{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,19]],"date-time":"2026-02-19T05:33:32Z","timestamp":1771479212201,"version":"3.50.1"},"reference-count":66,"publisher":"MDPI AG","issue":"7","license":[{"start":{"date-parts":[[2025,7,17]],"date-time":"2025-07-17T00:00:00Z","timestamp":1752710400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Administrative Sciences"],"abstract":"<jats:p>The COVID-19 pandemic has significantly altered consumer habits, particularly in relation to food choices. In this context, plant-based diets have gained prominence, driven by health, environmental, and ethical considerations. This study investigates the primary motivational and inhibitory factors influencing the consumption of plant-based foods among residents of the Galicia\u2013Northern Portugal Euroregion. Utilizing the Theory of Reasoned Action, an extended model was proposed and tested through a quantitative survey. A total of 214 valid responses were collected via an online questionnaire distributed in Portuguese and Spanish. Linear regression analysis revealed that health awareness, animal welfare, and environmental concern significantly shape positive attitudes, which subsequently affect the intention to consume plant-based foods. Additionally, perceived barriers\u2014such as lack of taste and insufficient information\u2014were found to negatively influence intention. These findings contribute to the consumer behavior literature and provide strategic insights for stakeholders aiming to promote more sustainable dietary patterns in culturally connected cross-border regions.<\/jats:p>","DOI":"10.3390\/admsci15070280","type":"journal-article","created":{"date-parts":[[2025,7,17]],"date-time":"2025-07-17T10:33:47Z","timestamp":1752748427000},"page":"280","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["From Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption in a Cross-Border Context"],"prefix":"10.3390","volume":"15","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3290-8449","authenticated-orcid":false,"given":"Manuel Jos\u00e9 Serra","family":"da Fonseca","sequence":"first","affiliation":[{"name":"Business School, Polytechnic University of Viana do Castelo, 4900-347 Viana do Castelo, Portugal"},{"name":"UNIAG\u2014Applied Management Research Unit, 4900-347 Viana do Castelo, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6319-7782","authenticated-orcid":false,"given":"Helena Sofia","family":"Rodrigues","sequence":"additional","affiliation":[{"name":"Business School, Polytechnic University of Viana do Castelo, 4900-347 Viana do Castelo, Portugal"},{"name":"Adit-LAB\u2014Applied Digital Transformation Laboratory, 4900-347 Viana do Castelo, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8588-2422","authenticated-orcid":false,"given":"Bruno Barbosa","family":"Sousa","sequence":"additional","affiliation":[{"name":"UNIAG\u2014Applied Management Research Unit, 4900-347 Viana do Castelo, Portugal"},{"name":"Polytechnic University of C\u00e1vado and Ave (IPCA), 4750-810 Barcelos, Portugal"},{"name":"CiTUR\u2014Centro de Investiga\u00e7\u00e3o, Desenvolvimento e Inova\u00e7\u00e3o em Turismo, 4480-876 Viana do Castelo, Portugal"}]},{"given":"M\u00e1rio Pinto","family":"Ribeiro","sequence":"additional","affiliation":[{"name":"Business School, Polytechnic University of Viana do Castelo, 4900-347 Viana do Castelo, Portugal"}]}],"member":"1968","published-online":{"date-parts":[[2025,7,17]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","author":"Ajzen","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"key":"ref_2","unstructured":"Ajzen, I., and Fishbein, M. 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