{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,24]],"date-time":"2026-08-24T15:52:00Z","timestamp":1787586720121,"version":"build-2736575974"},"reference-count":79,"publisher":"MDPI AG","issue":"24","license":[{"start":{"date-parts":[[2024,12,22]],"date-time":"2024-12-22T00:00:00Z","timestamp":1734825600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"CAPES\u2014Coordena\u00e7\u00e3o de Aperfei\u00e7oamento de Pessoal de N\u00edvel Superior","award":["310450\/2021-7"],"award-info":[{"award-number":["310450\/2021-7"]}]},{"name":"CNPq\u2014Conselho Nacional de Desenvolvimento Cient\u00edfico e Tecnol\u00f3gico","award":["310450\/2021-7"],"award-info":[{"award-number":["310450\/2021-7"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Foods"],"abstract":"<jats:p>The growing consumer interest in functional foods and healthy eating can unfortunately lead to the spread of misinformation and the belief in food-related myths. This study analyzed Brazilian consumers\u2019 perceptions and beliefs about facts and myths regarding functional foods, focusing on attitudes, reference groups, and sociocultural factors affecting their perception. A theoretical model was developed, incorporating constructs such as attitudes (reward, trust, necessity, safety), beliefs, and reference groups. Data from 600 participants in the Southeast (n = 300) and Northeast (n = 300) of Brazil were collected through online questionnaires, with responses measured on a five-point Likert scale. Myths (widely held ideas lacking scientific basis) and \u2018facts\u2019 (evidence-based information) regarding functional food were selected via literature review and validated by nutrition experts. Structural equation modeling revealed that perceived necessity and reward were positively associated with myths, while safety perception was negatively associated with myths. Reference groups and beliefs were positively associated with facts. Cluster analysis identified two consumer profiles: (1) safety-conscious individuals, who prioritize food safety, and (2) engaged critics, influenced by reference groups and actively seeking information. These findings highlight the importance of culturally tailored communication strategies for countering myths and promoting functional foods in Brazil. Regulatory bodies in Brazil must enhance oversight of health claims to build consumer trust and encourage informed choices, fostering mindful consumption habits.<\/jats:p>","DOI":"10.3390\/foods13244161","type":"journal-article","created":{"date-parts":[[2024,12,23]],"date-time":"2024-12-23T09:13:38Z","timestamp":1734945218000},"page":"4161","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":7,"title":["Beyond the Myths: Brazilian Consumer Perceptions of Functional Food"],"prefix":"10.3390","volume":"13","author":[{"given":"Luis Gustavo Saboia","family":"Ponte","sequence":"first","affiliation":[{"name":"Laborat\u00f3rio Multidisciplinar em Alimentos e Sa\u00fade, Faculdade de Ci\u00eancias Aplicadas, Universidade Estadual de Campinas (UNICAMP), Limeira 13484-350, SP, Brazil"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0007-6189-983X","authenticated-orcid":false,"given":"Suliene Fran\u00e7a","family":"Ribeiro","sequence":"additional","affiliation":[{"name":"Laborat\u00f3rio Multidisciplinar em Alimentos e Sa\u00fade, Faculdade de Ci\u00eancias Aplicadas, Universidade Estadual de Campinas (UNICAMP), Limeira 13484-350, SP, Brazil"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1548-1367","authenticated-orcid":false,"given":"Adriane Elisabete Costa","family":"Antunes","sequence":"additional","affiliation":[{"name":"Laborat\u00f3rio de L\u00e1cteos, Prebi\u00f3ticos e Probi\u00f3ticos, Faculdade de Ci\u00eancias Aplicadas, Universidade Estadual de Campinas (UNICAMP), Limeira 13484-350, SP, Brazil"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Rosangela Maria Neves","family":"Bezerra","sequence":"additional","affiliation":[{"name":"Laborat\u00f3rio Multidisciplinar em Alimentos e Sa\u00fade, Faculdade de Ci\u00eancias Aplicadas, Universidade Estadual de Campinas (UNICAMP), Limeira 13484-350, SP, Brazil"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5928-9265","authenticated-orcid":false,"given":"Diogo Thimoteo","family":"da Cunha","sequence":"additional","affiliation":[{"name":"Laborat\u00f3rio Multidisciplinar em Alimentos e Sa\u00fade, Faculdade de Ci\u00eancias Aplicadas, Universidade Estadual de Campinas (UNICAMP), Limeira 13484-350, SP, Brazil"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1968","published-online":{"date-parts":[[2024,12,22]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"209","DOI":"10.31989\/ffhd.v5i6.183","article-title":"A new definition of functional food by FFC: What makes a new definition unique?","volume":"5","author":"Martirosyan","year":"2015","journal-title":"Funct. 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