{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,13]],"date-time":"2026-10-13T12:56:04Z","timestamp":1791896164332,"version":"4.3.4"},"reference-count":82,"publisher":"MDPI AG","issue":"18","license":[{"start":{"date-parts":[[2022,9,6]],"date-time":"2022-09-06T00:00:00Z","timestamp":1662422400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Nutrients"],"abstract":"<jats:p>In light of the fact that increasing consumer emphasis is being placed on the concepts of safety, health, and environmental protection, and that consumer groups are now attentive to the issues of \u201cgreenism\u201d and sustainable development, the certification label has become an important tool. This study explores individual needs from the perspective of food \u201cclean label\u201d certification, highlighting that the importance of general food certification to consumers is different from the previous literature that only focused on the impact of organic labeling, nutrition labeling, and food safety certification on consumer behavior. In this study, the consumer purchase intention for the use of the \u201cclean label\u201d and its influencing factors are discussed, using product knowledge and involvement as the independent variables. The target is the consumer who has experience with \u201cclean label\u201d products. This study employs snowball sampling. A formal questionnaire was sent to 292 participants. After eliminating the invalid samples, we retained 265 valid questionnaires for the analysis (a valid response rate of 90.75%). Structural equation modeling (SEM) was applied to test the research hypotheses. The results indicated that: (1) consumers\u2019 involvement with \u201cclean label products significantly influences their purchase intention; and (2) consumers\u2019 product knowledge of \u201cclean label\u201d products significantly influences their purchase intention and involvement. Based on these results, enhancing consumers\u2019 knowledge of food security is suggested. Furthermore, the findings provide crucial insights for marketing channels, suggesting that the food industry can target consumer confidence over certification labeling and \u201cclean label\u201d products as keys to purchase intention, and to attract business by developing practical marketing strategies.<\/jats:p>","DOI":"10.3390\/nu14183684","type":"journal-article","created":{"date-parts":[[2022,9,7]],"date-time":"2022-09-07T01:51:57Z","timestamp":1662515517000},"page":"3684","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":54,"title":["Understanding Consumers\u2019 Intentions to Purchase Clean Label Products: Evidence from Taiwan"],"prefix":"10.3390","volume":"14","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0745-8404","authenticated-orcid":false,"given":"Min-Yen","family":"Chang","sequence":"first","affiliation":[{"name":"Department of Accounting, Jiaxing University, Jiaxing 314001, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5201-2615","authenticated-orcid":false,"given":"Han-Shen","family":"Chen","sequence":"additional","affiliation":[{"name":"Department of Health Industry Technology Management, Chung Shan Medical University, Taichung 40201, Taiwan"},{"name":"Department of Medical Management, Chung Shan Medical University Hospital, Taichung 40201, Taiwan"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1968","published-online":{"date-parts":[[2022,9,6]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"56","DOI":"10.1016\/j.tifs.2010.12.007","article-title":"Consumer response to food scandals and scares","volume":"22","year":"2011","journal-title":"Trends Food Sci. 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