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Existing approaches to accomplish these challenges are generally based on the computation of salience maps of static Web interfaces, while websites increasingly become more dynamic and interactive. This paper proposes a method and provides a proof-of-concept to predict user\u2019s visual attention on specific regions of a website with dynamic components. This method predicts the regions of a user\u2019s visual attention without requiring a constant recording of the current layout of the website, but rather by knowing the structure it presented in a past period. To address this challenge, the concept of visit intention is introduced in this paper, defined as the probability that a user, while browsing, will fixate their gaze on a specific region of the website in the next period. Our approach uses the gaze patterns of a population that browsed a specific website, captured via an eye-tracker device, to aid personalized prediction models built with individual visual kinetics features. We show experimentally that it is possible to conduct such a prediction through multilabel classification models using a small number of users, obtaining an average area under curve of 84.3%, and an average accuracy of 79%. Furthermore, the user\u2019s visual kinetics features are consistently selected in every set of a cross-validation evaluation.<\/jats:p>","DOI":"10.3390\/s23042294","type":"journal-article","created":{"date-parts":[[2023,2,20]],"date-time":"2023-02-20T02:29:08Z","timestamp":1676860148000},"page":"2294","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":5,"title":["Continuous Prediction of Web User Visual Attention on Short Span Windows Based on Gaze Data Analytics"],"prefix":"10.3390","volume":"23","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2200-5705","authenticated-orcid":false,"given":"Francisco","family":"Diaz-Guerra","sequence":"first","affiliation":[{"name":"Department of Industrial Engineering, University of Chile, Santiago 8370456, Chile"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6866-6584","authenticated-orcid":false,"given":"Angel","family":"Jimenez-Molina","sequence":"additional","affiliation":[{"name":"Department of Industrial Engineering, University of Chile, Santiago 8370456, Chile"},{"name":"Engineering Complex Systems Institute, Santiago 8370398, Chile"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1968","published-online":{"date-parts":[[2023,2,18]]},"reference":[{"key":"ref_1","unstructured":"Bazzani, L., Larochelle, H., and Torresani, L. 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