{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,24]],"date-time":"2026-03-24T05:07:23Z","timestamp":1774328843442,"version":"3.50.1"},"reference-count":33,"publisher":"MDPI AG","issue":"23","license":[{"start":{"date-parts":[[2022,11,29]],"date-time":"2022-11-29T00:00:00Z","timestamp":1669680000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Ministry of Health Brazil","award":["54\/2017"],"award-info":[{"award-number":["54\/2017"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IJERPH"],"abstract":"<jats:p>Syphilis is increasingly prevalent around the world as a result of complex factors. In Brazil, the government declared a syphilis epidemic in 2016 and then set a strategic agenda to respond to this serious public health problem. In a joint effort, Brazil\u2019s Federal Court of Accounts (TCU) recommended that novel and diversified health communication strategies should be developed, which the \u201cSyphilis No\u201d project (SNP) later conducted through nationwide mass communication campaigns. We performed exploratory data analysis to identify and understand the results of three health communication campaigns by considering syphilis data trends in Brazil. The SNP, by using traditional and innovative means of communication, focused on multiple target audiences to encourage behavior changes through awareness and syphilis knowledge acquisition via the internet. In addition, the SNP disseminated information on syphilis testing, prevention, and treatment through social media and multiple media outlets. We observed that the period of the health campaigns corresponded to the period when the syphilis testing uptake increased and the number of reported cases dropped. Thus, our findings indicate that public health responses could substantially benefit from the use of health communication campaigns as a tool for health promotion, education, and transformation.<\/jats:p>","DOI":"10.3390\/ijerph192315884","type":"journal-article","created":{"date-parts":[[2022,11,30]],"date-time":"2022-11-30T02:21:57Z","timestamp":1669774917000},"page":"15884","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":7,"title":["Analysis of the Impact of Communication Campaigns under the Project \u201cSyphilis No\u201d: A National Tool for Inducing and Promoting Health"],"prefix":"10.3390","volume":"19","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4463-4967","authenticated-orcid":false,"given":"Jordana Crislayne de Lima","family":"Paiva","sequence":"first","affiliation":[{"name":"Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5927-3957","authenticated-orcid":false,"given":"Sara","family":"Dias-Trindade","sequence":"additional","affiliation":[{"name":"Centre for Interdisciplinary Studies (CEIS20), University of Porto, 4099-002 Porto, Portugal"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6477-5196","authenticated-orcid":false,"given":"Mario Orestes Aguirre","family":"Gonzalez","sequence":"additional","affiliation":[{"name":"Postgraduate Program in Production Engineering, Federal University of Rio Grande do Norte, Natal 59078-970, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5037-1545","authenticated-orcid":false,"given":"Daniele Montenegro da Silva","family":"Barros","sequence":"additional","affiliation":[{"name":"Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6642-3482","authenticated-orcid":false,"given":"Pablo Holanda","family":"Cardoso","sequence":"additional","affiliation":[{"name":"Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7381-7538","authenticated-orcid":false,"given":"Pedro Henrique Castro","family":"Bezerra","sequence":"additional","affiliation":[{"name":"Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8276-4124","authenticated-orcid":false,"given":"Thaisa Gois Farias de Moura Santos","family":"Lima","sequence":"additional","affiliation":[{"name":"Federal Senate of Brazil, Brasilia 70160-900, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0876-377X","authenticated-orcid":false,"given":"Juciano de Sousa","family":"Lacerda","sequence":"additional","affiliation":[{"name":"Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil"},{"name":"Postgraduate Program in Media Studies, Federal University of Rio Grande do Norte, Natal 59078-970, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2226-7297","authenticated-orcid":false,"given":"Lilian Carla","family":"Muneiro","sequence":"additional","affiliation":[{"name":"Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8399-8619","authenticated-orcid":false,"given":"Aliete","family":"Cunha-Oliveira","sequence":"additional","affiliation":[{"name":"Health Sciences Research Unit: Nursing (UICISA:E), Nursing School of Coimbra (ESEnfC), CEIS20-UC, 3000-457 Coimbra, Portugal"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3432-9261","authenticated-orcid":false,"given":"Ana Paula","family":"Camarneiro","sequence":"additional","affiliation":[{"name":"Health Sciences Research Unit: Nursing (UICISA:E), Nursing School of Coimbra (ESEnfC), 3000-076 Coimbra, Portugal"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5696-4114","authenticated-orcid":false,"given":"Ingridy Marina Pierre","family":"Barbalho","sequence":"additional","affiliation":[{"name":"Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9216-8593","authenticated-orcid":false,"given":"Ricardo Alexsandro de Medeiros","family":"Valentim","sequence":"additional","affiliation":[{"name":"Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2022,11,29]]},"reference":[{"key":"ref_1","first-page":"e203205","article-title":"The influence of the No Syphilis Project on congenital syphilis admissions between 2018 and 2019","volume":"32","year":"2020","journal-title":"DST J. 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