{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,11]],"date-time":"2025-10-11T02:18:22Z","timestamp":1760149102379,"version":"build-2065373602"},"reference-count":33,"publisher":"MDPI AG","issue":"13","license":[{"start":{"date-parts":[[2023,6,27]],"date-time":"2023-06-27T00:00:00Z","timestamp":1687824000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Japanese Ministry of Education, Culture, Sports, Science and Technology","award":["19K06247","23K1233"],"award-info":[{"award-number":["19K06247","23K1233"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Foods"],"abstract":"<jats:p>This study examines how consumers perceive agricultural products affected by natural disasters, using apples in Japan as a case study. Typhoons and other natural disasters frequently damage the surface of apples during the production season, causing significant harm to farmers\u2019 businesses, particularly when a large typhoon hits the production area. To maintain the sustainability of agricultural production, consumers need to purchase damaged crops at a certain price. To assess the effect of product attributes, such as appearance and price, and personal attributes of respondents, we conducted a choice-based conjoint analysis using a mixed logit model. The estimated results using the main effect and cross-section models show that consumers generally devalue apples when they have scratches. However, by using consumer co-operatives on a daily basis and disseminating simple information about the relationship between scratches and natural disasters, we could mitigate this devaluation tendency and thus contribute to sustainable agricultural production.<\/jats:p>","DOI":"10.3390\/foods12132498","type":"journal-article","created":{"date-parts":[[2023,6,28]],"date-time":"2023-06-28T00:33:07Z","timestamp":1687912387000},"page":"2498","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Consumer Evaluation of Agricultural Products Produced in Areas Affected by Natural Disasters: A Case Study of Damaged Apples in Japan"],"prefix":"10.3390","volume":"12","author":[{"given":"Eriko","family":"Miyama","sequence":"first","affiliation":[{"name":"Faculty of Agriculture, Tokyo University of Agriculture and Technology, 3-5-8 Saiwai-cho, Tokyo 183-8509, Japan"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2777-8344","authenticated-orcid":false,"given":"Tamaki","family":"Morita","sequence":"additional","affiliation":[{"name":"Faculty of Aviation Management, J. F. Oberlin University, 2-31-1 Ochiai, Tokyo 206-0033, Japan"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2023,6,27]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.foodqual.2019.04.003","article-title":"Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour","volume":"77","author":"Kushwah","year":"2009","journal-title":"Food Qual. Pref."},{"key":"ref_2","doi-asserted-by":"crossref","first-page":"143","DOI":"10.1007\/s10460-014-9539-x","article-title":"The alternative food movement in Japan: Challenges, limits, and resilience of the teikei system","volume":"32","author":"Kondoh","year":"2015","journal-title":"Agric. Hum. 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