{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,10]],"date-time":"2025-10-10T01:35:52Z","timestamp":1760060152080,"version":"build-2065373602"},"reference-count":48,"publisher":"MDPI AG","issue":"3","license":[{"start":{"date-parts":[[2025,8,1]],"date-time":"2025-08-01T00:00:00Z","timestamp":1754006400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"National Natural Science Foundation of China","award":["42301211","2022YFF1303105","2025A04J5203"],"award-info":[{"award-number":["42301211","2022YFF1303105","2025A04J5203"]}]},{"name":"National Key Research and Development Program of China","award":["42301211","2022YFF1303105","2025A04J5203"],"award-info":[{"award-number":["42301211","2022YFF1303105","2025A04J5203"]}]},{"name":"Science and Technology Program of Guangzhou","award":["42301211","2022YFF1303105","2025A04J5203"],"award-info":[{"award-number":["42301211","2022YFF1303105","2025A04J5203"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>E-commerce growth has reshaped consumer behavior and retail services, driving parcel demand and challenging last-mile logistics. Existing research predominantly relies on survey data and global regression models that overlook intra-urban spatial heterogeneity in shopping behaviors. This study bridges this gap by analyzing e-commerce demand\u2019s spatial distribution from a retail service perspective, identifying key drivers, and evaluating implications for omnichannel strategies and logistics. Utilizing waybill big data, spatial analysis, and multiscale geographically weighted regression, we reveal: (1) High-density e-commerce demand areas are predominantly located in central districts, whereas peripheral regions exhibit statistically lower volumes. The spatial distribution pattern of e-commerce demand aligns with the urban development spatial structure. (2) Factors such as population density and education levels significantly influence e-commerce demand. (3) Convenience stores play a dual role as retail service providers and parcel collection points, reinforcing their importance in shaping consumer accessibility and service efficiency, particularly in underserved urban areas. (4) Supermarkets exert a substitution effect on online shopping by offering immediate product availability, highlighting their role in shaping consumer purchasing preferences and retail service strategies. These findings contribute to retail and consumer services research by demonstrating how spatial e-commerce demand patterns reflect consumer shopping preferences, the role of omnichannel retail strategies, and the competitive dynamics between e-commerce and physical retail formats.<\/jats:p>","DOI":"10.3390\/jtaer20030190","type":"journal-article","created":{"date-parts":[[2025,8,4]],"date-time":"2025-08-04T10:48:08Z","timestamp":1754304488000},"page":"190","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Spatial Heterogeneity of Intra-Urban E-Commerce Demand and Its Retail-Delivery Interactions: Evidence from Waybill Big Data"],"prefix":"10.3390","volume":"20","author":[{"given":"Yunnan","family":"Cai","sequence":"first","affiliation":[{"name":"School of Architecture and Urban Planning, Guangdong University of Technology, Guangzhou 510090, China"}]},{"ORCID":"https:\/\/orcid.org\/0009-0008-6181-0046","authenticated-orcid":false,"given":"Jiangmin","family":"Chen","sequence":"additional","affiliation":[{"name":"School of Architecture and Urban Planning, Guangdong University of Technology, Guangzhou 510090, China"}]},{"given":"Shijie","family":"Li","sequence":"additional","affiliation":[{"name":"School of Architecture and Urban Planning, Guangdong University of Technology, Guangzhou 510090, China"}]}],"member":"1968","published-online":{"date-parts":[[2025,8,1]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"15","DOI":"10.1016\/j.trd.2020.102223","article-title":"Evaluating the environmental impacts of online shopping: A behavioral and transportation approach","volume":"80","author":"Jaller","year":"2020","journal-title":"Transport. 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