{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,8]],"date-time":"2026-01-08T21:38:36Z","timestamp":1767908316762,"version":"3.49.0"},"reference-count":15,"publisher":"MDPI AG","issue":"24","license":[{"start":{"date-parts":[[2020,12,21]],"date-time":"2020-12-21T00:00:00Z","timestamp":1608508800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IJERPH"],"abstract":"<jats:p>As a crucial element of China\u2019s political and cultural life, \u201cbanners\u201d, or bi\u0101oy\u01d4, have been around for decades, in support of national-level policies such as family planning and the governing mottos of Presidents. The banners that have emerged during the Covid-19 pandemic which was also the subject of a national-level driven policy, have been involved in a nation-wide public debate over the language styles of banners used to urge people to stay indoors. Based on the analysis of the early COVID-19 banners and the related online comments, this article analyzes the language style patterns of the banners and the mode of banner circulation. The study found that the manner in which the banners are circulated goes beyond a unidirectional path of on-site instant communication. This process is facilitated by social networks and mass media, which, during circulation, twice created a banner upgrade. The upgrades created decontextualization and function extension of the banners, whereas audience feedback triggered an adaptive adjustment of the language style of the banners. This article suggests that the study of the use and spread of banners, especially the early COVID-19 banners, sheds light on the study of mass communication and discourse style, and also how measures to contain pandemics such as COVID-19 can be communicated.<\/jats:p>","DOI":"10.3390\/ijerph17249595","type":"journal-article","created":{"date-parts":[[2020,12,21]],"date-time":"2020-12-21T20:42:01Z","timestamp":1608583321000},"page":"9595","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":9,"title":["If the Coronavirus Doesn\u2019t Scare You, the Banners Will\u2014A Case Study of Early COVID-19 Banners"],"prefix":"10.3390","volume":"17","author":[{"given":"Hongjie","family":"Dong","sequence":"first","affiliation":[{"name":"School of Liberal Arts, Xi\u2019an University, Xi\u2019an 710065, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Minli","family":"Zhou","sequence":"additional","affiliation":[{"name":"Department of Liberal Arts, Guangdong University of Education, Guangzhou 510303, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Dewei","family":"Che","sequence":"additional","affiliation":[{"name":"Faculty of Philological and Cultural Studies, University of Vienna, Vienna 1090, Austria"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Adams","family":"Bodomo","sequence":"additional","affiliation":[{"name":"Faculty of Philological and Cultural Studies, University of Vienna, Vienna 1090, Austria"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2020,12,21]]},"reference":[{"key":"ref_1","first-page":"32","article-title":"The change of slogans reflects the change of government ideas","volume":"10","author":"You","year":"2007","journal-title":"Decis. 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Vis., 57\u201359."}],"container-title":["International Journal of Environmental Research and Public Health"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.mdpi.com\/1660-4601\/17\/24\/9595\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,11]],"date-time":"2025-10-11T10:48:09Z","timestamp":1760179689000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.mdpi.com\/1660-4601\/17\/24\/9595"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,12,21]]},"references-count":15,"journal-issue":{"issue":"24","published-online":{"date-parts":[[2020,12]]}},"alternative-id":["ijerph17249595"],"URL":"https:\/\/doi.org\/10.3390\/ijerph17249595","relation":{},"ISSN":["1660-4601"],"issn-type":[{"value":"1660-4601","type":"electronic"}],"subject":[],"published":{"date-parts":[[2020,12,21]]}}}