{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,9]],"date-time":"2026-04-09T05:53:07Z","timestamp":1775713987468,"version":"3.50.1"},"reference-count":71,"publisher":"MDPI AG","issue":"3","license":[{"start":{"date-parts":[[2022,3,16]],"date-time":"2022-03-16T00:00:00Z","timestamp":1647388800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100000266","name":"Engineering and Physical Sciences Research Council","doi-asserted-by":"publisher","award":["18-233"],"award-info":[{"award-number":["18-233"]}],"id":[{"id":"10.13039\/501100000266","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["MTI"],"abstract":"<jats:p>Digitally enhanced advanced services (DEAS), offered currently by various industries, could be a challenging concept to comprehend for potential clients. This could result in limited interest in adopting (DEAS) or even understanding its true value with significant financial implications for the providers. Innovative ways to present and simplify complex information are provided by serious games and gamification, which simplify and engage users with intricate information in an enjoyable manner. Despite the use of serious games and gamification in other areas, only a few examples have been documented to convey servitization offers. This research explores the design and development of a serious game for the Howden Group, a real-world industry partner aiming to simplify and convey existing service agreement packages. The system was developed under the consultation of a focus group comprising five members of the industrial partner. The final system was evaluated by 30 participants from engineering and servitization disciplines who volunteered to test online the proposed system and discuss their user experience (UX) and future application requirements. The analysis of users\u2019 feedback presented encouraging results, with 90% confirming that they understood the DEAS concept and offers. To conclude, the paper presents a tentative plan for future work which will address the issues highlighted by users\u2019 feedback and enhance the positive aspects of similar applications.<\/jats:p>","DOI":"10.3390\/mti6030021","type":"journal-article","created":{"date-parts":[[2022,3,16]],"date-time":"2022-03-16T22:15:04Z","timestamp":1647468904000},"page":"21","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":7,"title":["Improving User Experience and Communication of Digitally Enhanced Advanced Services (DEAS) Offers in Manufacturing Sector"],"prefix":"10.3390","volume":"6","author":[{"given":"Mohammed Soheeb","family":"Khan","sequence":"first","affiliation":[{"name":"School of Computing, Engineering and Built Environment, Glasgow Caledonian University, Glasgow G40 BA, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4195-843X","authenticated-orcid":false,"given":"Vassilis","family":"Charissis","sequence":"additional","affiliation":[{"name":"School of Computing, Engineering and Built Environment, Glasgow Caledonian University, Glasgow G40 BA, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Phil","family":"Godsiff","sequence":"additional","affiliation":[{"name":"Business School, The University of Exeter, Exeter EX4 4SB, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zena","family":"Wood","sequence":"additional","affiliation":[{"name":"College of Engineering, Mathematics and Physical Sciences, The University of Exeter, Exeter EX4 4SB, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jannat F.","family":"Falah","sequence":"additional","affiliation":[{"name":"Department of Autonomous Systems, Al-Balqa Applied University, Al Salt 19117, Jordan"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5281-9796","authenticated-orcid":false,"given":"Salsabeel F. M.","family":"Alfalah","sequence":"additional","affiliation":[{"name":"King Abdullah II School of Information Technology, The University of Jordan, Amman 11942, Jordan"},{"name":"Department of Computing & Applied Technology, College of Technological Innovation, Zayed University, Dubai P.O. Box 19282, United Arab Emirates"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"David K.","family":"Harrison","sequence":"additional","affiliation":[{"name":"School of Computing, Engineering and Built Environment, Glasgow Caledonian University, Glasgow G40 BA, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2022,3,16]]},"reference":[{"key":"ref_1","unstructured":"DEAS NetworkPlus (2019). Digitally Enhanced Advanced Services EPSRC NetworkPlus Manufacturing Theme Research Agenda 2019, University of Westminster. 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