements and implications for rural revitalization in Guangdong Province","volume":"93","author":"Gong","year":"2022","journal-title":"J. Rural. Stud."},{"key":"ref_18","doi-asserted-by":"crossref","first-page":"2489","DOI":"10.1007\/s11442-023-2186-7","article-title":"Evaluation system and influencing paths for the integration of culture and tourism in traditional villages","volume":"33","author":"Tang","year":"2023","journal-title":"J. Geogr. Sci."},{"key":"ref_19","doi-asserted-by":"crossref","first-page":"4407","DOI":"10.15244\/pjoes\/176054","article-title":"Innovative Practice of Heavy Metal Soil Remediation Technology under the Background of Rural Revitalization by Integrating Agriculture, Culture and Tourism","volume":"33","author":"Wu","year":"2024","journal-title":"Pol. J. Environ. Stud."},{"key":"ref_20","doi-asserted-by":"crossref","first-page":"100958","DOI":"10.1016\/j.elerap.2020.100958","article-title":"A 2020 perspective on \u201cHow live streaming influences purchase intentions in social commerce: An IT affordance perspective\u201d","volume":"40","author":"Sun","year":"2020","journal-title":"Electron. Commer. Res. Appl."},{"key":"ref_21","doi-asserted-by":"crossref","first-page":"244","DOI":"10.1108\/JBIM-06-2022-0278","article-title":"Manufacturer\u2019s sales format selection and information sharing strategy of platform with a private brand","volume":"39","author":"Liu","year":"2024","journal-title":"J. Bus. Ind. Mark."},{"key":"ref_22","doi-asserted-by":"crossref","unstructured":"Xu, P., Cui, B.-J., and Lyu, B. (2022). Influence of Streamer\u2019s Social Capital on Purchase Intention in Live Streaming E-Commerce. Front. Psychol., 12.","DOI":"10.3389\/fpsyg.2021.748172"},{"key":"ref_23","doi-asserted-by":"crossref","first-page":"2075","DOI":"10.1108\/EJM-09-2017-0576","article-title":"Livestreaming vs pre-recorded","volume":"52","author":"Ang","year":"2018","journal-title":"Eur. J. Mark."},{"key":"ref_24","doi-asserted-by":"crossref","unstructured":"Ma, L., Gao, S., and Zhang, X. (2022). How to Use Live Streaming to Improve Consumer Purchase Intentions: Evidence from China. Sustainability, 14.","DOI":"10.3390\/su14021045"},{"key":"ref_25","doi-asserted-by":"crossref","first-page":"107563","DOI":"10.1016\/j.cie.2023.109647","article-title":"Agri-food supply chain under live streaming and government subsidies: Strategy selection of subsidy recipients and sales agreements","volume":"185","author":"Wu","year":"2023","journal-title":"Comput. Ind. Eng."},{"key":"ref_26","doi-asserted-by":"crossref","first-page":"103360","DOI":"10.1016\/j.jretconser.2023.103360","article-title":"Strategic product showcasing mode of E-commerce live streaming","volume":"73","author":"Xin","year":"2023","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_27","doi-asserted-by":"crossref","first-page":"305","DOI":"10.1080\/10447318.2023.2299900","article-title":"AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming","volume":"41","author":"Gao","year":"2024","journal-title":"Int. J. Hum. \u2013Comput. Interact."},{"key":"ref_28","doi-asserted-by":"crossref","first-page":"1585","DOI":"10.1080\/10447318.2024.2355399","article-title":"What Motivates Consumers\u2019 Purchase Intentions in E-Commerce Live Streaming: A Socio-Technical Perspective","volume":"41","author":"Ji","year":"2024","journal-title":"Int. J. Hum. \u2013Comput. Interact."},{"key":"ref_29","doi-asserted-by":"crossref","unstructured":"Lv, J., Cao, C., Xu, Q.-W., Ni, L.-Y., Shao, X.-Y., and Shi, Y.-Y. (2022). How Live Streaming Interactions and Their Visual Stimuli Affect Users\u2019 Sustained Engagement Behaviour\u2014A Comparative Experiment Using Live and Virtual Live Streaming. Sustainability, 14.","DOI":"10.3390\/su14148907"},{"key":"ref_30","doi-asserted-by":"crossref","first-page":"69","DOI":"10.1080\/10447318.2023.2295686","article-title":"Whether Live Streaming Has a Better Performance? An Examination of Product Presentation Modes on Cross-Border E-Commerce Platform","volume":"41","author":"Xu","year":"2023","journal-title":"Int. J. Hum.\u2013Comput. Interact."},{"key":"ref_31","first-page":"1","article-title":"The Influences of Live Streaming Affordance in Cross-Border E-Commerce Platforms: An Information Transparency Perspective","volume":"30","author":"Guo","year":"2021","journal-title":"J. Glob. Inf. Manag. (JGIM)"},{"key":"ref_32","doi-asserted-by":"crossref","first-page":"101190","DOI":"10.1016\/j.elerap.2023.101301","article-title":"Be a good speaker in livestream shopping: A speech act theory perspective","volume":"61","author":"Chen","year":"2023","journal-title":"Electron. Commer. Res. Appl."},{"key":"ref_33","doi-asserted-by":"crossref","first-page":"102788","DOI":"10.1016\/j.jretconser.2021.102786","article-title":"Way to success: Understanding top streamer\u2019s popularity and influence from the perspective of source characteristics","volume":"64","author":"Guo","year":"2022","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_34","doi-asserted-by":"crossref","unstructured":"Luo, H.-Y., Cheng, S.-J., Zhou, W.-H., Yu, S.-M., and Lin, X.-D. (2021). A Study on the Impact of Linguistic Persuasive Styles on the Sales Volume of Live Streaming Products in Social E-Commerce Environment. Mathematics, 9.","DOI":"10.3390\/math9131576"},{"key":"ref_35","doi-asserted-by":"crossref","first-page":"17","DOI":"10.1002\/mde.4339","article-title":"Information disclosure strategies of live-streaming supply chains in the digi-economy era","volume":"45","author":"Ma","year":"2024","journal-title":"Manag. Decis. Econ."},{"key":"ref_36","first-page":"2995","article-title":"Pricing When Customers Have Limited Attention","volume":"64","year":"2017","journal-title":"Manag. Sci."},{"key":"ref_37","doi-asserted-by":"crossref","first-page":"5006","DOI":"10.1002\/mde.4299","article-title":"Channel selection strategy with consumer impulse purchase in livestream selling","volume":"45","author":"Chen","year":"2024","journal-title":"Manag. Decis. Econ."},{"key":"ref_38","doi-asserted-by":"crossref","first-page":"767","DOI":"10.1080\/02642069.2021.1905798","article-title":"Customer engagement and purchase intention in live-streaming digital marketing platforms","volume":"41","author":"Prince","year":"2021","journal-title":"Serv. Ind. J."},{"key":"ref_39","doi-asserted-by":"crossref","first-page":"163","DOI":"10.1016\/j.jretconser.2018.09.007","article-title":"A new approach to segmenting multichannel shoppers in Korea and the U.S","volume":"45","author":"Park","year":"2018","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_40","doi-asserted-by":"crossref","first-page":"2158244019854639","DOI":"10.1177\/2158244019854639","article-title":"Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms","volume":"9","author":"Huseynov","year":"2019","journal-title":"SAGE Open"},{"key":"ref_41","doi-asserted-by":"crossref","first-page":"4763","DOI":"10.1002\/mde.4291","article-title":"A study on omnichannel retailers\u2019 return strategies considering showroom and consumer preference behavior","volume":"45","author":"Zhan","year":"2024","journal-title":"Manag. Decis. Econ."},{"key":"ref_42","doi-asserted-by":"crossref","first-page":"361","DOI":"10.1016\/j.ejor.2018.11.015","article-title":"The effects of herding and word of mouth in a two-period advertising signaling model","volume":"275","author":"Zhen","year":"2019","journal-title":"Eur. J. Oper. Res."},{"key":"ref_43","doi-asserted-by":"crossref","first-page":"102084","DOI":"10.1016\/j.jretconser.2020.102084","article-title":"Quality disclosure in the presence of strategic consumers","volume":"55","author":"Zhao","year":"2020","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_44","doi-asserted-by":"crossref","first-page":"101348","DOI":"10.1016\/j.elerap.2023.101348","article-title":"Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?","volume":"63","author":"Liu","year":"2024","journal-title":"Electron. Commer. Res. Appl."},{"key":"ref_45","doi-asserted-by":"crossref","first-page":"102679","DOI":"10.1016\/j.tre.2023.103143","article-title":"National brand manufacturers\u2019 supply strategy in the presence of retailers\u2019 store-branded lookalike packaging and consumer confusion about quality preference","volume":"175","author":"Guo","year":"2023","journal-title":"Transp. Res. Part E"},{"key":"ref_46","doi-asserted-by":"crossref","first-page":"107688","DOI":"10.1016\/j.ijpe.2020.107688","article-title":"Equilibrium decisions for multi-firms considering consumer quality preference","volume":"227","author":"Han","year":"2020","journal-title":"Int. J. Prod. Econ."},{"key":"ref_47","doi-asserted-by":"crossref","first-page":"48","DOI":"10.1111\/poms.12040","article-title":"Competitive Quality Choice and Remanufacturing","volume":"23","year":"2014","journal-title":"Prod. Oper. Manag."},{"key":"ref_48","first-page":"143","article-title":"Chapter 28 The Economic Analysis of Advertising","volume":"3","author":"Bagwell","year":"2007","journal-title":"Handb. Ind. Organ."},{"key":"ref_49","doi-asserted-by":"crossref","first-page":"355","DOI":"10.2307\/1882010","article-title":"Job Market Signaling*","volume":"87","author":"Spence","year":"1973","journal-title":"Q. J. Econ."},{"key":"ref_50","doi-asserted-by":"crossref","first-page":"1060","DOI":"10.3390\/jtaer19020055","article-title":"The Impact of Online Reviews on Consumers\u2019 Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal","volume":"19","author":"Ahn","year":"2024","journal-title":"J. Theor. Appl. Electron. Commer. Res."},{"key":"ref_51","doi-asserted-by":"crossref","first-page":"101347","DOI":"10.1016\/j.elerap.2023.101347","article-title":"The role of consumer reviews in e-commerce platform credit supervision: A signaling game model based on complex network","volume":"63","author":"Xu","year":"2024","journal-title":"Electron. Commer. Res. Appl."},{"key":"ref_52","doi-asserted-by":"crossref","first-page":"1717","DOI":"10.3390\/jtaer19030084","article-title":"Buyers\u2019 Negative Ratings and Textual Comments on eBay: Reasons for Posting Ratings and Factors in Denouncing Sellers","volume":"19","author":"Zhang","year":"2024","journal-title":"J. Theor. Appl. Electron. Commer. Res."},{"key":"ref_53","doi-asserted-by":"crossref","first-page":"800","DOI":"10.1287\/mksc.2016.0981","article-title":"To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel","volume":"35","author":"Jiang","year":"2016","journal-title":"Mark. Sci."},{"key":"ref_54","first-page":"1","article-title":"To share or not to share: The optimal advertising effort with asymmetric advertising effectiveness","volume":"329","author":"Li","year":"2020","journal-title":"Ann. Oper. Res."},{"key":"ref_55","doi-asserted-by":"crossref","first-page":"4258","DOI":"10.1287\/mnsc.2016.2567","article-title":"Comment on \u201cStrategic Information Management Under Leakage in a Supply Chain\u201d","volume":"63","author":"Tian","year":"2016","journal-title":"Manag. Sci."},{"key":"ref_56","doi-asserted-by":"crossref","first-page":"2421","DOI":"10.1257\/aer.104.8.2421","article-title":"Promotional Reviews: An Empirical Investigation of Online Review Manipulation","volume":"104","author":"Mayzlin","year":"2014","journal-title":"Am. Econ. Rev."},{"key":"ref_57","doi-asserted-by":"crossref","first-page":"486","DOI":"10.1016\/j.ejor.2009.01.003","article-title":"Optimal pricing and advertising in a durable-good duopoly","volume":"200","author":"Krishnamoorthy","year":"2010","journal-title":"Eur. J. Oper. Res."},{"key":"ref_58","doi-asserted-by":"crossref","first-page":"104013","DOI":"10.1016\/j.tre.2025.104013","article-title":"A two-stage stochastic-robust model for supply chain network design problem under disruptions and endogenous demand uncertainty","volume":"196","author":"Luo","year":"2025","journal-title":"Transp. Res. Part E"},{"key":"ref_59","doi-asserted-by":"crossref","first-page":"1977","DOI":"10.1016\/j.chb.2007.08.004","article-title":"Herd behavior in purchasing books online","volume":"24","author":"Chen","year":"2008","journal-title":"Comput. Hum. Behav."},{"key":"ref_60","doi-asserted-by":"crossref","first-page":"1389","DOI":"10.1108\/JBIM-05-2021-0269","article-title":"The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform: An expectancy value theory perspective","volume":"37","author":"Mai","year":"2022","journal-title":"J. Bus. Ind. Mark."},{"key":"ref_61","doi-asserted-by":"crossref","first-page":"717","DOI":"10.1007\/s12525-020-00431-6","article-title":"A dynamic, network and resource-based approach to the sustainable business model","volume":"30","author":"Potoczek","year":"2020","journal-title":"Electron. Mark."},{"key":"ref_62","doi-asserted-by":"crossref","first-page":"723","DOI":"10.1111\/1540-6261.00543","article-title":"IPO Pricing in the Dot-Com Bubble","volume":"58","author":"Ljungqvist","year":"2003","journal-title":"J. Financ."}],"container-title":["Journal of Theoretical and Applied Electronic Commerce Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.mdpi.com\/0718-1876\/20\/2\/89\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,9]],"date-time":"2025-10-09T17:25:52Z","timestamp":1760030752000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.mdpi.com\/0718-1876\/20\/2\/89"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,5,1]]},"references-count":62,"journal-issue":{"issue":"2","published-online":{"date-parts":[[2025,6]]}},"alternative-id":["jtaer20020089"],"URL":"https:\/\/doi.org\/10.3390\/jtaer20020089","relation":{},"ISSN":["0718-1876"],"issn-type":[{"value":"0718-1876","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,5,1]]}}}