{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,26]],"date-time":"2026-02-26T14:08:18Z","timestamp":1772114898979,"version":"3.50.1"},"reference-count":73,"publisher":"MDPI AG","issue":"12","license":[{"start":{"date-parts":[[2024,12,1]],"date-time":"2024-12-01T00:00:00Z","timestamp":1733011200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Project FAST\u2014Agenda ATT-PRR"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Administrative Sciences"],"abstract":"<jats:p>Tourism promotional videos (TPVs) are widely used by destination management organizations (DMOs) in promotional campaigns. With the aim of opening new research perspectives in the field of tourism promotion, this article proposes a model for evaluating the effectiveness of TPVs\u2014the Emovie model\u2014conceptually anchored in studies on transformational and symbolic advertising. The model describes the interrelationship of four constructs: artistic value, positive emotional impact, perceived quality of the video, and perceived quality of the destination. The model was tested in three empirical studies carried out in parallel and using the same methodological procedures for quantitative analysis, applied to three samples totaling 674 individuals. The results show that the creativity and originality of TPVs elicit positive emotional reactions, resulting in favorable attitudes towards the message and the destination. This study is particularly important because it provides DMOs with a tool for evaluating the effectiveness of their promotional videos.<\/jats:p>","DOI":"10.3390\/admsci14120323","type":"journal-article","created":{"date-parts":[[2024,12,2]],"date-time":"2024-12-02T09:00:10Z","timestamp":1733130010000},"page":"323","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":2,"title":["Assessing the Effectiveness of Tourism Promotional Videos: Creativity, Emotional Impact, Perceived Quality, and Attitude Towards the Destination"],"prefix":"10.3390","volume":"14","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5466-7420","authenticated-orcid":false,"given":"Francisco","family":"Dias","sequence":"first","affiliation":[{"name":"Tourism Department, Polytechnic Institute of Leiria, 2411-901 Leiria, Portugal"}]},{"given":"Alexandra Meira","family":"Lavaredas","sequence":"additional","affiliation":[{"name":"Tourism Department, Polytechnic Institute of Leiria, 2411-901 Leiria, Portugal"}]}],"member":"1968","published-online":{"date-parts":[[2024,12,1]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"33","DOI":"10.1108\/eb058368","article-title":"Towards a General Theory of Touristic Experiences: Modeling Experience Process in Tourism","volume":"56","author":"Aho","year":"2001","journal-title":"Tourism Review"},{"key":"ref_2","doi-asserted-by":"crossref","first-page":"57","DOI":"10.1080\/00913367.1996.10673512","article-title":"Business advertising appeals as a mirror of cultural dimensions: A study of eleven countries","volume":"25","author":"Gelb","year":"1996","journal-title":"Journal of Advertising"},{"key":"ref_3","doi-asserted-by":"crossref","first-page":"41","DOI":"10.1007\/s11301-020-00180-y","article-title":"Toward an integrated model of consumer reactance: A literature analysis","volume":"71","author":"Amarnath","year":"2021","journal-title":"Management Review Quarterly"},{"key":"ref_4","unstructured":"Amirou, Rachid (1995). 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