{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,7]],"date-time":"2026-05-07T20:16:07Z","timestamp":1778184967272,"version":"3.51.4"},"reference-count":116,"publisher":"MDPI AG","issue":"11","license":[{"start":{"date-parts":[[2022,11,19]],"date-time":"2022-11-19T00:00:00Z","timestamp":1668816000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Romanian Ministry of Education and Research, CNCS\u2014UEFISCDI","award":["PN-III-P1-1.1-TE-2021-0795"],"award-info":[{"award-number":["PN-III-P1-1.1-TE-2021-0795"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Coatings"],"abstract":"<jats:p>Contemporary society faces numerous food-related challenges: on the one hand, it is becoming increasingly difficult to ensure that people have access to fresh, nutritious, and safe food products around the world, while on the other hand, consumers from \u2018low income\u2019 countries are starving, while food products are sometimes discarded because it is difficult to prolong shelf-life. To overcome such challenges, edible active films, called biopolymer films, were developed as materials to cover or wrap food products to extend their shelf-life, as they can offer additional protection. Therefore, this article aims to study consumers\u2019 preference and loyalty towards the innovative, active, green, and sustainable characteristics of biopolymer films for the active packaging of food products. A quantitative empirical investigation was carried out among consumers in an emerging market, pinpointing their behavior toward such a novel food packaging material. The conceptual model designed was assessed using structural equation modelling. The results show that consumers tend to accept and prefer biopolymer-film packaging, as it maintains the characteristics of the product and thus extends its shelf-life. The results also revealed consumers\u2019 openness to eco-sustainable consumption and willingness to pay more for the benefits of this packaging.<\/jats:p>","DOI":"10.3390\/coatings12111770","type":"journal-article","created":{"date-parts":[[2022,11,21]],"date-time":"2022-11-21T03:07:23Z","timestamp":1669000043000},"page":"1770","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":22,"title":["Assessing Consumers\u2019 Preference and Loyalty towards Biopolymer Films for Food Active Packaging"],"prefix":"10.3390","volume":"12","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8871-1995","authenticated-orcid":false,"given":"Maria-Ioana","family":"Socaciu","sequence":"first","affiliation":[{"name":"Department of Food Engineering, University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca, 3-5 Calea M\u0103n\u0103\u0219tur, 400372 Cluj-Napoca, Romania"},{"name":"Centre for Technology Transfer-BioTech, 64 Calea Flore\u0219ti, 400509 Cluj-Napoca, Romania"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Veronica","family":"C\u00e2mpian","sequence":"additional","affiliation":[{"name":"Department of Communication, Public Relations and Advertising, Babe\u0219-Bolyai University Cluj-Napoca, 71 General Traian Mo\u0219oiu Street, 400070 Cluj-Napoca, Romania"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8265-175X","authenticated-orcid":false,"given":"Dan-Cristian","family":"Dabija","sequence":"additional","affiliation":[{"name":"Department of Marketing, Babe\u0219-Bolyai University Cluj-Napoca, 58-60 Teodor Mihali Street, 400591 Cluj-Napoca, Romania"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9561-1183","authenticated-orcid":false,"given":"Melinda","family":"Fogarasi","sequence":"additional","affiliation":[{"name":"Department of Food Engineering, University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca, 3-5 Calea M\u0103n\u0103\u0219tur, 400372 Cluj-Napoca, Romania"},{"name":"Centre for Technology Transfer-BioTech, 64 Calea Flore\u0219ti, 400509 Cluj-Napoca, Romania"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9721-4560","authenticated-orcid":false,"given":"Cristina Anamaria","family":"Semeniuc","sequence":"additional","affiliation":[{"name":"Department of Food Engineering, University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca, 3-5 Calea M\u0103n\u0103\u0219tur, 400372 Cluj-Napoca, Romania"},{"name":"Centre for Technology Transfer-BioTech, 64 Calea Flore\u0219ti, 400509 Cluj-Napoca, Romania"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9665-3142","authenticated-orcid":false,"given":"Andersina Simina","family":"Podar","sequence":"additional","affiliation":[{"name":"Centre for Technology Transfer-BioTech, 64 Calea Flore\u0219ti, 400509 Cluj-Napoca, Romania"},{"name":"Department of Food Science, University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca, 3-5 Calea M\u0103n\u0103\u0219tur, 400372 Cluj-Napoca, Romania"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5407-8071","authenticated-orcid":false,"given":"Dan Cristian","family":"Vodnar","sequence":"additional","affiliation":[{"name":"Centre for Technology Transfer-BioTech, 64 Calea Flore\u0219ti, 400509 Cluj-Napoca, Romania"},{"name":"Department of Food Science, University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca, 3-5 Calea M\u0103n\u0103\u0219tur, 400372 Cluj-Napoca, Romania"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2022,11,19]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","unstructured":"Motelica, L., Ficai, D., Ficai, A., Oprea, O.C., Kaya, D.A., and Andronescu, E. 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