{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,12]],"date-time":"2025-10-12T01:27:10Z","timestamp":1760232430786,"version":"build-2065373602"},"reference-count":31,"publisher":"MDPI AG","issue":"22","license":[{"start":{"date-parts":[[2022,11,8]],"date-time":"2022-11-08T00:00:00Z","timestamp":1667865600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"West-Pomeranian University of Technology Highfliers School","award":["MNiSW\/2019\/391\/DIR\/KH","POWR.03.01.00-00-P015\/18"],"award-info":[{"award-number":["MNiSW\/2019\/391\/DIR\/KH","POWR.03.01.00-00-P015\/18"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Sensors"],"abstract":"<jats:p>E-commerce shop owners often want to attract user attention to a specific product to enhance the chances of sales, to cross-sell, or up-sell. The way of presenting a recommended item is as important as the recommendation algorithms are to gain that attention. In this study, we examined the following types of highlights: background, shadow, animation, and border, as well as the position of the item in a 5 \u00d7 2 grid in a furniture online store, and their relationships with user fixations and user interest. We wanted to verify the effects highlighting had on attracting user attention. Various levels of intensity were considered for each highlight: low, medium, and strong. Methods used for data collection were both implicit and explicit: eye tracking, tracking cart\u2019s contents, and a supplementary survey. Experimental results showed that a low-intensity background highlight should be the first-choice solution to best attract user attention in the presented shopping scenario, resulting in the best fixation times and most users\u2019 selections. However, in the case of the highest-intensity animations, highlighting seemed to have negative effects; despite successful attempts to attract eyesight and a long fixation time, users did not add the highlighted products to cart.<\/jats:p>","DOI":"10.3390\/s22228597","type":"journal-article","created":{"date-parts":[[2022,11,8]],"date-time":"2022-11-08T08:17:12Z","timestamp":1667895432000},"page":"8597","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["Attempts to Attract Eyesight in E-Commerce May Have Negative Effects"],"prefix":"10.3390","volume":"22","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8704-8925","authenticated-orcid":false,"given":"Piotr","family":"Sulikowski","sequence":"first","affiliation":[{"name":"Department of Information Systems Engineering, Faculty of Information Technology and Computer Science, West Pomeranian University of Technology, ul. Zolnierska 49, 71-210 Szczecin, Poland"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9673-2489","authenticated-orcid":false,"given":"Konrad","family":"Ryczko","sequence":"additional","affiliation":[{"name":"Department of Information Systems Engineering, Faculty of Information Technology and Computer Science, West Pomeranian University of Technology, ul. Zolnierska 49, 71-210 Szczecin, Poland"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8959-7269","authenticated-orcid":false,"given":"Iwona","family":"B\u0105k","sequence":"additional","affiliation":[{"name":"Department of Applied Mathematics in Economics, Faculty of Economics, West Pomeranian University of Technology, ul. Zolnierska 47, 71-210 Szczecin, Poland"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3681-6784","authenticated-orcid":false,"given":"Soojeong","family":"Yoo","sequence":"additional","affiliation":[{"name":"UCL Interaction Centre (UCLIC), University College London, 66-72 Gower Street, London WC1E 6EA, UK"}]},{"given":"Tomasz","family":"Zdziebko","sequence":"additional","affiliation":[{"name":"Department of Information Technology in Management, Faculty of Economics, Finance and Management, University of Szczecin, ul. Adama Mickiewicza 64, 71-101 Szczecin, Poland"}]}],"member":"1968","published-online":{"date-parts":[[2022,11,8]]},"reference":[{"key":"ref_1","unstructured":"(2022, June 18). Statista-The Statistics Portal. 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