{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,6]],"date-time":"2026-03-06T01:49:25Z","timestamp":1772761765853,"version":"3.50.1"},"reference-count":117,"publisher":"MDPI AG","issue":"1","license":[{"start":{"date-parts":[[2026,1,1]],"date-time":"2026-01-01T00:00:00Z","timestamp":1767225600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Fujian Provincial Social Science Foundation Project","award":["FJ2025MGCA042"],"award-info":[{"award-number":["FJ2025MGCA042"]}]},{"name":"2024 Fujian Provincial Lifelong Education Quality Improvement Project-Lifelong Education Research Project","award":["ZS24005"],"award-info":[{"award-number":["ZS24005"]}]},{"name":"Xiamen University of Technology High-level Talent Research Project","award":["YSK24016R"],"award-info":[{"award-number":["YSK24016R"]}]},{"name":"Construction of a talent cultivation model for design Based on Disciplinary integration","award":["SKHZ24010"],"award-info":[{"award-number":["SKHZ24010"]}]},{"name":"\u201c2022 Annual Higher Education Research Planning Project\u201d of the China Association of Higher Education","award":["22SZH0219"],"award-info":[{"award-number":["22SZH0219"]}]},{"name":"Education and Teaching Research Project of Xiamen University of Technology","award":["JYCG202448"],"award-info":[{"award-number":["JYCG202448"]}]},{"name":"2025 Lujiang Scholar Research Funding Project","award":["0151-401050125004"],"award-info":[{"award-number":["0151-401050125004"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>With the development of information technology, live shopping has emerged as a new approach to product marketing and has attracted considerable attention. However, in the context of an aging population, little is known about the factors influencing the intention of the elderly to engage in live shopping. The aim of this study is to determine the psychological and cognitive mechanisms that influence the willingness of elderly people to engage in live shopping. This study integrated the Flow Theory and the Information System Success Model to construct a live shopping acceptance model for the elderly based on the Stimulus\u2013Organism\u2013Response model. It was used for in-depth insight into the live shopping behaviors of elderly users. The structural equation model was used in the study to analyze 337 valid questionnaires. The results showed that interactivity, authenticity, attractiveness, and entertainment could improve the flow in livestreaming shopping among elderly users. Entertainment and attractiveness had a positive influence on perceived pleasure, and flow in live shopping, and perceived pleasure had a direct and significant influence on the elderly\u2019s intention to make a live purchase. The factors of information quality and ease of use have no direct impact on perceived pleasure. This study enriched the user behavior theory of live shopping and provided inspiration for the aging-friendly and sustainable development of live shopping services of shopping platforms, live streamers, and service providers.<\/jats:p>","DOI":"10.3390\/jtaer21010009","type":"journal-article","created":{"date-parts":[[2026,1,2]],"date-time":"2026-01-02T12:23:44Z","timestamp":1767356624000},"page":"9","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Study on Livestreaming Shopping Behavior of the Elderly Based on SOR Theory"],"prefix":"10.3390","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4055-4983","authenticated-orcid":false,"given":"Tianyang","family":"Huang","sequence":"first","affiliation":[{"name":"School of Design Art, Xiamen University of Technology, Xiamen 361024, China"}]},{"given":"Zhen","family":"Weng","sequence":"additional","affiliation":[{"name":"School of Design Art, Xiamen University of Technology, Xiamen 361024, China"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9919-0454","authenticated-orcid":false,"given":"Chiwu","family":"Huang","sequence":"additional","affiliation":[{"name":"College of Design, National Taipei University of Technology, Taipei 106344, Taiwan"}]}],"member":"1968","published-online":{"date-parts":[[2026,1,1]]},"reference":[{"key":"ref_1","first-page":"33","article-title":"Consumers\u2019 impulsive purchase intention from the perspective of affection in live streaming e-commerce","volume":"36","author":"Sun","year":"2022","journal-title":"China Bus. 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