{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,24]],"date-time":"2025-12-24T17:50:56Z","timestamp":1766598656508,"version":"build-2065373602"},"reference-count":110,"publisher":"MDPI AG","issue":"8","license":[{"start":{"date-parts":[[2025,8,1]],"date-time":"2025-08-01T00:00:00Z","timestamp":1754006400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Systems"],"abstract":"<jats:p>To enhance the performance of online food delivery (OFD) services, it is essential to strengthen consumers\u2019 intentions to use OFD apps, which are the core interface of this business. Accordingly, this study aims to identify the cognitive mechanisms that shape consumers\u2019 intentions to use OFD apps and explore strategies to encourage their adoption. To achieve this, the study develops a research model that incorporates segmented dimensions of service convenience as key motivational factors, along with variables from the Technology Acceptance Model (TAM). A survey was conducted among OFD consumers in China, and the proposed research model was empirically tested using data from 478 valid responses. The analysis revealed that all six dimensions of service convenience serve as significant motivational drivers of OFD app usage. Furthermore, the study demonstrates that consumers\u2019 coupon proneness and user-generated online reviews have significant moderating effects that reinforce the mechanism by which consumers adopt and use OFD apps. The findings and implications discussed in this study are expected to provide valuable insights and practical guidance for formulating effective strategies to promote more active consumer engagement with OFD apps in the future.<\/jats:p>","DOI":"10.3390\/systems13080647","type":"journal-article","created":{"date-parts":[[2025,8,5]],"date-time":"2025-08-05T08:46:55Z","timestamp":1754383615000},"page":"647","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":2,"title":["The Impact of Service Convenience in Online Food Delivery Apps on Consumer Behavior in the Chinese Market: The Moderating Roles of Coupon Proneness and Online Reviews"],"prefix":"10.3390","volume":"13","author":[{"given":"Mingjun","family":"Wang","sequence":"first","affiliation":[{"name":"Department of Business Administration, Inha University, Incheon 22212, Republic of Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9176-6559","authenticated-orcid":false,"given":"Lele","family":"Zhou","sequence":"additional","affiliation":[{"name":"The Research Institute for Smart Governance and Policy (RISGP), Inha University, Incheon 22212, Republic of Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3448-7465","authenticated-orcid":false,"given":"Woojong","family":"Suh","sequence":"additional","affiliation":[{"name":"Department of Business Administration, Inha University, Incheon 22212, Republic of Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2025,8,1]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"221","DOI":"10.1016\/j.jretconser.2019.05.025","article-title":"Why do people use food delivery apps (FDA)? 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