{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,12]],"date-time":"2026-05-12T15:39:11Z","timestamp":1778600351802,"version":"3.51.4"},"reference-count":53,"publisher":"MDPI AG","issue":"9","license":[{"start":{"date-parts":[[2024,9,22]],"date-time":"2024-09-22T00:00:00Z","timestamp":1726963200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["71762008"],"award-info":[{"award-number":["71762008"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["22YJC630060"],"award-info":[{"award-number":["22YJC630060"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["23AGL001"],"award-info":[{"award-number":["23AGL001"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"name":"Ministry of Education Humanities and Social Sciences Youth Fund Project","award":["71762008"],"award-info":[{"award-number":["71762008"]}]},{"name":"Ministry of Education Humanities and Social Sciences Youth Fund Project","award":["22YJC630060"],"award-info":[{"award-number":["22YJC630060"]}]},{"name":"Ministry of Education Humanities and Social Sciences Youth Fund Project","award":["23AGL001"],"award-info":[{"award-number":["23AGL001"]}]},{"name":"Guangxi Philosophy and Social Sciences Research Project","award":["71762008"],"award-info":[{"award-number":["71762008"]}]},{"name":"Guangxi Philosophy and Social Sciences Research Project","award":["22YJC630060"],"award-info":[{"award-number":["22YJC630060"]}]},{"name":"Guangxi Philosophy and Social Sciences Research Project","award":["23AGL001"],"award-info":[{"award-number":["23AGL001"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Systems"],"abstract":"<jats:p>New product development (NPD) is crucial for helping companies to maintain competitive advantages. In this study, a methodological framework is presented combining a novel Kano model and fuzzy axiomatic design (FAD) for improving the product development capability in the whole NPD process. In the Kano model, a novel mixed-class classification method is presented to classify each evaluation indicator agreed on by the majority, and to calculate the affiliation value based on category strength (CS) to display the degree to which the indicator belongs to a certain attribute. A new importance ratio is also proposed to adjust the importance of each indicator attribute. This helps to achieve higher customer satisfaction and improve the attractiveness of the product or service. FAD is then used to measure the gap between customer satisfaction and the company\u2019s expected levels of satisfaction in terms of product functions. This enables the company to obtain more comprehensive information for decision-making. A case study is provided to verify the practicability of the proposed method. Sensitivity analysis proves the robustness of the results based on the number of respondents. Finally, comparative analysis with existing approaches demonstrates the strengths of the proposed method.<\/jats:p>","DOI":"10.3390\/systems12090382","type":"journal-article","created":{"date-parts":[[2024,9,24]],"date-time":"2024-09-24T08:54:17Z","timestamp":1727168057000},"page":"382","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":5,"title":["A Methodological Framework for New Product Development in Fuzzy Environments"],"prefix":"10.3390","volume":"12","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6595-5746","authenticated-orcid":false,"given":"Chun-Ming","family":"Yang","sequence":"first","affiliation":[{"name":"School of Economics and Management, Dongguan University of Technology, Dongguan 523808, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shiyao","family":"Li","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Dongguan University of Technology, Dongguan 523808, China"},{"name":"School of Management and Economics, Kunming University of Science and Technology, Kunming 650093, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kuen-Suan","family":"Chen","sequence":"additional","affiliation":[{"name":"Department of Industrial Engineering and Management, National Chin-Yi University of Technology, Taichung 411030, Taiwan"},{"name":"Department of Business Administration, Chaoyang University of Technology, Taichung 413310, Taiwan"},{"name":"Department of Business Administration, Asia University, Taichung 413305, Taiwan"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mingyuan","family":"Li","sequence":"additional","affiliation":[{"name":"School of Business Administration, Guangxi University of Finance and Economics, Nanning 530007, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6905-8209","authenticated-orcid":false,"given":"Wei","family":"Lo","sequence":"additional","affiliation":[{"name":"School of Business Administration, Guangxi University of Finance and Economics, Nanning 530007, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2024,9,22]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"102451","DOI":"10.1016\/j.ijproman.2023.102451","article-title":"Performance measurement in new product development projects: Findings from successful small and medium enterprises","volume":"41","author":"Blais","year":"2023","journal-title":"Int. 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