{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,10]],"date-time":"2025-10-10T00:59:48Z","timestamp":1760057988515,"version":"build-2065373602"},"reference-count":53,"publisher":"MDPI AG","issue":"3","license":[{"start":{"date-parts":[[2025,3,6]],"date-time":"2025-03-06T00:00:00Z","timestamp":1741219200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100012456","name":"National Social Science Fund of China","doi-asserted-by":"publisher","award":["24AJY019","23BJL126"],"award-info":[{"award-number":["24AJY019","23BJL126"]}],"id":[{"id":"10.13039\/501100012456","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Systems"],"abstract":"<jats:p>With economic development and shifting consumption trends, branding has become an important way to improve the efficiency of poverty alleviation supply chains (PASCs) in practice. However, academic research on this topic is limited. To fill this gap in the literature, we constructed a differential game of a PASC that examines how to build a sustainable poverty reduction model through branding, considering government subsidies and supplier\u2019s Nash bargaining fairness concerns. Our findings show the following: (1) Government subsidies can improve the decision-making level and channel efficiency of leading enterprises (E) and poor suppliers (F). Government subsidies are necessary for a PASC to establish a sustainable poverty alleviation mechanism. (2) F\u2019s Nash bargaining fairness concerns only reduce their level of production effort but do not affect the brand construction and corporate social responsibility levels of E. (3) As F\u2019s bargaining power increases, Nash bargaining fairness concerns have a more significant effect on the PASC\u2019s performance. While F\u2019s fairness concerns can enhance their utility to some extent, it ultimately leads to more significant profit losses for both parties. (4) The proposed mixed cost-sharing and revenue-sharing contract can effectively align members\u2019 incentives, enhancing profitability for both parties.<\/jats:p>","DOI":"10.3390\/systems13030182","type":"journal-article","created":{"date-parts":[[2025,3,6]],"date-time":"2025-03-06T11:11:27Z","timestamp":1741259487000},"page":"182","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Sustainable Supply Chains for Poverty Alleviation: Considering Branding and Nash Bargaining Fairness Concerns"],"prefix":"10.3390","volume":"13","author":[{"given":"Yuting","family":"Yan","sequence":"first","affiliation":[{"name":"Business School, Central South University, Changsha 410083, China"}]},{"given":"Wenjie","family":"Bi","sequence":"additional","affiliation":[{"name":"Business School, Central South University, Changsha 410083, China"}]},{"given":"Mengzhuo","family":"Wang","sequence":"additional","affiliation":[{"name":"Business School, Central South University, Changsha 410083, China"}]},{"given":"Bing","family":"Wang","sequence":"additional","affiliation":[{"name":"School of Accounting, Hunan University of Technology and Business, Changsha 410205, China"}]}],"member":"1968","published-online":{"date-parts":[[2025,3,6]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"230","DOI":"10.1287\/msom.2019.0831","article-title":"Information provision and farmer welfare in developing economies","volume":"23","author":"Zhou","year":"2021","journal-title":"Manuf. 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