{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,20]],"date-time":"2026-08-20T14:59:27Z","timestamp":1787237967726,"version":"build-2736575974"},"reference-count":30,"publisher":"MDPI AG","issue":"15","license":[{"start":{"date-parts":[[2021,7,22]],"date-time":"2021-07-22T00:00:00Z","timestamp":1626912000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100003359","name":"Generalitat Valenciana","doi-asserted-by":"publisher","award":["GV\/2020\/073"],"award-info":[{"award-number":["GV\/2020\/073"]}],"id":[{"id":"10.13039\/501100003359","id-type":"DOI","asserted-by":"publisher"}]},{"name":"Ministerio de Educaci\u00f3n y Formaci\u00f3n Profesional. Gobierno de Espa\u00f1a","award":["FPU19\/06330"],"award-info":[{"award-number":["FPU19\/06330"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IJERPH"],"abstract":"<jats:p>(1) Every day, people with functional diversity face different kinds of difficulties that pose a barrier to their social inclusion. These difficulties often go unnoticed by most citizens. Social networks are a powerful tool to sensitize the population. With this objective, different organizations such as associations, federations, foundations, and other institutions have promoted campaigns through the celebration of world days for different types of functional diversity. This research aims to monitor and analyze the impact of these social campaigns in Spain, including Asperger\u2019s syndrome, rare diseases, Down syndrome, autism, hearing and visual impairment, cerebral palsy, dyslexia, ADHD, spina bifida, disability, and dyscalculia world days, between 2015 and 2020. (2) The impact of each campaign on the press, Google, and Twitter has been analyzed using: MyNews, Google Trends, and Trendinalia. (3) The results suggest a close relationship between the impact on the number of pieces of news generated in the press, the searches on Google, and the hashtags in high positions on Twitter. (4) The campaigns with the greatest levels of success are those whose diagnoses involve greater difficulties in adaptive behavior. These results can provide some practical implications for future campaigns.<\/jats:p>","DOI":"10.3390\/ijerph18157789","type":"journal-article","created":{"date-parts":[[2021,7,22]],"date-time":"2021-07-22T22:35:31Z","timestamp":1626993331000},"page":"7789","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":6,"title":["Today Is My Day: Analysis of the Awareness Campaigns\u2019 Impact on Functional Diversity in the Press, on Google, and on Twitter"],"prefix":"10.3390","volume":"18","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0452-3293","authenticated-orcid":false,"given":"Irene","family":"G\u00f3mez-Mar\u00ed","sequence":"first","affiliation":[{"name":"Department of Education and School Management, Faculty of Teacher Training, University of Valencia, 46022 Valencia, Spain"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6919-6150","authenticated-orcid":false,"given":"Pilar","family":"Sanz-Cervera","sequence":"additional","affiliation":[{"name":"Department of Education and School Management, Faculty of Teacher Training, University of Valencia, 46022 Valencia, Spain"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4458-5763","authenticated-orcid":false,"given":"Ra\u00fal","family":"T\u00e1rraga-M\u00ednguez","sequence":"additional","affiliation":[{"name":"Department of Education and School Management, Faculty of Teacher Training, University of Valencia, 46022 Valencia, Spain"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1968","published-online":{"date-parts":[[2021,7,22]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"61","DOI":"10.1186\/s13054-018-1981-5","article-title":"Global impact of World Sepsis Day on digital awareness of sepsis: An evaluation using Google Trends","volume":"22","author":"Savelkoel","year":"2018","journal-title":"Crit. 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