{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,21]],"date-time":"2026-09-21T22:33:10Z","timestamp":1790029990164,"version":"4.0.1"},"reference-count":73,"publisher":"MDPI AG","issue":"2","license":[{"start":{"date-parts":[[2025,2,18]],"date-time":"2025-02-18T00:00:00Z","timestamp":1739836800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"National Social Science Foundation of China","award":["24AJY028"],"award-info":[{"award-number":["24AJY028"]}]},{"name":"National Social Science Foundation of China","award":["YQJH2024018"],"award-info":[{"award-number":["YQJH2024018"]}]},{"name":"National Social Science Foundation of China","award":["24JYC007"],"award-info":[{"award-number":["24JYC007"]}]},{"name":"Universities of Heilongjiang Province","award":["24AJY028"],"award-info":[{"award-number":["24AJY028"]}]},{"name":"Universities of Heilongjiang Province","award":["YQJH2024018"],"award-info":[{"award-number":["YQJH2024018"]}]},{"name":"Universities of Heilongjiang Province","award":["24JYC007"],"award-info":[{"award-number":["24JYC007"]}]},{"name":"The Social Science Foundation of Heilongjiang Province","award":["24AJY028"],"award-info":[{"award-number":["24AJY028"]}]},{"name":"The Social Science Foundation of Heilongjiang Province","award":["YQJH2024018"],"award-info":[{"award-number":["YQJH2024018"]}]},{"name":"The Social Science Foundation of Heilongjiang Province","award":["24JYC007"],"award-info":[{"award-number":["24JYC007"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Behavioral Sciences"],"abstract":"<jats:p>The development of rural digitalization has become a key driving force for promoting green agricultural production. However, in practical operations, due to the insufficient digital skills and lack of necessary digital human capital among farmers, they struggle to distinguish between green production methods and traditional practices, which in turn reduces their willingness to adopt green production. This study employed empirical research methods to collect data from 854 farmers in China\u2019s largest grain-producing region and used the Probit model to analyze the impact of digital human capital on farmers\u2019 willingness to engage in green production. The results indicate that an increase in digital human capital can significantly enhance farmers\u2019 willingness to engage in green production. Additionally, it was found that online learning can enhance farmers\u2019 willingness towards green production, with informal online learning proving more effective. Further analysis revealed that social networks play a mediating role between digital human capital and farmers\u2019 willingness to engage in green production. The study also explored the heterogeneous impact of digital human capital on different groups of farmers, highlighting that increases in digital human capital have a more pronounced effect on the willingness of small-scale farmers and middle-aged farmers to engage in green production. Therefore, continuously enhancing digital human capital, emphasizing diverse learning channels, and leveraging \u2019acquaintance networks\u2019 to encourage farmers to improve their awareness of green production through digital platforms are critical for promoting sustainable green agriculture in developing countries.<\/jats:p>","DOI":"10.3390\/bs15020227","type":"journal-article","created":{"date-parts":[[2025,2,18]],"date-time":"2025-02-18T03:47:06Z","timestamp":1739850426000},"page":"227","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":23,"title":["Can Digital Human Capital Promote Farmers\u2019 Willingness to Engage in Green Production? Exploring the Role of Online Learning and Social Networks"],"prefix":"10.3390","volume":"15","author":[{"given":"Siyu","family":"Gong","sequence":"first","affiliation":[{"name":"College of Economics and Management, Northeast Agricultural University, Harbin 150030, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ludi","family":"Jiang","sequence":"additional","affiliation":[{"name":"College of Economics and Management, Northeast Agricultural University, Harbin 150030, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Zhigang","family":"Yu","sequence":"additional","affiliation":[{"name":"College of Economics and Management, Northeast Agricultural University, Harbin 150030, China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1968","published-online":{"date-parts":[[2025,2,18]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"298","DOI":"10.1626\/pps.8.298","article-title":"Knowledge sharing and distance learning for sustainable agriculture in the Asia-Pacific region: The role of the Internet","volume":"8","author":"Abdon","year":"2005","journal-title":"Plant Production Science"},{"key":"ref_2","doi-asserted-by":"crossref","first-page":"181","DOI":"10.1111\/deci.12489","article-title":"Drivers and performance implications of frontline employees\u2019 social capital development and maintenance: The role of online social networks","volume":"53","author":"Agnihotri","year":"2022","journal-title":"Decision Sciences"},{"key":"ref_3","doi-asserted-by":"crossref","first-page":"247","DOI":"10.5325\/jinfopoli.3.2013.0247","article-title":"Digital human capital: Develop a framework for understanding the economic impact of digital exclusion in low-income communities","volume":"3","author":"Bach","year":"2013","journal-title":"Journal of Information Policy"},{"key":"ref_4","doi-asserted-by":"crossref","first-page":"143","DOI":"10.2489\/jswc.73.2.143","article-title":"Farmer adoption of cover crops in the western Lake Erie basin","volume":"73","author":"Burnett","year":"2018","journal-title":"Journal of Soil and Water Conservation"},{"key":"ref_5","doi-asserted-by":"crossref","unstructured":"Castiblanco Jimenez, I. 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