{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,12]],"date-time":"2025-10-12T01:06:52Z","timestamp":1760231212673,"version":"build-2065373602"},"reference-count":25,"publisher":"MDPI AG","issue":"17","license":[{"start":{"date-parts":[[2022,9,1]],"date-time":"2022-09-01T00:00:00Z","timestamp":1661990400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Research on multi variety electricity trading technology for retail and integrated energy service market players","award":["5108-202119052A-0-0-00"],"award-info":[{"award-number":["5108-202119052A-0-0-00"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Sensors"],"abstract":"<jats:p>Facing the electricity market environment, in which the traditional power grid is transformed into a smart grid, power retailers with a generator background are designing new business models of cold-heat-electricity multi-energy supply based on the Internet of Things data collection, interconnection, computing and other technical supports. On the other hand, through internet of things real-time monitoring technology, the necessity of setting up energy security for power retailers is explored to enhance the control\u2019s ability to deal with the risks of electricity sales. Firstly, based on internet of things data analysis, retail strategies such as cooling-heat-electricity multi-energy packages, desulphurization and carbon emissions and energy conservation are designed. Then, a revenue cost measurement model based on the generator background of the power retailers is established. A source of data for the expansion of power retailers and the proliferation of load users is provided through the real-time monitoring of new business models that consider the operation of energy conservation on the supply and use side. Finally, an analysis based on the detection of operation under the scenarios constructed in the example of coal price market fluctuations and proliferation stagnation of user-side packages is conducted. It is verified that the power retailers with a generator background can effectively weaken the adverse impact of upward fluctuations in the coal price market in the peak season of energy consumption on the cost of power retailers by setting energy conservation. At the same time, the diffusion of a new business model in the user side is improved, and the revenue source of power retailers is further expanded. Therefore, taking energy conservation as an important innovation technique of retail strategy can enhance the market competitiveness and risk control ability of power retailers.<\/jats:p>","DOI":"10.3390\/s22176612","type":"journal-article","created":{"date-parts":[[2022,9,2]],"date-time":"2022-09-02T00:19:01Z","timestamp":1662077941000},"page":"6612","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":5,"title":["Retailing Strategies for Power Retailers with a Generator Background Considering Energy Conservation Services under the Internet of Things"],"prefix":"10.3390","volume":"22","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2914-9736","authenticated-orcid":false,"given":"Xun","family":"Dou","sequence":"first","affiliation":[{"name":"College of Electrical Engineering and Control Science, Nanjing Tech University, Nanjing 211816, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jiazhe","family":"Zhou","sequence":"additional","affiliation":[{"name":"College of Electrical Engineering and Control Science, Nanjing Tech University, Nanjing 211816, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yanbo","family":"Ding","sequence":"additional","affiliation":[{"name":"College of Electrical Engineering and Control Science, Nanjing Tech University, Nanjing 211816, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6996-4778","authenticated-orcid":false,"given":"Jiacheng","family":"Li","sequence":"additional","affiliation":[{"name":"College of Electrical Engineering and Control Science, Nanjing Tech University, Nanjing 211816, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yang","family":"Cao","sequence":"additional","affiliation":[{"name":"China Electric Power Research Institute (Nanjing), Nanjing 210003, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Maohua","family":"Shan","sequence":"additional","affiliation":[{"name":"China Electric Power Research Institute (Nanjing), Nanjing 210003, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hao","family":"Yuan","sequence":"additional","affiliation":[{"name":"China Electric Power Research Institute (Nanjing), Nanjing 210003, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2022,9,1]]},"reference":[{"key":"ref_1","first-page":"6","article-title":"Building a unified national electricity market, opening a new situation in the power industry","volume":"5","author":"Ma","year":"2022","journal-title":"Financ. Econ. Circ."},{"key":"ref_2","unstructured":"(2022). The relevant comrades in charge of the National Energy Administration responded to reporters on the \u201c14th Five-Year planning\u201d. China Electr. Power Dly., 3, 1."},{"key":"ref_3","first-page":"69","article-title":"Research on Marketing Strategy of Power Supply Company under New Situation","volume":"39","author":"Liu","year":"2018","journal-title":"Mod. Bus. Ind."},{"key":"ref_4","unstructured":"Liang, C. (2017). Research on the Sales Marketing Strategy of Datang Huainan Luohe Power Plant. [Master\u2019s Thesis, North China Electric Power University]."},{"key":"ref_5","first-page":"44","article-title":"How to build a marketing system for electricity sales companies under the reform of electric power system","volume":"38","author":"Zang","year":"2016","journal-title":"China Energy"},{"key":"ref_6","first-page":"232","article-title":"Analysis of Power Marketing Strategy of Power Generation Enterprises under the Background of New Electricity Reform","volume":"6","author":"Li","year":"2017","journal-title":"J. Low Carbon World"},{"key":"ref_7","first-page":"131","article-title":"The coping strategies of the selling side under the situation of power system reform","volume":"6","author":"Li","year":"2020","journal-title":"Electr. Technol."},{"key":"ref_8","first-page":"48","article-title":"Research progress on cold end heat supply retrofit of coal-fired cogeneration system","volume":"43","author":"Fang","year":"2021","journal-title":"Huadian Technol."},{"key":"ref_9","first-page":"90","article-title":"Research status and prospect of large-scale coal-fired cogeneration system","volume":"46","author":"Wang","year":"2019","journal-title":"J. North China Electr. Power Univ. (Nat. Sci. Ed.)"},{"key":"ref_10","first-page":"578","article-title":"Application of thermal recovery in regional heating\/cooling system","volume":"41","author":"Wu","year":"2020","journal-title":"Power Gener. Technol."},{"key":"ref_11","first-page":"1130","article-title":"Distributed energy trading operation mode and method based on IoT decentralized decision making","volume":"8","author":"Dai","year":"2021","journal-title":"Renew. Energy"},{"key":"ref_12","first-page":"80","article-title":"Optimization model of electricity sales business operation in the Internet of Things environment","volume":"48","author":"Guo","year":"2020","journal-title":"Smart Power"},{"key":"ref_13","first-page":"944","article-title":"Purchasing and selling strategies of power companies considering multi-type retail packages in a two-stage electricity market environment","volume":"46","author":"Peng","year":"2022","journal-title":"Grid Technol."},{"key":"ref_14","first-page":"33","article-title":"A decision model for power purchase and sale by power sales companies considering multiple uncertainties","volume":"46","author":"Li","year":"2022","journal-title":"Power Syst. Autom."},{"key":"ref_15","unstructured":"Su, W. (2016). Risk Analysis and Response Research on Purchasing and Selling Electricity of Power Supply Enterprises in the Market Competition Environment. [Master\u2019s Thesis, North China Electric Power University]."},{"key":"ref_16","first-page":"41","article-title":"Trading decision optimization of electricity selling companies with insurance mechanism","volume":"23","author":"Xu","year":"2021","journal-title":"Power Demand Side Manag."},{"key":"ref_17","first-page":"97","article-title":"Analysis of distributed renewable energy incentive mechanism based on system dynamics","volume":"41","author":"Zhao","year":"2017","journal-title":"Power Syst. Autom."},{"key":"ref_18","first-page":"6368","article-title":"System dynamics analysis of demand response potential and effect based on long-term time dimension","volume":"35","author":"Wang","year":"2015","journal-title":"J. China Electr. Eng."},{"key":"ref_19","unstructured":"Li, Y. (2018). Research on the Optimization of Electricity and Coal Supply Chain System Based on Carbon Emission. [Master\u2019s Thesis, North China Electric Power University]."},{"key":"ref_20","first-page":"11","article-title":"Calculation method of sulfur dioxide emissions from thermal power plants","volume":"4","author":"An","year":"2000","journal-title":"North China Power Technol."},{"key":"ref_21","first-page":"1","article-title":"Analysis of the cost of kilowatt-hour and mileage cost of energy storage","volume":"38","author":"He","year":"2019","journal-title":"New Technol. Electr. Power"},{"key":"ref_22","unstructured":"Lv, S. (2021). Research on the Influence of Carbon Price Based on System Dynamics on Power Structure in China. [Master\u2019s Thesis, North China Electric Power University]."},{"key":"ref_23","first-page":"90","article-title":"Analysis of target customer groups in power market proxy trading","volume":"23","author":"Cao","year":"2021","journal-title":"Power Demand Side Manag."},{"key":"ref_24","first-page":"32","article-title":"Empirical Study on the Correlation between Futures and Spot Prices of Power Coal","volume":"41","author":"Wang","year":"2021","journal-title":"Coal Econ. Res."},{"key":"ref_25","first-page":"181","article-title":"Analysis on the purchasing and selling strategies of power companies with different qualifications","volume":"40","author":"Dou","year":"2020","journal-title":"China J. Electr. Eng."}],"container-title":["Sensors"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.mdpi.com\/1424-8220\/22\/17\/6612\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,11]],"date-time":"2025-10-11T00:21:53Z","timestamp":1760142113000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.mdpi.com\/1424-8220\/22\/17\/6612"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,9,1]]},"references-count":25,"journal-issue":{"issue":"17","published-online":{"date-parts":[[2022,9]]}},"alternative-id":["s22176612"],"URL":"https:\/\/doi.org\/10.3390\/s22176612","relation":{},"ISSN":["1424-8220"],"issn-type":[{"type":"electronic","value":"1424-8220"}],"subject":[],"published":{"date-parts":[[2022,9,1]]}}}