{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,30]],"date-time":"2026-04-30T06:30:58Z","timestamp":1777530658853,"version":"3.51.4"},"reference-count":87,"publisher":"MDPI AG","issue":"11","license":[{"start":{"date-parts":[[2024,11,7]],"date-time":"2024-11-07T00:00:00Z","timestamp":1730937600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"FCT\u2014Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia, IP","award":["10.54499\/UIDB\/04630\/2020"],"award-info":[{"award-number":["10.54499\/UIDB\/04630\/2020"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Administrative Sciences"],"abstract":"<jats:p>As environmental concerns continue to arise, companies are increasingly turning to green marketing strategies and promoting green purchasing decisions to meet consumer demand for sustainable products and services. Peripheral regions, often overlooked in discussions about sustainability, have a unique opportunity to position themselves as leaders in environmentally responsible practices through green marketing strategies. This can represent an opportunity to boost economic growth while protecting the environment for future generations. This paper studies the influencers of consumer purchasing decisions in a country located in the periphery of Europe. One thousand two hundred fifty-five responses were collected. A multiple linear regression analysis was conducted. It was found that the decision to purchase green products seems to be influenced by factors such as environmental awareness, the perceived quality of green products, the desire to purchase them, and the prospect of a greener future. This study\u2019s key findings indicate that price awareness acts as a mediator, amplifying the influence of environmental concerns, perceived quality, willingness to purchase, future estimations, and perceived benefits on consumers\u2019 green purchasing decisions. This underscores the importance of consumers\u2019 awareness of the pricing for green products. Understanding the factors influencing green purchasing behavior in peripheral regions of Europe is crucial for businesses and policymakers seeking to promote sustainable consumption practices. The current study offers insights for promoting more sustainable consumption practices in these regions.<\/jats:p>","DOI":"10.3390\/admsci14110293","type":"journal-article","created":{"date-parts":[[2024,11,7]],"date-time":"2024-11-07T07:47:16Z","timestamp":1730965636000},"page":"293","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":13,"title":["Green Purchase Determinants in a Peripheral Region of Europe: How Can Green Marketing Influence Consumers\u2019 Decisions? The Mediating Role of Green Awareness of Price"],"prefix":"10.3390","volume":"14","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2968-4026","authenticated-orcid":false,"given":"Jo\u00e3o M.","family":"Lopes","sequence":"first","affiliation":[{"name":"Instituto Superior Miguel Torga, 3000-132 Coimbra, Portugal"},{"name":"NECE-UBI\u2014Research Unit in Business Sciences, University of Beira Interior, 6201-001 Covilh\u00e3, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0571-5457","authenticated-orcid":false,"given":"Luis Filipe","family":"Silva","sequence":"additional","affiliation":[{"name":"Instituto Superior Miguel Torga & Instituto Superior de Contabilidade e Administra\u00e7\u00e3o, Universidade de Aveiro, 3810-193 Aveiro, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2510-2348","authenticated-orcid":false,"given":"Ilda","family":"Massano-Cardoso","sequence":"additional","affiliation":[{"name":"Instituto Superior Miguel Torga, 3000-132 Coimbra, Portugal"},{"name":"Faculty of Medicine, University of Coimbra, 3000-548 Coimbra, Portugal"},{"name":"CEISUC\u2014Faculty of Economics, University of Coimbra, 3004-512 Coimbra, Portugal"}]},{"given":"Ana","family":"Galhardo","sequence":"additional","affiliation":[{"name":"Instituto Superior Miguel Torga, 3000-132 Coimbra, Portugal"}]}],"member":"1968","published-online":{"date-parts":[[2024,11,7]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"513","DOI":"10.5267\/j.uscm.2023.9.001","article-title":"Investigating towards the sustainable green marketing environment of readymade apparel industries: A structural equation modelling approach","volume":"12","author":"Alam","year":"2024","journal-title":"Uncertain Supply Chain Management"},{"key":"ref_2","doi-asserted-by":"crossref","first-page":"221","DOI":"10.22410\/issn.1983-036X.v25i2a2018.1749","article-title":"Green Brand: A percep\u00e7\u00e3o dos jovens consumidores sobre as marcas verdes","volume":"25","author":"Alfenas","year":"2018","journal-title":"Revista Estudo & Debate"},{"key":"ref_3","doi-asserted-by":"crossref","first-page":"48","DOI":"10.1186\/s43093-021-00094-5","article-title":"Green product awareness effect on green purchase intentions of university students\u2019: An emerging market\u2019s perspective","volume":"7","year":"2021","journal-title":"Future Business Journal"},{"key":"ref_4","unstructured":"APA (2024, October 11). 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