{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,17]],"date-time":"2026-04-17T02:03:14Z","timestamp":1776391394647,"version":"3.51.2"},"reference-count":81,"publisher":"MDPI AG","issue":"14","license":[{"start":{"date-parts":[[2022,7,6]],"date-time":"2022-07-06T00:00:00Z","timestamp":1657065600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"the Universit\u00e0 Politecnica delle Marche (UNIVPM), Department of Agriculture, Food and Environmental sciences","award":["D3A"],"award-info":[{"award-number":["D3A"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Sustainability"],"abstract":"<jats:p>Mountain agriculture is a very important source of ecosystem services, such as cultural heritage, traditional knowledge, and biodiversity. However, traditional farming practices in those areas, particularly dairy livestock, are in sharp decline. For this reason, it is fundamental to find a way to improve sustainability using a holistic approach as indicated by the European Green Deal and Farm to Fork strategies. The \u201cMountain product\u201d label can be a suitable tool to reach this aim. However, studies on consumers\u2019 opinions concerning mountain food products are scarce. To fill this gap, a logit model was adopted in this study to define factors that influence consumers\u2019 purchase intention toward mountain products. Additionally, the open-ended contingent valuation method was used to estimate consumer willingness to pay for milk labelled \u201cmountain product\u201d. The paper highlighted that consumers are interested in buying mountain products and that they are willing to pay a premium price for these products. However, the \u201cmountain product\u201d label is still poorly recognised and applied. Policy makers and institutions should invest more in the training of farmers, so as to improve their knowledge of this label. Furthermore, it is necessary to advertise this label to consumers to support quality local production.<\/jats:p>","DOI":"10.3390\/su14148282","type":"journal-article","created":{"date-parts":[[2022,7,6]],"date-time":"2022-07-06T21:15:52Z","timestamp":1657142152000},"page":"8282","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":10,"title":["Consumers\u2019 Purchasing Determinants Towards Mountain Food Products"],"prefix":"10.3390","volume":"14","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4437-1658","authenticated-orcid":false,"given":"Giacomo","family":"Staffolani","sequence":"first","affiliation":[{"name":"Department of Agricultural, Food and Environmental Sciences (D3A), Universit\u00e0 Politecnica delle Marche (UNIVPM), 60131 Ancona, Italy"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9840-3056","authenticated-orcid":false,"given":"Deborah","family":"Bentivoglio","sequence":"additional","affiliation":[{"name":"Department of Agricultural, Food and Environmental Sciences (D3A), Universit\u00e0 Politecnica delle Marche (UNIVPM), 60131 Ancona, Italy"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9859-901X","authenticated-orcid":false,"given":"Adele","family":"Finco","sequence":"additional","affiliation":[{"name":"Department of Agricultural, Food and Environmental Sciences (D3A), Universit\u00e0 Politecnica delle Marche (UNIVPM), 60131 Ancona, Italy"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2022,7,6]]},"reference":[{"key":"ref_1","unstructured":"Kneafsey, M., Venn, L., Schmutz, U., B\u00e1lint, B., Trenchard, L., Eyden-Wood, T., Bos, E., Sutton, G., and Blackett, M. 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