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This study evaluated high-power ultrasound (HPU; 25% amplitude, 50% pulse, 2.5\u20137.5 min) combined with pulsed electric field (PEF; 30 kV cm\u22121, 100 Hz, 1.5\u20134.5 min), applied in the HPU \u2192 PEF sequence, as a hurdle strategy for strawberry juice stored for 7 days at 4 \u00b0C. The aim was to assess effects on anthocyanin content, color, and physicochemical properties (conductivity, browning index, dissolved oxygen, HMF) and to identify optimal processing conditions using a chemometric approach. Storage significantly affected all parameters (p \u2264 0.01), increasing conductivity, browning index, and total color difference while reducing anthocyanin, oxygen, and HMF levels. Among HPU\u2013PEF combinations, the mildest treatment (HPU 2.5 min + PEF) preserved the highest anthocyanin content (19.48 \u00b1 0.05 mg 100 mL\u22121), lowest conductivity, browning index, and HMF, while more intensive treatments caused progressive degradation. Optimization identified HPU 2.5 min + PEF 1.5 min (no storage) as maximizing anthocyanin retention (20.07 mg 100 mL\u22121), while minimal HMF (4.29 mg L\u22121) required HPU 3.5 min + PEF 1.5 min. Short-duration HPU\u2013PEF combinations thus provide an effective mild-intensity hurdle strategy for maintaining fresh-like strawberry juice quality.<\/jats:p>","DOI":"10.3390\/foods15193519","type":"journal-article","created":{"date-parts":[[2026,10,1]],"date-time":"2026-10-01T10:25:44Z","timestamp":1790850344000},"page":"3519","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Processing of Strawberry Juice Using High-Power Ultra-Sound (HPU) and Pulsed Electric Field (PEF): Synergistic Effects on Quality, Color and Anthocyanins Revealed by Chemometrics"],"prefix":"10.3390","volume":"15","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3014-1675","authenticated-orcid":false,"given":"Anica","family":"Bebek Markovinovi\u0107","sequence":"first","affiliation":[{"name":"Faculty of Food Technology and Biotechnology, University of Zagreb, Pierottijeva 6, 10000 Zagreb, Croatia"}],"role":[{"vocabulary":"crossref","role":"author"},{"role":"validation","vocabulary":"credit"},{"role":"formal-analysis","vocabulary":"credit"},{"role":"investigation","vocabulary":"credit"},{"role":"writing-original-draft","vocabulary":"credit"},{"role":"visualization","vocabulary":"credit"}]},{"given":"Vi\u0161nja","family":"Stuli\u0107","sequence":"additional","affiliation":[{"name":"Faculty of Food Technology and Biotechnology, University of Zagreb, Pierottijeva 6, 10000 Zagreb, Croatia"}],"role":[{"vocabulary":"crossref","role":"author"},{"role":"methodology","vocabulary":"credit"},{"role":"formal-analysis","vocabulary":"credit"},{"role":"investigation","vocabulary":"credit"},{"role":"writing-review-editing","vocabulary":"credit"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0342-6114","authenticated-orcid":false,"given":"Predrag","family":"Putnik","sequence":"additional","affiliation":[{"name":"Department of Food Technology, University North, Trg Dr. \u017darka Dolinara 1, 48000 Koprivnica, Croatia"}],"role":[{"vocabulary":"crossref","role":"author"},{"role":"conceptualization","vocabulary":"credit"},{"role":"software","vocabulary":"credit"},{"role":"data-curation","vocabulary":"credit"},{"role":"writing-original-draft","vocabulary":"credit"},{"role":"visualization","vocabulary":"credit"}]},{"given":"Tibor","family":"Jan\u010di","sequence":"additional","affiliation":[{"name":"Faculty of Food Technology and Biotechnology, University of Zagreb, Pierottijeva 6, 10000 Zagreb, Croatia"}],"role":[{"vocabulary":"crossref","role":"author"},{"role":"methodology","vocabulary":"credit"},{"role":"formal-analysis","vocabulary":"credit"},{"role":"investigation","vocabulary":"credit"},{"role":"writing-review-editing","vocabulary":"credit"},{"role":"visualization","vocabulary":"credit"}]},{"given":"Zoran","family":"Herceg","sequence":"additional","affiliation":[{"name":"Faculty of Food Technology and Biotechnology, University of Zagreb, Pierottijeva 6, 10000 Zagreb, Croatia"}],"role":[{"vocabulary":"crossref","role":"author"},{"role":"validation","vocabulary":"credit"},{"role":"resources","vocabulary":"credit"},{"role":"writing-review-editing","vocabulary":"credit"},{"role":"project-administration","vocabulary":"credit"}]},{"given":"Amin","family":"Mousavi Khaneghah","sequence":"additional","affiliation":[{"name":"Faculty of Biotechnologies (BioTech), ITMO University, 9 Lomonosova Street, 191002 Saint Petersburg, Russia"},{"name":"Halal Research Center of IRI, Iran Food and Drug Administration, Ministry of Health and Medical Education, Tehran 1415845371, Iran"}],"role":[{"vocabulary":"crossref","role":"author"},{"role":"conceptualization","vocabulary":"credit"},{"role":"software","vocabulary":"credit"},{"role":"writing-review-editing","vocabulary":"credit"},{"role":"funding-acquisition","vocabulary":"credit"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3551-7478","authenticated-orcid":false,"given":"Branimir","family":"Pavli\u0107","sequence":"additional","affiliation":[{"name":"Faculty of Technology, University of Novi Sad, Bul. Cara Lazara 1, 21000 Novi Sad, Serbia"}],"role":[{"vocabulary":"crossref","role":"author"},{"role":"visualization","vocabulary":"credit"},{"role":"software","vocabulary":"credit"},{"role":"validation","vocabulary":"credit"},{"role":"writing-review-editing","vocabulary":"credit"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6829-6472","authenticated-orcid":false,"given":"Danijela","family":"Bursa\u0107 Kova\u010devi\u0107","sequence":"additional","affiliation":[{"name":"Faculty of Food Technology and Biotechnology, University of Zagreb, Pierottijeva 6, 10000 Zagreb, Croatia"}],"role":[{"vocabulary":"crossref","role":"author"},{"role":"conceptualization","vocabulary":"credit"},{"role":"resources","vocabulary":"credit"},{"role":"methodology","vocabulary":"credit"},{"role":"writing-original-draft","vocabulary":"credit"},{"role":"supervision","vocabulary":"credit"},{"role":"project-administration","vocabulary":"credit"}]}],"member":"1968","published-online":{"date-parts":[[2026,10,1]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","unstructured":"Lohita, B., and Srijaya, M. 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