{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,10]],"date-time":"2025-10-10T01:36:48Z","timestamp":1760060208716,"version":"build-2065373602"},"reference-count":111,"publisher":"MDPI AG","issue":"3","license":[{"start":{"date-parts":[[2025,8,8]],"date-time":"2025-08-08T00:00:00Z","timestamp":1754611200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Scientific Research Foundation of Hangzhou City University","award":["J-202302","23YJC790105","24JD058"],"award-info":[{"award-number":["J-202302","23YJC790105","24JD058"]}]},{"name":"Humanity and Social Science Youth Foundation of the Ministry of Education of China","award":["J-202302","23YJC790105","24JD058"],"award-info":[{"award-number":["J-202302","23YJC790105","24JD058"]}]},{"name":"ESG and Sustainable Development Research Center, HZCU","award":["J-202302","23YJC790105","24JD058"],"award-info":[{"award-number":["J-202302","23YJC790105","24JD058"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>With the rapid development of e-commerce, ensuring product quality on online platforms has become increasingly important, especially in developing countries where market regulations are still underdeveloped. By treating different sellers offering the same brand\u2019s products as an industry, this study examines the impact of flagship store entry on online product quality by constructing a multiple period difference-in-difference model and conducts detailed empirical tests using full-category and large-span data from Taobao. The empirical results demonstrate that flagship store entry not only prompts the exit of incumbent sellers and deters potential new entrants due to the competition effect, but also facilitates the exit of low-quality sellers while attracting high-quality sellers as a result of a consumer-learning effect. Consequently, the overall quality of the industry is improved, and this effect is more pronounced in high-priced and durable goods industries. The findings of this study have important implications for market structure design and online quality governance in online marketplaces.<\/jats:p>","DOI":"10.3390\/jtaer20030208","type":"journal-article","created":{"date-parts":[[2025,8,8]],"date-time":"2025-08-08T08:09:35Z","timestamp":1754640575000},"page":"208","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["From Lemon Market to Managed Market: How Flagship Entry Reshapes Sellers\u2019 Composition in the Online Market"],"prefix":"10.3390","volume":"20","author":[{"given":"Liang","family":"Ping","sequence":"first","affiliation":[{"name":"School of Law, Hangzhou City University, Hangzhou 310015, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yanying","family":"Chen","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Dalian University of Technology, Dalian 116024, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Qianhui","family":"Yu","sequence":"additional","affiliation":[{"name":"College of International Economics and Trade, Dongbei University of Finance & Economics, Dalian 116025, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2025,8,8]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"24","DOI":"10.5539\/ijms.v9n3p24","article-title":"A comparison of the online shopping behavior patterns of consumer groups with different online shopping experiences","volume":"9","author":"Wu","year":"2017","journal-title":"Int. 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