{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,23]],"date-time":"2026-01-23T15:19:07Z","timestamp":1769181547852,"version":"3.49.0"},"reference-count":58,"publisher":"MDPI AG","issue":"5","license":[{"start":{"date-parts":[[2024,5,1]],"date-time":"2024-05-01T00:00:00Z","timestamp":1714521600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100002322","name":"CAPES-PRINT (PRINT-Programa Institucional de Internacionaliza\u00e7\u00e3o, Brazil)","doi-asserted-by":"publisher","award":["88887.802582\/2023-00"],"award-info":[{"award-number":["88887.802582\/2023-00"]}],"id":[{"id":"10.13039\/501100002322","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["EJIHPE"],"abstract":"<jats:p>This article aims to reflect on the images of childhood in videos featuring child YouTubers playing, analyzing the nature of play portrayed in them and its relationship with the child\u2019s right to play and be protected against any form of exploitation. Method: A documentary study of 100 videos shared on YouTube was conducted, subjected to categorical content analysis with an emphasis on the modes of participation of adults and children in dialogues with the platform\u2019s languages present in the videos. Results and Discussion: The boundaries between children\u2019s artistic expression and child labor exploitation are becoming increasingly challenging, with legal discussions presenting difficulties in regulation due to the home environment and predominant parental control. The analysis reveals how the videos are perceived as standardized commodities, hiding the concrete work behind an image of apparent spontaneity. Conclusion: The research highlights contractual digital risks for children, focusing on those related to commercialization. The analyzed videos reflect an instrumentalization of the child\u2019s basic right to play, associated with market interests, an aspect that takes on the contours of child labor exploitation, compromising the freedom to play spontaneously.<\/jats:p>","DOI":"10.3390\/ejihpe14050079","type":"journal-article","created":{"date-parts":[[2024,5,2]],"date-time":"2024-05-02T12:06:38Z","timestamp":1714651598000},"page":"1197-1213","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["Between Play and Exploitation: What Is the Place of the Rights of Child YouTubers?"],"prefix":"10.3390","volume":"14","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8799-1158","authenticated-orcid":false,"given":"B\u00e1rbara Morais Santiago","family":"Freitas","sequence":"first","affiliation":[{"name":"Instituto Nacional de Sa\u00fade da Mulher, da Crian\u00e7a e do Adolescente Fernandes Figueira (IFF), Funda\u00e7\u00e3o Oswaldo Cruz (Fiocruz), Rio de Janeiro 22250-020, Brazil"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7697-4803","authenticated-orcid":false,"given":"Nat\u00e1lia","family":"Fernandes","sequence":"additional","affiliation":[{"name":"Centro de Investiga\u00e7\u00e3o em Estudos da Crian\u00e7a (CIEC), Instituto de Educa\u00e7\u00e3o (IE), Universidade do Minho (Uminho), 4710-057 Braga, Portugal"}]},{"given":"Paula","family":"Gaudenzi","sequence":"additional","affiliation":[{"name":"Instituto Nacional de Sa\u00fade da Mulher, da Crian\u00e7a e do Adolescente Fernandes Figueira (IFF), Funda\u00e7\u00e3o Oswaldo Cruz (Fiocruz), Rio de Janeiro 22250-020, Brazil"}]},{"given":"B\u00e1rbara Costa","family":"Andrada","sequence":"additional","affiliation":[{"name":"N\u00facleo de Pesquisas em Pol\u00edticas P\u00fablicas de Sa\u00fade Mental (NUPPSAM), Instituto de Psiquiatria (IPUB), Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro 22290-140, Brazil"}]}],"member":"1968","published-online":{"date-parts":[[2024,5,1]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","unstructured":"Freitas, B., Gaudenzi, P., and Andrada, B. 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