{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,2]],"date-time":"2026-06-02T04:54:33Z","timestamp":1780376073565,"version":"3.54.1"},"reference-count":57,"publisher":"MDPI AG","issue":"9","license":[{"start":{"date-parts":[[2016,9,13]],"date-time":"2016-09-13T00:00:00Z","timestamp":1473724800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"USDA SNAP-Ed","award":["contract number 16-0164 and intergovernmental agreement number 145990"],"award-info":[{"award-number":["contract number 16-0164 and intergovernmental agreement number 145990"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Nutrients"],"abstract":"<jats:p>The objective of this study was to create\/test a social marketing campaign to increase fruit\/vegetable (FV) intake within Oregon Supplemental Nutrition Assistance Program (SNAP) eligible families. Focus groups (n = 2) and pre\/post campaign phone surveys (n = 2082) were conducted in intervention counties (IC) and one control county. Participants were female (86%\u2013100%) with 1\u20132 children at home. Mean FV intake\/without juice was 3.1 servings\/day; &gt;50% preferred the Internet for delivery of healthy eating information. Participants reported time\/financial burdens, low household FV variety and desirability of frozen\/canned FV, and acceptance of positive messages. A Food Hero (FH) campaign was created\/delivered daily August\u2013October 2009 to mothers through multiple channels (e.g., grocery stores, online, educators). Results showed that the IC had better FH name recall (12%) and interpretation of intended messages (60%) vs. control (3%, 23%, respectively). Compared to controls, the IC were less likely to report healthy food preparation as time consuming or a FV rich diet expensive, and it was easier to get their family to eat fruit. Results did not vary based on county\/household characteristics. The FH campaign increased FH awareness and positive FV beliefs. A longer campaign with FV assessments will increase understanding of the target audience, and allow for campaign refinement.<\/jats:p>","DOI":"10.3390\/nu8090562","type":"journal-article","created":{"date-parts":[[2016,9,13]],"date-time":"2016-09-13T10:10:00Z","timestamp":1473761400000},"page":"562","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":34,"title":["Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign\u2014Research Steps, Development and Testing"],"prefix":"10.3390","volume":"8","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6718-448X","authenticated-orcid":false,"given":"Lauren","family":"Tobey","sequence":"first","affiliation":[{"name":"Extension Family and Community Health, College of Public Health and Human Sciences, Oregon State University, 106 Ballard Hall, Corvallis, OR 97331, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Harold","family":"Koenig","sequence":"additional","affiliation":[{"name":"College of Business, Oregon State University, 474 Austin Hall, Corvallis, OR 97331, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Nicole","family":"Brown","sequence":"additional","affiliation":[{"name":"College of Business, Oregon State University, 474 Austin Hall, Corvallis, OR 97331, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Melinda","family":"Manore","sequence":"additional","affiliation":[{"name":"School of Biological and Population Health Sciences, College of Public Health and Human Sciences, Oregon State University, 103 Milam Hall, Corvallis, OR 97331, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1968","published-online":{"date-parts":[[2016,9,13]]},"reference":[{"key":"ref_1","unstructured":"Association of Arizona Food Banks Feeding America. 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