{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,21]],"date-time":"2026-03-21T00:44:26Z","timestamp":1774053866901,"version":"3.50.1"},"reference-count":57,"publisher":"MDPI AG","issue":"2","license":[{"start":{"date-parts":[[2025,5,30]],"date-time":"2025-05-30T00:00:00Z","timestamp":1748563200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>This study explores the factors influencing the adoption of Metaverse technology in the Indonesian tourism sector through the lens of the Technological\u2013Organizational\u2013Environmental (TOE) framework. Data collected from 303 respondents representing academia, government, and industry were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The findings reveal that relative advantage, compatibility, top management support, government policy and regulation, and competitive pressure significantly influence the intention to adopt Metaverse technology, while complexity does not. Notably, competitive pressure emerged as the most critical factor, especially among university and government respondents. The study provides theoretical insights into technology adoption and practical recommendations for fostering Metaverse integration in tourism. Despite its contributions, limitations such as sample composition and excluded TOE variables suggest avenues for future research. This work underscores the importance of strategic collaboration among academia, government, and industry to enhance Metaverse adoption in the tourism industry, paving the way for innovation and competitive advantage.<\/jats:p>","DOI":"10.3390\/jtaer20020118","type":"journal-article","created":{"date-parts":[[2025,6,2]],"date-time":"2025-06-02T03:19:38Z","timestamp":1748834378000},"page":"118","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["Navigating the Future: Envisioning Metaverse Adoption in Indonesian Tourism Through the Technological\u2013Organizational\u2013Environmental (TOE) Framework"],"prefix":"10.3390","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8338-932X","authenticated-orcid":false,"given":"Afrizal","family":"Firman","sequence":"first","affiliation":[{"name":"Department of Management Study Program, Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Makassar 90245, Sulawesi Selatan, Indonesia"}],"role":[{"role":"author","vocab":"crossref"}]},{"given":"Ka Yin","family":"Chau","sequence":"additional","affiliation":[{"name":"Centre for Quality Standard and Management, The Hang Seng University of Hong Kong, Shatin, Hong Kong SAR, China"},{"name":"Department of Human Resources, Chongqing Industry Polytechnic College, Chongqing 401120, China"}],"role":[{"role":"author","vocab":"crossref"}]},{"given":"Ankita Manohar","family":"Walawalkar","sequence":"additional","affiliation":[{"name":"Department of Business Administration, Asia University, Taichung 41354, Taiwan"}],"role":[{"role":"author","vocab":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8808-2407","authenticated-orcid":false,"given":"Massoud","family":"Moslehpour","sequence":"additional","affiliation":[{"name":"Department of Business Administration, Asia University, Taichung 41354, Taiwan"},{"name":"Department of Management, California State University, 5500 University Parkway, San Bernardino, CA 92407, USA"}],"role":[{"role":"author","vocab":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2025,5,30]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"143","DOI":"10.1016\/j.jhtm.2022.10.002","article-title":"Virtual Tourism Atmospheres: The Effects of Pleasure, Arousal, and Dominance on the Acceptance of Virtual Tourism","volume":"53","author":"Cheng","year":"2022","journal-title":"J. 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