{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,10]],"date-time":"2025-12-10T09:02:19Z","timestamp":1765357339975,"version":"build-2065373602"},"reference-count":28,"publisher":"MDPI AG","issue":"3","license":[{"start":{"date-parts":[[2023,3,17]],"date-time":"2023-03-17T00:00:00Z","timestamp":1679011200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100001809","name":"National Natural and Science Foundation of China","doi-asserted-by":"publisher","award":["71971134","MC-201917-C09"],"award-info":[{"award-number":["71971134","MC-201917-C09"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"name":"Ministry of Industrial Information and Technology of China","award":["71971134","MC-201917-C09"],"award-info":[{"award-number":["71971134","MC-201917-C09"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Systems"],"abstract":"<jats:p>Advanced delivery and cross-channel return are new phenomena in Omni-channel marketing. This paper studies a dual-channel supply chain system composed of one online retailer, one physical store, and their ordinary manufacturer. It intends to explore the pricing decisions of retailers under four scenarios concerning the question whether deliver goods in advance and use cross-channel return. We analyze the impact of the operation costs of physical stores and the transportation costs of the online retailer on the above strategies, and with numerical examples, analyze the impact of consumers\u2019 perceived value on the profits of each scenario. The results show that the default rate of consumers\u2019 unpaid balance and the cross-channel return rate directly influences the online retailer\u2019s strategy choice. The pricing of the physical store is related to the proportion of unpaid balance and return rate of the online retailer. Customers\u2019 perceived value brought by advanced delivery leads to profit changes in supply chain members and is influenced by the online retailer\u2019s cross-channel return strategy.<\/jats:p>","DOI":"10.3390\/systems11030155","type":"journal-article","created":{"date-parts":[[2023,3,20]],"date-time":"2023-03-20T03:09:37Z","timestamp":1679281777000},"page":"155","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":5,"title":["Pricing Decisions and Game Analysis on Advanced Delivery and Cross-Channel Return in a Dual-Channel Supply Chain System"],"prefix":"10.3390","volume":"11","author":[{"given":"Rong","family":"Zhang","sequence":"first","affiliation":[{"name":"Research Center of Logistics, Shanghai Maritime University, Shanghai 201306, China"}]},{"given":"Yuhao","family":"Lu","sequence":"additional","affiliation":[{"name":"Research Center of Logistics, Shanghai Maritime University, Shanghai 201306, China"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2291-7592","authenticated-orcid":false,"given":"Bin","family":"Liu","sequence":"additional","affiliation":[{"name":"Business School, University of Shanghai for Science and Technology, Shanghai 200093, China"}]}],"member":"1968","published-online":{"date-parts":[[2023,3,17]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"101459","DOI":"10.1016\/j.techsoc.2020.101459","article-title":"Territorial intelligence in rural areas: The digitization of non-profit associations through social media","volume":"64","year":"2021","journal-title":"Technol. 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