{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,10]],"date-time":"2025-10-10T01:42:43Z","timestamp":1760060563406,"version":"build-2065373602"},"reference-count":52,"publisher":"MDPI AG","issue":"3","license":[{"start":{"date-parts":[[2025,9,3]],"date-time":"2025-09-03T00:00:00Z","timestamp":1756857600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"National Natural Science Foundation of China","award":["72472060","72202084","No. 23YJC630250"],"award-info":[{"award-number":["72472060","72202084","No. 23YJC630250"]}]},{"name":"Humanities and Social Sciences Fund Project of Chinese Ministry of Education","award":["72472060","72202084","No. 23YJC630250"],"award-info":[{"award-number":["72472060","72202084","No. 23YJC630250"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>With the rise of e-commerce, mobile devices, and social media, consumers\u2019 online social and shopping behaviors have become increasingly integrated, making social commerce a major force in the digital marketplace. In this context, consumer behaviors on social media can exert a profound influence on purchase decisions. This research investigates the impact of social media self-presentation, a key social behavior on social media, on consumers\u2019 preference for experiential consumption. Drawing on one survey study and one experimental study, the findings reveal that social media self-presentation significantly predicts a stronger preference for experiential consumption (e.g., travel) over material consumption (e.g., tangible goods), with this effect being particularly salient among female participants. Furthermore, self-concept clarity mediates this relationship: both positive and authentic self-presentation enhance individuals\u2019 clarity of self-concept, which in turn promotes a greater inclination toward experiential purchases. These findings highlight the key role of social media behavior in shaping consumer behaviors. The results offer important theoretical and practical insights into consumer decision-making in digital contexts and guide platform design and personalized recommendation systems.<\/jats:p>","DOI":"10.3390\/jtaer20030238","type":"journal-article","created":{"date-parts":[[2025,9,3]],"date-time":"2025-09-03T12:07:32Z","timestamp":1756901252000},"page":"238","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Digital Selves and Curated Choices: How Social Media Self-Presentation Enhances Consumers\u2019 Experiential Consumption Preferences"],"prefix":"10.3390","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0009-0001-2577-4876","authenticated-orcid":false,"given":"Yun","family":"Zou","sequence":"first","affiliation":[{"name":"School of Philosophy and Sociology, Jilin University, Changchun 130012, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0009-0005-8846-9157","authenticated-orcid":false,"given":"Shengqi","family":"Zhang","sequence":"additional","affiliation":[{"name":"Lewis College of Science and Letters, Illinois Institute of Technology, Chicago, IL 60616, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yong","family":"Wang","sequence":"additional","affiliation":[{"name":"School of Business, West Chester University of Pennsylvania, West Chester, PA 19383, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2025,9,3]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"106477","DOI":"10.1016\/j.chb.2020.106477","article-title":"Understanding the Relationship between Online Self-Image Expression and Purchase Intention in SNS Games: A Moderated Mediation Investigation","volume":"112","author":"Chen","year":"2020","journal-title":"Comput. 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