{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,3]],"date-time":"2025-12-03T05:21:47Z","timestamp":1764739307208,"version":"3.46.0"},"reference-count":85,"publisher":"MDPI AG","issue":"4","license":[{"start":{"date-parts":[[2025,12,1]],"date-time":"2025-12-01T00:00:00Z","timestamp":1764547200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100012456","name":"National Social Science Foundation of China","doi-asserted-by":"publisher","award":["21AGL016"],"award-info":[{"award-number":["21AGL016"]}],"id":[{"id":"10.13039\/501100012456","id-type":"DOI","asserted-by":"publisher"}]},{"name":"Project of Zhejiang Gongshang University Intelligent Management Institute of China"},{"name":"Zhejiang Provincial Key Research Base of Philosophy and Social Sciences"},{"DOI":"10.13039\/501100012456","name":"National Social Science Foundation of China","doi-asserted-by":"crossref","award":["22FGLB090"],"award-info":[{"award-number":["22FGLB090"]}],"id":[{"id":"10.13039\/501100012456","id-type":"DOI","asserted-by":"crossref"}]},{"DOI":"10.13039\/501100018562","name":"Social Science Foundation of Jiangsu Province","doi-asserted-by":"crossref","award":["24GLB007"],"award-info":[{"award-number":["24GLB007"]}],"id":[{"id":"10.13039\/501100018562","id-type":"DOI","asserted-by":"crossref"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>How human\u2013AI interactive interfaces affect user engagement with AIGC platforms is a critical underexplored issue. Grounded in signaling theory, this paper constructs a theoretical model to examine the differential effects of two interactive interfaces\u2014modular versus open\u2014on user platform engagement, the mediating role of AIGC quality, and the moderating role of user type. Through two scenario experiments, our findings reveal that both AI interactive interfaces (open and modular) significantly enhance user platform engagement, with the open interface exhibiting a stronger effect. Specifically, AIGC accuracy serves as a mediator in the relationship between modular interfaces and user engagement, and innovativeness plays a mediating role in the relationship between the open interface and users\u2019 engagement. Furthermore, novice users strengthen the effect of open AIGC interfaces on AIGC innovation and subsequent engagement, Non-novice users amplify the positive impact of modular AIGC interfaces on both AIGC accuracy; however, there is no significant difference for user engagement. These findings theoretically enrich the customer response model in the literature on human\u2013computer interactions and provide actionable insights for AIGC platform enterprises. By designing tailored interactive interfaces, platforms can generate high-quality, user-perceived AIGC for diverse customer segments. This study offers both theoretical contributions and practical implications for the development of AI-driven user engagement strategies.<\/jats:p>","DOI":"10.3390\/jtaer20040332","type":"journal-article","created":{"date-parts":[[2025,12,2]],"date-time":"2025-12-02T15:31:46Z","timestamp":1764689506000},"page":"332","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Open or Modular? The Influence of AIGC Interactive Interface on User Platform Engagement"],"prefix":"10.3390","volume":"20","author":[{"given":"Zhiyong","family":"Yang","sequence":"first","affiliation":[{"name":"School of Management, Zhejiang University of Science and Technology; Hangzhou 310023, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Lianlian","family":"Song","sequence":"additional","affiliation":[{"name":"College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mengnan","family":"Qiu","sequence":"additional","affiliation":[{"name":"School of Business Administration, Hebei University of Economic and Business, Shijiazhuang 050061, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2025,12,1]]},"reference":[{"key":"ref_1","unstructured":"McKinsey (2025, October 05). The Top Trends in Tech. Available online: https:\/\/www.mckinsey.com\/nl\/our-insights\/the-top-trends-in-tech."},{"key":"ref_2","doi-asserted-by":"crossref","first-page":"317","DOI":"10.1108\/JSM-01-2019-0047","article-title":"Artificial intelligence: Disrupting what we know about services","volume":"34","author":"Bock","year":"2020","journal-title":"J. Serv. Mark."},{"key":"ref_3","doi-asserted-by":"crossref","first-page":"489","DOI":"10.1016\/j.jbusres.2022.03.087","article-title":"The role of the human-robot interaction in consumers\u2019 acceptance of humanoid retail service robots","volume":"146","author":"Song","year":"2022","journal-title":"J. Bus. Res."},{"key":"ref_4","doi-asserted-by":"crossref","first-page":"95","DOI":"10.1016\/j.ijhcs.2017.02.005","article-title":"Enhancing user experience with conversational agent for movie recommendation: Effects of self-disclosure and reciprocity","volume":"103","author":"Lee","year":"2017","journal-title":"J. Hum.-Comput. Stud."},{"key":"ref_5","doi-asserted-by":"crossref","first-page":"69","DOI":"10.1509\/jm.15.0420","article-title":"Understanding customer experience throughout the customer journey","volume":"80","author":"Lemon","year":"2016","journal-title":"J. Mark."},{"key":"ref_6","doi-asserted-by":"crossref","first-page":"472","DOI":"10.1108\/APJML-07-2021-0477","article-title":"Mobile marketing interface layout attributes that affect user aesthetic preference: An eye-tracking study","volume":"35","author":"Xiao","year":"2023","journal-title":"Asia Pac. J. Mark. Logist."},{"key":"ref_7","doi-asserted-by":"crossref","first-page":"701","DOI":"10.1016\/j.jbusres.2021.10.007","article-title":"Interactive voice assistants\u2014Does brand credibility assuage privacy risks?","volume":"139","author":"Jain","year":"2022","journal-title":"J. Bus. Res."},{"key":"ref_8","doi-asserted-by":"crossref","first-page":"561","DOI":"10.1509\/jmr.11.0503","article-title":"When does retargeting work? Information specificity in online advertising","volume":"50","author":"Lambrecht","year":"2013","journal-title":"J. Mark. Res."},{"key":"ref_9","first-page":"137","article-title":"A review of cooperation models between human and artificial intelligence","volume":"39","author":"Li","year":"2020","journal-title":"Chin. J. Inf."},{"key":"ref_10","unstructured":"Kim, B., Suh, H., Heo, J., and Choi, Y. (2020). AI-driven interface design for intelligent tutoring system improves student engagement. arXiv."},{"key":"ref_11","doi-asserted-by":"crossref","unstructured":"\u017byminkowska, K., and Zachurzok-Srebrny, E. (2025). The Role of Artificial Intelligence in Customer Engagement and Social Media Marketing\u2014Implications from a Systematic Review for the Tourism and Hospitality Sectors. J. Theor. Appl. Electron. Commer. Res., 20.","DOI":"10.20944\/preprints202506.0748.v1"},{"key":"ref_12","doi-asserted-by":"crossref","first-page":"29","DOI":"10.1177\/1094670516679273","article-title":"Getting smart: Learning from technology-empowered frontline interactions","volume":"20","author":"Marinova","year":"2017","journal-title":"J. Serv. Res."},{"key":"ref_13","doi-asserted-by":"crossref","first-page":"140","DOI":"10.1016\/j.jbusres.2020.09.039","article-title":"Technology-enabled personalization in retail stores: Understanding drivers and barriers","volume":"123","author":"Riegger","year":"2021","journal-title":"J. Bus. Res."},{"key":"ref_14","doi-asserted-by":"crossref","first-page":"948","DOI":"10.1016\/j.jesp.2012.03.003","article-title":"To judge a book by its weight you need to know its content: Knowledge moderates the use of embodied cues","volume":"48","author":"Chandler","year":"2012","journal-title":"J. Exp. Soc. Psychol."},{"key":"ref_15","doi-asserted-by":"crossref","first-page":"306","DOI":"10.1177\/00222437211059540","article-title":"Observing product touch: The vicarious haptic effect in digital marketing and virtual reality","volume":"59","author":"Luangrath","year":"2022","journal-title":"J. Mark. Res."},{"key":"ref_16","doi-asserted-by":"crossref","first-page":"587","DOI":"10.1016\/j.jbusres.2018.10.004","article-title":"Chatbot e-service and customer satisfaction regarding luxury brands","volume":"117","author":"Chung","year":"2020","journal-title":"J. Bus. Res."},{"key":"ref_17","doi-asserted-by":"crossref","first-page":"355","DOI":"10.2307\/1882010","article-title":"Job market signaling","volume":"87","author":"Spence","year":"1978","journal-title":"Q. J. Econ."},{"key":"ref_18","first-page":"39","article-title":"Signaling theory: A review and assessment","volume":"37","author":"Connelly","year":"2011","journal-title":"J. Manag."},{"key":"ref_19","doi-asserted-by":"crossref","first-page":"1787","DOI":"10.1016\/j.jet.2012.01.018","article-title":"Job market signaling and employer learning","volume":"147","author":"Prat","year":"2012","journal-title":"J. Econ. Theory"},{"key":"ref_20","doi-asserted-by":"crossref","first-page":"287","DOI":"10.1509\/jmkr.43.2.287","article-title":"An empirical investigation of signaling in the motion picture industry","volume":"43","author":"Basuroy","year":"2006","journal-title":"J. Mark. Res."},{"key":"ref_21","doi-asserted-by":"crossref","first-page":"1441","DOI":"10.1162\/003355300555015","article-title":"The contributions of the economics of information to twentieth century economics","volume":"115","author":"Stiglitz","year":"2000","journal-title":"Q. J. Econ."},{"key":"ref_22","doi-asserted-by":"crossref","first-page":"709","DOI":"10.1016\/S0883-9026(03)00027-2","article-title":"Contracting, signaling, and moral hazard: A model of entrepreneurs, \u2018angels,\u2019 and venture capitalists","volume":"18","author":"Elitzur","year":"2003","journal-title":"J. Bus. Ventur."},{"key":"ref_23","doi-asserted-by":"crossref","first-page":"102830","DOI":"10.1016\/j.techsoc.2025.102830","article-title":"How do users adopt AI-generated content (AIGC)? An exploration of content cues and interactive cues","volume":"81","author":"Li","year":"2025","journal-title":"Technol. Soc."},{"key":"ref_24","doi-asserted-by":"crossref","first-page":"2425","DOI":"10.1016\/j.trpro.2023.11.740","article-title":"Safety and impact assessment for seamless interactions through human-machine interfaces: Indicators and practical considerations","volume":"72","author":"Sekadakis","year":"2023","journal-title":"Transp. Res. Procedia"},{"key":"ref_25","first-page":"191","article-title":"Designing asynchronous online discussion forum interface and interaction based on the community of inquiry framework","volume":"23","author":"Hasani","year":"2022","journal-title":"Int. Rev. Res. Open Distrib. Learn."},{"key":"ref_26","doi-asserted-by":"crossref","first-page":"742","DOI":"10.1093\/jcr\/ucad014","article-title":"Machine talk: How verbal embodiment in conversational AI shapes consumer-brand relationships","volume":"50","author":"Bergner","year":"2023","journal-title":"J. Consum. Res."},{"key":"ref_27","doi-asserted-by":"crossref","first-page":"13","DOI":"10.1016\/j.jbusres.2021.08.016","article-title":"Influence of human versus AI recommenders: The roles of product type and cognitive processes","volume":"137","author":"Wien","year":"2021","journal-title":"J. Bus. Res."},{"key":"ref_28","doi-asserted-by":"crossref","first-page":"19","DOI":"10.1509\/jmkg.70.4.019","article-title":"The influence of avatars on online consumer shopping behavior","volume":"70","author":"Holzwarth","year":"2006","journal-title":"J. Mark."},{"key":"ref_29","doi-asserted-by":"crossref","first-page":"3132","DOI":"10.1002\/cb.2386","article-title":"Exploring AI technology and consumer behavior in retail interactions","volume":"23","author":"Petrescu","year":"2024","journal-title":"J. Consum. Behav."},{"key":"ref_30","doi-asserted-by":"crossref","first-page":"4818","DOI":"10.1007\/s13132-024-02153-y","article-title":"Unlocking the impact of user experience on AI-powered mobile advertising engagement","volume":"16","author":"Xia","year":"2025","journal-title":"J. Knowl. Econ."},{"key":"ref_31","doi-asserted-by":"crossref","first-page":"13059","DOI":"10.1080\/10447318.2025.2470276","article-title":"What drives AIGC product users to keep coming back? Unveiling the key factors behind continuance intention","volume":"41","author":"Sun","year":"2025","journal-title":"Int. J. Hum.-Comput. Interact."},{"key":"ref_32","doi-asserted-by":"crossref","first-page":"1","DOI":"10.71222\/f5q5pe25","article-title":"Research on the effects of AIGC advertisement on prosumer behavior","volume":"1","author":"Huang","year":"2024","journal-title":"Econ. Manag. Innov."},{"key":"ref_33","doi-asserted-by":"crossref","unstructured":"Bian, Z., and Che, C. (2025). How AI overview of customer reviews influences consumer perceptions in e-commerce?. J. Theor. Appl. Electron. Commer. Res., 20.","DOI":"10.3390\/jtaer20040315"},{"key":"ref_34","doi-asserted-by":"crossref","unstructured":"Khoa, B.T. (2025). The triple helix of digital engagement: Unifying technology acceptance, trust signaling, and social contagion in generation Z\u2019s social commerce repurchase decisions. J. Theor. Appl. Electron. Commer. Res., 20.","DOI":"10.3390\/jtaer20020145"},{"key":"ref_35","doi-asserted-by":"crossref","first-page":"561","DOI":"10.3390\/jtaer19010030","article-title":"Do dynamic signals affect high-quality solvers\u2019 participation behavior? evidence from the crowdsourcing platform","volume":"19","author":"Liu","year":"2024","journal-title":"J. Theor. Appl. Electron. Commer. Res."},{"key":"ref_36","doi-asserted-by":"crossref","first-page":"1572","DOI":"10.1016\/j.jbusres.2015.10.019","article-title":"Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores","volume":"69","author":"Nath","year":"2016","journal-title":"J. Bus. Res."},{"key":"ref_37","doi-asserted-by":"crossref","first-page":"664","DOI":"10.1509\/jmkr.43.4.664","article-title":"Customizing complex products: When should the vendor take control?","volume":"43","author":"Ghosh","year":"2006","journal-title":"J. Mark. Res."},{"key":"ref_38","doi-asserted-by":"crossref","first-page":"92","DOI":"10.1177\/00222429990634s110","article-title":"Modular architectures in the marketing process","volume":"63","author":"Sanchez","year":"1999","journal-title":"J. Mark."},{"key":"ref_39","doi-asserted-by":"crossref","first-page":"73","DOI":"10.1108\/JSM-10-2018-0285","article-title":"Two routes of service modularization: Advancing standardization and customization","volume":"33","author":"Gremyr","year":"2019","journal-title":"J. Serv. Mark."},{"key":"ref_40","doi-asserted-by":"crossref","first-page":"1296","DOI":"10.1287\/isre.2022.1179","article-title":"Bots with feelings: Should AI agents express positive emotion in customer service?","volume":"34","author":"Han","year":"2022","journal-title":"Inf. Syst. Res."},{"key":"ref_41","doi-asserted-by":"crossref","first-page":"136","DOI":"10.1016\/j.ijresmar.2008.12.003","article-title":"Ask or infer? Strategic implications of alternative learning approaches in customization","volume":"26","author":"Fay","year":"2009","journal-title":"Int. J. Res. Mark."},{"key":"ref_42","doi-asserted-by":"crossref","first-page":"649","DOI":"10.1177\/10946705221120232","article-title":"Do you mind if I ask you a personal question? How AI service agents alter consumer self-disclosure","volume":"25","author":"Bagozzi","year":"2022","journal-title":"J. Serv. Res."},{"key":"ref_43","doi-asserted-by":"crossref","first-page":"466","DOI":"10.1016\/j.indmarman.2022.10.008","article-title":"Artificial intelligence and SMEs: How can B2B SMEs leverage AI platforms to integrate AI technologies?","volume":"107","author":"Wei","year":"2022","journal-title":"Ind. Mark. Manag."},{"key":"ref_44","doi-asserted-by":"crossref","first-page":"629","DOI":"10.1093\/jcr\/ucz013","article-title":"Resistance to medical artificial intelligence","volume":"46","author":"Longoni","year":"2019","journal-title":"J. Consum. Res."},{"key":"ref_45","doi-asserted-by":"crossref","first-page":"157","DOI":"10.1007\/s11002-021-09587-3","article-title":"Anthropomorphized artificial intelligence, attachment, and consumer behavior","volume":"33","author":"Hermann","year":"2022","journal-title":"Mark. Lett."},{"key":"ref_46","doi-asserted-by":"crossref","first-page":"960","DOI":"10.1086\/673846","article-title":"A lot of work or a work of art: How the structure of a customized assembly task determines the utility derived from assembly effort","volume":"40","author":"Buechel","year":"2014","journal-title":"J. Consum. Res."},{"key":"ref_47","doi-asserted-by":"crossref","first-page":"5833","DOI":"10.1016\/j.jbusres.2016.04.181","article-title":"Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior","volume":"69","author":"Godey","year":"2016","journal-title":"J. Bus. Res."},{"key":"ref_48","first-page":"224","article-title":"The daily me versus the daily others: How do recommendation algorithms change user interests? Evidence from a knowledge-sharing platform","volume":"60","author":"Liu","year":"2022","journal-title":"J. Mark. Res."},{"key":"ref_49","doi-asserted-by":"crossref","first-page":"155","DOI":"10.1177\/1094670517752459","article-title":"Artificial intelligence in service","volume":"21","author":"Huang","year":"2018","journal-title":"J. Serv. Res."},{"key":"ref_50","doi-asserted-by":"crossref","first-page":"13","DOI":"10.1177\/1094670519878880","article-title":"Service-sales ambidexterity: Evidence, practice, and opportunities for future research","volume":"23","author":"Keeling","year":"2020","journal-title":"J. Serv. Res."},{"key":"ref_51","doi-asserted-by":"crossref","unstructured":"Zhang, Z., Li, C., Sun, W., Liu, X., Min, X., and Zhai, G. (2023, January 10\u201314). A perceptual quality assessment exploration for AIGC images. Proceedings of the 2023 IEEE International Conference on Multimedia and Expo Workshops (ICMEW), Brisbane, Australia.","DOI":"10.1109\/ICMEW59549.2023.00082"},{"key":"ref_52","doi-asserted-by":"crossref","first-page":"5105","DOI":"10.1287\/mnsc.2017.2902","article-title":"Advertising content and consumer engagement on social media: Evidence from Facebook","volume":"64","author":"Lee","year":"2018","journal-title":"Manag. Sci."},{"key":"ref_53","doi-asserted-by":"crossref","first-page":"113526","DOI":"10.1016\/j.jbusres.2022.113526","article-title":"Are AI chatbots a cure-all? The relative effectiveness of chatbot ambidexterity in crafting hedonic and cognitive smart experiences","volume":"156","author":"Fan","year":"2023","journal-title":"J. Bus. Res."},{"key":"ref_54","doi-asserted-by":"crossref","first-page":"300","DOI":"10.1016\/j.indmarman.2022.10.016","article-title":"Applications of artificial intelligence in B2B marketing: Challenges and future directions","volume":"107","author":"Moradi","year":"2022","journal-title":"Ind. Mark. Manag."},{"key":"ref_55","doi-asserted-by":"crossref","first-page":"234","DOI":"10.1016\/j.jmsy.2021.11.018","article-title":"Immersive and interactive cyber-physical system (I2CPS) and virtual reality interface for human involved robotic manufacturing","volume":"62","author":"Yun","year":"2022","journal-title":"J. Manuf. Syst."},{"key":"ref_56","doi-asserted-by":"crossref","first-page":"183","DOI":"10.1007\/s11002-015-9361-2","article-title":"Brand-embedded interaction: A dynamic and personalized interaction for co-creation","volume":"27","author":"Kim","year":"2016","journal-title":"Mark. Lett."},{"key":"ref_57","doi-asserted-by":"crossref","first-page":"245","DOI":"10.1016\/j.jbusres.2020.04.054","article-title":"Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand","volume":"116","author":"Olsen","year":"2020","journal-title":"J. Bus. Res."},{"key":"ref_58","doi-asserted-by":"crossref","first-page":"504","DOI":"10.1080\/00913367.2022.2043795","article-title":"Chatbot advertising as a double-edged sword: The roles of regulatory focus and privacy concerns","volume":"52","author":"Kim","year":"2022","journal-title":"J. Advert."},{"key":"ref_59","doi-asserted-by":"crossref","first-page":"30","DOI":"10.1007\/s11747-020-00749-9","article-title":"A strategic framework for artificial intelligence in marketing","volume":"49","author":"Huang","year":"2021","journal-title":"J. Acad. Mark. Sci."},{"key":"ref_60","doi-asserted-by":"crossref","first-page":"241","DOI":"10.1016\/j.jbusres.2022.04.065","article-title":"The effectiveness of AI salesperson vs. human salesperson across the buyer-seller relationship stages","volume":"148","author":"Chang","year":"2022","journal-title":"J. Bus. Res."},{"key":"ref_61","doi-asserted-by":"crossref","first-page":"414","DOI":"10.1108\/JSM-04-2013-0083","article-title":"Recommendations as personalized marketing: Insights from customer experiences","volume":"28","author":"Shen","year":"2014","journal-title":"J. Serv. Mark."},{"key":"ref_62","doi-asserted-by":"crossref","first-page":"723","DOI":"10.1007\/s11747-020-00740-4","article-title":"Digital customization of consumer investments in multiple funds: Virtual integration improves risk-return decisions","volume":"49","author":"Lim","year":"2021","journal-title":"J. Acad. Mark. Sci."},{"key":"ref_63","doi-asserted-by":"crossref","first-page":"192","DOI":"10.1509\/jmr.10.0353","article-title":"What makes online content viral?","volume":"49","author":"Berger","year":"2012","journal-title":"J. Mark. Res."},{"key":"ref_64","doi-asserted-by":"crossref","first-page":"102030","DOI":"10.1016\/j.jretconser.2019.102030","article-title":"Product customization: A profile of consumer demand","volume":"54","author":"Pallant","year":"2020","journal-title":"J. Retail. Consum. Serv."},{"key":"ref_65","first-page":"317","article-title":"Innovations and communication through innovative users: An exploratory mechanism of social networking website","volume":"31","author":"Hung","year":"2011","journal-title":"Int. J. Inf. Manag."},{"key":"ref_66","doi-asserted-by":"crossref","first-page":"900","DOI":"10.1016\/j.ijresmar.2021.02.003","article-title":"How does customer recognition affect service provision?","volume":"38","author":"Li","year":"2021","journal-title":"Int. J. Res. Mark."},{"key":"ref_67","doi-asserted-by":"crossref","first-page":"1176","DOI":"10.1007\/s11747-022-00876-5","article-title":"Artificial intelligence focus and firm performance","volume":"50","author":"Mishra","year":"2022","journal-title":"J. Acad. Mark. Sci."},{"key":"ref_68","doi-asserted-by":"crossref","unstructured":"Gu, L., and Li, Y. (2022). Who made the paintings: Artists or artificial intelligence? The effects of identity on liking and purchase intention. Front. Psychol., 13.","DOI":"10.3389\/fpsyg.2022.941163"},{"key":"ref_69","doi-asserted-by":"crossref","first-page":"177","DOI":"10.1037\/aca0000136","article-title":"Putting the art in artificial: Aesthetic responses to computer-generated art","volume":"12","author":"Chamberlain","year":"2018","journal-title":"Psychol. Aesthet. Creat. Arts"},{"key":"ref_70","doi-asserted-by":"crossref","first-page":"331","DOI":"10.1111\/j.1540-5885.2008.00305.x","article-title":"Extending lead-user theory: Antecedents and consequences of consumers\u2019 lead userness","volume":"25","author":"Schreier","year":"2008","journal-title":"J. Prod. Innov. Manag."},{"key":"ref_71","first-page":"80","article-title":"Consumer creativity in new product development: The influence of product innovation task and consumer knowledge on consumer product creativity","volume":"02","author":"Wang","year":"2010","journal-title":"Manag. World"},{"key":"ref_72","doi-asserted-by":"crossref","first-page":"152","DOI":"10.1016\/j.chb.2016.06.017","article-title":"How perceived cognitive needs fulfillment affect consumer attitudes toward the customized product: The moderating role of consumer knowledge","volume":"64","author":"Lee","year":"2016","journal-title":"Comput. Hum. Behav."},{"key":"ref_73","doi-asserted-by":"crossref","first-page":"309","DOI":"10.1080\/02650487.2004.11072887","article-title":"Cognitive and attitudinal effects of technical advertising copy: The roles of gender, self-assessed and objective consumer knowledge","volume":"23","author":"Meeds","year":"2004","journal-title":"Int. J. Advert."},{"key":"ref_74","doi-asserted-by":"crossref","first-page":"879","DOI":"10.1177\/0022243719846063","article-title":"The secret ingredient is me: Customization prompts self-image-consistent product perceptions","volume":"56","author":"Klesse","year":"2019","journal-title":"J. Mark. Res."},{"key":"ref_75","doi-asserted-by":"crossref","first-page":"878","DOI":"10.1016\/j.jbusres.2020.11.006","article-title":"Artificial intelligence and the new forms of interaction: Who has the control when interacting with a chatbot?","volume":"129","author":"Pizzi","year":"2021","journal-title":"J. Bus. Res."},{"key":"ref_76","first-page":"469","article-title":"Experience and expertise in complex decision making","volume":"13","author":"Jacoby","year":"1986","journal-title":"Adv. Consum. Res."},{"key":"ref_77","doi-asserted-by":"crossref","first-page":"143","DOI":"10.1007\/s11002-021-09589-1","article-title":"The impact of lay beliefs about AI on adoption of algorithmic advice","volume":"33","author":"Kremmel","year":"2022","journal-title":"Mark. Lett."},{"key":"ref_78","doi-asserted-by":"crossref","first-page":"9","DOI":"10.1080\/07421222.2000.11045644","article-title":"Adoption of Internet-based product customization and pricing strategies","volume":"17","author":"Dewan","year":"2000","journal-title":"J. Manag. Inf. Syst."},{"key":"ref_79","doi-asserted-by":"crossref","first-page":"243","DOI":"10.1016\/j.jbusres.2021.12.024","article-title":"Luxury customization and self-authenticity: Implications for consumer wellbeing","volume":"141","author":"Choi","year":"2022","journal-title":"J. Bus. Res."},{"key":"ref_80","doi-asserted-by":"crossref","first-page":"707","DOI":"10.1509\/jmr.13.0437","article-title":"Product customization via starting solutions","volume":"51","author":"Hildebrand","year":"2014","journal-title":"J. Mark. Res."},{"key":"ref_81","doi-asserted-by":"crossref","first-page":"411","DOI":"10.1086\/209080","article-title":"Dimensions of consumer expertise","volume":"13","author":"Alba","year":"1987","journal-title":"J. Consum. Res."},{"key":"ref_82","doi-asserted-by":"crossref","first-page":"42","DOI":"10.1016\/j.jbusres.2020.03.035","article-title":"Co-creating brand image and reputation through stakeholder\u2019s social network","volume":"114","author":"Foroudi","year":"2020","journal-title":"J. Bus. Res."},{"key":"ref_83","doi-asserted-by":"crossref","first-page":"448","DOI":"10.1016\/j.im.2009.07.005","article-title":"Psychological reactance to online recommendation services","volume":"46","author":"Lee","year":"2009","journal-title":"Inf. Manag."},{"key":"ref_84","doi-asserted-by":"crossref","first-page":"68","DOI":"10.1177\/1094670513494015","article-title":"Managing Engagement Behaviors in a Network of Customers and Stakeholders:Evidence from the Nursing Home Sector","volume":"17","author":"Verleye","year":"2014","journal-title":"J. Serv. Res."},{"key":"ref_85","first-page":"409","article-title":"It takes a marketplace community to raise brand commitment: The role of online communities","volume":"24","author":"Kim","year":"2008","journal-title":"J. Mark. Manag."}],"container-title":["Journal of Theoretical and Applied Electronic Commerce Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.mdpi.com\/0718-1876\/20\/4\/332\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,12,3]],"date-time":"2025-12-03T05:19:55Z","timestamp":1764739195000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.mdpi.com\/0718-1876\/20\/4\/332"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,12,1]]},"references-count":85,"journal-issue":{"issue":"4","published-online":{"date-parts":[[2025,12]]}},"alternative-id":["jtaer20040332"],"URL":"https:\/\/doi.org\/10.3390\/jtaer20040332","relation":{},"ISSN":["0718-1876"],"issn-type":[{"type":"electronic","value":"0718-1876"}],"subject":[],"published":{"date-parts":[[2025,12,1]]}}}