{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,16]],"date-time":"2026-05-16T03:20:50Z","timestamp":1778901650698,"version":"3.51.4"},"reference-count":112,"publisher":"MDPI AG","issue":"4","license":[{"start":{"date-parts":[[2025,11,5]],"date-time":"2025-11-05T00:00:00Z","timestamp":1762300800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>Employees are the fundamental source of a sustainable competitive advantage. Without the high quality of human capital, organisations cannot attain a competitive advantage that can be sustained over time. Employer branding is a strategy that focuses on engaging and attracting the best talent from the job market, which is crucial for sectors known for high employee turnover rates. In recent years, digital platforms and information technology systems have revolutionised employer branding by helping organisations connect with talent in more personal and innovative ways. In this study, we sought to explore and understand the role of LinkedIn in employer branding efforts and evaluate the benefits of using LinkedIn to brand an employer as the first choice for prospective employees. Additionally, the research proposes a LinkedIn-Integrated Employer Branding Model (LIEBM) that incorporates LinkedIn strategies. Qualitative data were collated from the recruiting heads of the leading four- and five-star hotels in Al Ain, United Arab Emirates. The findings indicate that LinkedIn is widely used to improve an organisation\u2019s employer brand image through various strategies. The results also demonstrate that employing LinkedIn strategies enhances the benefits of employer branding, contributing to actionable insights in the hotel industry to make excellent decisions at pre-recruitment, recruitment and selection stages.<\/jats:p>","DOI":"10.3390\/jtaer20040316","type":"journal-article","created":{"date-parts":[[2025,11,5]],"date-time":"2025-11-05T13:19:29Z","timestamp":1762348769000},"page":"316","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["Leveraging LinkedIn as a Digital Platform for Employer Branding: Evidence from the UAE Hotel Industry"],"prefix":"10.3390","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0345-1531","authenticated-orcid":false,"given":"Rashid","family":"Ashraf","sequence":"first","affiliation":[{"name":"Business Faculty, AAF Campus, Higher Colleges of Technology (HCT), Abu Dhabi P.O. Box 25026, United Arab Emirates"}]},{"given":"Nor Azizah","family":"Hitam","sequence":"additional","affiliation":[{"name":"CIS Faculty, AAF Campus, Higher Colleges of Technology (HCT), Abu Dhabi P.O. Box 25026, United Arab Emirates"}]},{"given":"Malik Muhammad Sheheryar","family":"Khan","sequence":"additional","affiliation":[{"name":"Business Faculty, SJC Campus, Higher Colleges of Technology (HCT), Abu Dhabi P.O. Box 25026, United Arab Emirates"}]},{"given":"Pranav","family":"Naithani","sequence":"additional","affiliation":[{"name":"Business Faculty, SJC Campus, Higher Colleges of Technology (HCT), Abu Dhabi P.O. Box 25026, United Arab Emirates"}]},{"given":"Naser","family":"Khdour","sequence":"additional","affiliation":[{"name":"Business Faculty, SJC Campus, Higher Colleges of Technology (HCT), Abu Dhabi P.O. Box 25026, United Arab Emirates"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7157-6507","authenticated-orcid":false,"given":"Said","family":"Badreddine","sequence":"additional","affiliation":[{"name":"CIS Faculty, AAF Campus, Higher Colleges of Technology (HCT), Abu Dhabi P.O. Box 25026, United Arab Emirates"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6787-9193","authenticated-orcid":false,"given":"Mohamed","family":"Albeshr","sequence":"additional","affiliation":[{"name":"Business Faculty, AAF Campus, Higher Colleges of Technology (HCT), Abu Dhabi P.O. Box 25026, United Arab Emirates"}]}],"member":"1968","published-online":{"date-parts":[[2025,11,5]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"102707","DOI":"10.1016\/j.ijhm.2020.102707","article-title":"Hospitality and tourism industry amid COVID-19 pandemic: Perspectives on challenges and learnings from India","volume":"92","author":"Kaushal","year":"2021","journal-title":"Int. J. Hosp. 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