{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,25]],"date-time":"2026-03-25T02:16:23Z","timestamp":1774404983355,"version":"3.50.1"},"reference-count":43,"publisher":"MDPI AG","issue":"2","license":[{"start":{"date-parts":[[2026,2,17]],"date-time":"2026-02-17T00:00:00Z","timestamp":1771286400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"The Youth Fund Project for Humanities and Social Sciences Research of the Ministry of Education","award":["25YJC630159"],"award-info":[{"award-number":["25YJC630159"]}]},{"name":"Research Project on Teaching Reform in Vocational Education and Adult Education in Jilin Province","award":["2025ZCY306"],"award-info":[{"award-number":["2025ZCY306"]}]},{"name":"Key Research Project on Teaching Reform in Higher Education in Jilin Province","award":["SJZD20260001"],"award-info":[{"award-number":["SJZD20260001"]}]},{"name":"2025 Vocational Education Research Project in Jilin Province","award":["2025XHY180"],"award-info":[{"award-number":["2025XHY180"]}]},{"name":"Key Research Project on Teaching Reform in Graduate Education in Jilin Province","award":["JJKH20260159JG"],"award-info":[{"award-number":["JJKH20260159JG"]}]},{"name":"Key Research Project on Teaching Reform in Graduate Education at Beihua University","award":["JG[2025]004"],"award-info":[{"award-number":["JG[2025]004"]}]},{"name":"Key Research Project on Teaching Reform in Education at Beihua University","award":["SJZD20260001"],"award-info":[{"award-number":["SJZD20260001"]}]},{"name":"2025 Research Planning Project on Adult Continuing Education by the Jilin Province Adult Education Association","award":["2025JCZ006"],"award-info":[{"award-number":["2025JCZ006"]}]},{"name":"Youth Fund Project for Humanities and Social Sciences Research of the Ministry of Education","award":["24YJC630293"],"award-info":[{"award-number":["24YJC630293"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Systems"],"abstract":"<jats:p>The rapid development of generative AI technology has provided new pathways for iterative innovation in the business models of digital entrepreneurial enterprises. Based on the entrepreneurial system elements theory, this study constructs a theoretical model of generative AI-empowered iterative innovation in the business models of digital entrepreneurial enterprises and aims to explore the roles of core entrepreneurial system elements (entrepreneurial opportunities, entrepreneurial resources, entrepreneurial teams) and contingency elements (environmental uncertainty) therein. Through empirical analysis of 279 questionnaires, the results show the following: First, generative AI can effectively drive iterative innovation in the business models of digital entrepreneurial enterprises; second, entrepreneurial opportunity identification, entrepreneurial resource integration, and entrepreneurial team decision-making all play partial mediating roles in the process of generative AI-driven iterative innovation in the business models of digital entrepreneurial enterprises; third, environmental uncertainty positively moderates the process of generative AI-driven iterative innovation in the business models of digital entrepreneurial enterprises. The research findings contribute to enriching and expanding digital entrepreneurship theory and provide practical guidance for digital entrepreneurial enterprises to achieve iterative innovation in their business models.<\/jats:p>","DOI":"10.3390\/systems14020212","type":"journal-article","created":{"date-parts":[[2026,2,17]],"date-time":"2026-02-17T13:15:35Z","timestamp":1771334135000},"page":"212","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["How Does Generative AI Drive Business Models\u2019 Iterative Innovation of Digital Entrepreneurial Enterprises? From the Perspective of Entrepreneurial System Elements"],"prefix":"10.3390","volume":"14","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2291-6189","authenticated-orcid":false,"given":"Xuejiao","family":"Xu","sequence":"first","affiliation":[{"name":"School of Economics and Management, Beihua University, Jilin 132013, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jing","family":"Zhang","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Beihua University, Jilin 132013, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3064-2322","authenticated-orcid":false,"given":"Kun","family":"Zhang","sequence":"additional","affiliation":[{"name":"School of Business Administration, Nanjing University of Finance and Economics, Nanjing 210023, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2026,2,17]]},"reference":[{"key":"ref_1","first-page":"335","article-title":"The evolutionary mechanism of circular iterative innovation in the business model of internet enterprises: An exploratory study based on a single case","volume":"12","author":"Liu","year":"2019","journal-title":"J. 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