{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,4]],"date-time":"2026-03-04T05:21:37Z","timestamp":1772601697402,"version":"3.50.1"},"reference-count":57,"publisher":"MDPI AG","issue":"11","license":[{"start":{"date-parts":[[2020,11,12]],"date-time":"2020-11-12T00:00:00Z","timestamp":1605139200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Competitiveness and Internationalization Operational Program (POCI), by Portugal 2020 and the European Regional Development Fund (ERDF), and by national funds through FCT - Foundation for Science and Technology","award":["POCI-01-0145-ERDF-029022"],"award-info":[{"award-number":["POCI-01-0145-ERDF-029022"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Future Internet"],"abstract":"<jats:p>The craft trade in Portugal faces challenges that compromise its productive and economic sustainability and may result in the disappearance of millenary techniques, traditions, and industrial practices of high symbolic and historical value. The growing incompatibility of these traditional activities with digital technologies, the lack of resources, and a growing age gap are among the main problems identified. This situation made worse by various restrictions pertaining to the COVID-19 pandemic points towards the possibility of extinction of this type of manual arts. The goal of this research is to demonstrate how the design process of an e-marketplace platform, throughout its different phases, may contribute to the revitalization of traditional industries. The methodologies adopted in the framework consisted in the study of UX and UI best design practices, including wireframe design, user flows, definition of personas, development of prototypes, and style guides. The results of the conducted usability tests to the prototype allowed a gradual improvement of the solution, culminating in the confirmation of its effectiveness. The study concluded that digital technology, namely a designed e-marketplace solution, could potentially bring buyers and sellers closer together, thus being a tool with high potential for the dissemination and sustainability of the craft industry.<\/jats:p>","DOI":"10.3390\/fi12110195","type":"journal-article","created":{"date-parts":[[2020,11,12]],"date-time":"2020-11-12T10:00:32Z","timestamp":1605175232000},"page":"195","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":17,"title":["E-Marketplace as a Tool for the Revitalization of Portuguese Craft Industry: The Design Process in the Development of an Online Platform"],"prefix":"10.3390","volume":"12","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5228-5453","authenticated-orcid":false,"given":"Nuno","family":"Martins","sequence":"first","affiliation":[{"name":"Campus do IPCA, Polytechnic Institute of Cavado and Ave\/ID+\/FBAUP, School of Design, Vila Frescainha, S. Martinho, 4750-810 Lugar do Ald\u00e3o, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6331-0354","authenticated-orcid":false,"given":"Daniel","family":"Brand\u00e3o","sequence":"additional","affiliation":[{"name":"Campus de Gualtar, Institute of Social Sciences, University of Minho\/CECS, 4710-057 Braga, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0119-4583","authenticated-orcid":false,"given":"Heitor","family":"Alvelos","sequence":"additional","affiliation":[{"name":"Faculty of Fine Arts, University of Porto, Av. de Rodrigues de Freitas 265, 4049-021 Porto, Portugal"}]},{"given":"Sara","family":"Silva","sequence":"additional","affiliation":[{"name":"Campus do IPCA, Polytechnic Institute of Cavado and Ave\/ID+\/FBAUP, School of Design, Vila Frescainha, S. Martinho, 4750-810 Lugar do Ald\u00e3o, Portugal"}]}],"member":"1968","published-online":{"date-parts":[[2020,11,12]]},"reference":[{"key":"ref_1","unstructured":"Farinha, L., and Raposo, D. (2020). The Viability of Heritage Craft in a Global Marketplace: Four Case Studies in Portugal, 2019. Handbook of Research on Driving Industrial Competitiveness with Innovative Design Principles, IGI Global."},{"key":"ref_2","unstructured":"Martins, N., and Brand\u00e3o, D. (2019, January 15\u201316). Hands versus fingers: Digital media as unexpected mediator of traditional craft and industry. Proceedings of the Digicom 2019\u20143rd International Conference on Design & Digital Communication, Barcelos, Portugal."},{"key":"ref_3","doi-asserted-by":"crossref","first-page":"557","DOI":"10.1016\/j.proenv.2015.07.066","article-title":"Preserving Cultural Heritage of Denpasar: Local Community Perspectives","volume":"28","author":"Prajnawrdhi","year":"2015","journal-title":"Procedia Environ. Sci."},{"key":"ref_4","unstructured":"RNA (2020, June 18). Estatuto do Artes\u00e3o e da Unidade Produtiva Artesanal, Available online: https:\/\/www.dgadr.gov.pt\/diversificacao\/of-microemp-artesanais."},{"key":"ref_5","unstructured":"Fernandes, M. (2020, May 12). Estrat\u00e9gias Para o Desenvolvimento do Artesanato Contempor\u00e2neo na Madeira (Universidade da Madeira). Available online: http:\/\/hdl.handle.net\/10400.13\/239."},{"key":"ref_6","doi-asserted-by":"crossref","first-page":"171","DOI":"10.1386\/crre_00024_2","article-title":"Crafting progress through research education and digital innovation","volume":"11","author":"Niedderer","year":"2020","journal-title":"Craft Res."},{"key":"ref_7","first-page":"483","article-title":"Craft as Leverage for Sustainable Design Transformation: A Theoretical Foundation","volume":"22","author":"Zhan","year":"2019","journal-title":"Des. J."},{"key":"ref_8","doi-asserted-by":"crossref","unstructured":"Martins, N., Silva, S., Alvelos, H., Barreto, S., Chatterjee, A., Penedos-Santiago, E., and Lima, C. (2020, January 24\u201327). Design of a digital platform for the preservation and dissemination of Portuguese handicraft products. Proceedings of the 15th Iberian Conference on Information Systems and Technologies (CISTI), Sevilla, Spain.","DOI":"10.23919\/CISTI49556.2020.9140842"},{"key":"ref_9","unstructured":"ID+ (2020, January 12). Anti-Amnesia: Design Research as an Agent for Narrative and Material Regeneration and Reinvention of Vanishing Portuguese Manufacturing Cultures and Techniques. Available online: https:\/\/endlessend.up.pt\/antiamnesia\/."},{"key":"ref_10","unstructured":"United Nations Educational, Scientific and Cultural Organization (UNESCO) (2020, March 26). Convention of the Safeguarding of the Intangible Cultural Heritage. Available online: https:\/\/heritagecrafts.org.uk\/why-heritage-crafts-are-important\/."},{"key":"ref_11","unstructured":"Yair, K. (2020, March 23). How Makers and Craft Organisations are Using Social Media Effectively. Available online: https:\/\/www.craftscouncil.org.uk\/professional-development\/research-and-information\/research-briefings."},{"key":"ref_12","unstructured":"Regio Crafts (2020, May 11). Crafts Innovaition: Caracteriza\u00e7\u00e3o do Setor do Artesanato em Portugal. Available online: https:\/\/www.cascais.pt\/sites\/default\/files\/anexos\/gerais\/new\/crafts_innovation_part_i.pdf."},{"key":"ref_13","unstructured":"Nielsen (2020, June 28). The Sustainability Imperative: New Insights on Consumer Expectations. Available online: https:\/\/www.nielsen.com\/ssa\/en\/insights\/report\/2015\/the-sustainability-imperative-2\/."},{"key":"ref_14","doi-asserted-by":"crossref","first-page":"2697","DOI":"10.1016\/j.jbusres.2015.11.005","article-title":"Ethically minded consumer behavior: Scale review, development, and validation","volume":"69","author":"Kohlbacher","year":"2016","journal-title":"J. Bus. Res."},{"key":"ref_15","first-page":"594","article-title":"The Handmade Effect: What is Special about Buying Handmade?","volume":"5","author":"Yi","year":"2016","journal-title":"Int. Rev. Manag. Bus. Res."},{"key":"ref_16","unstructured":"Rocha, L., and Mendes, A. (2015). Artes e Of\u00edcios Portugueses: Caminhos de Inova\u00e7\u00e3o, IEFP."},{"key":"ref_17","unstructured":"National Statistical System (NSS) (2020, June 26). Information and Knowledge Society\u2014Household Survey. Available online: https:\/\/www.ine.pt\/xportal\/xmain?xpid=INE&xpgid=ine_destaques&DESTAQUESdest_boui=354447559&DESTAQUESmodo=2."},{"key":"ref_18","doi-asserted-by":"crossref","unstructured":"Turban, E., Lee, J.K., King, D., Liang, T.P., and Turban, D. (2015). Electronic Commerce: A Managerial and Social Networks Perspective, Springer.","DOI":"10.1007\/978-3-319-10091-3"},{"key":"ref_19","doi-asserted-by":"crossref","first-page":"35","DOI":"10.1145\/280324.280330","article-title":"The emerging role of electronic marketplaces on the Internet","volume":"5","author":"Bakos","year":"1998","journal-title":"Commun. Acm."},{"key":"ref_20","unstructured":"Eisenmann, T.R., Parker, G.G., and Alstyne, M.W. (2020, June 07). Strategies for Two-Sided Markets. Available online: https:\/\/hbr.org\/2006\/10\/strategies-for-two-sided-markets."},{"key":"ref_21","unstructured":"Kaplan, S., and Sawhney, M. (2020, June 07). E-hubs: The New b2b Marketplaces. Available online: https:\/\/hbr.org\/2000\/05\/e-hubs-the-new-b2b-marketplaces."},{"key":"ref_22","doi-asserted-by":"crossref","first-page":"138","DOI":"10.1080\/101967899359021","article-title":"Internet-based electronic markets","volume":"9","author":"Segev","year":"1999","journal-title":"Electron. Mark."},{"key":"ref_23","doi-asserted-by":"crossref","first-page":"469","DOI":"10.1016\/j.ijinfomgt.2011.02.001","article-title":"The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust","volume":"31","author":"Hong","year":"2002","journal-title":"Int. J. Inf. Manag."},{"key":"ref_24","doi-asserted-by":"crossref","first-page":"521","DOI":"10.17270\/J.LOG.2019.351","article-title":"Marketplace as a key factor in e-commerce value networks","volume":"15","author":"Kawa","year":"2019","journal-title":"LogForum"},{"key":"ref_25","doi-asserted-by":"crossref","first-page":"763","DOI":"10.1108\/MIP-05-2014-0081","article-title":"Factors influencing consumers\u2019 attitudes and purchase intentions of e-deals","volume":"33","author":"Cheah","year":"2015","journal-title":"Mark. Intell. Plan."},{"key":"ref_26","unstructured":"Wise, R., and Morrison, D. (2020, March 28). Beyond the Exchange: The Future of B2B. Available online: https:\/\/books.google.pt\/books?id=BNSPNQAACAAJ."},{"key":"ref_27","doi-asserted-by":"crossref","first-page":"1595","DOI":"10.1111\/poms.12885","article-title":"Marketplace, reseller, or hybrid: Strategic analysis of an emerging e-commerce model","volume":"27","author":"Tian","year":"2018","journal-title":"Prod. Oper. Manag."},{"key":"ref_28","doi-asserted-by":"crossref","first-page":"431","DOI":"10.1016\/S0378-7206(01)00129-X","article-title":"Effect of store design on consumer purchases: An empirical study of on-line bookstores","volume":"39","author":"Liang","year":"2002","journal-title":"Inf. Manag."},{"key":"ref_29","doi-asserted-by":"crossref","first-page":"286","DOI":"10.1016\/S0263-2373(02)00045-2","article-title":"E-Marketplaces: Crafting A Winning Strategy","volume":"20","author":"Brunn","year":"2002","journal-title":"Eur. Manag. J."},{"key":"ref_30","doi-asserted-by":"crossref","unstructured":"Roth, R. (2017). User interface and user experience (UI\/UX) design. Geogr. Inf. Sci. Technol. Body Knowl., 2.","DOI":"10.22224\/gistbok\/2017.2.5"},{"key":"ref_31","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1145\/301153.301168","article-title":"Affordance, conventions, and design","volume":"6","author":"Norman","year":"1999","journal-title":"Interactions"},{"key":"ref_32","unstructured":"International Organization for Standardization (2018). Ergonomics of Human-system Interaction\u2014Part. 11: Usability: Definitions and Concepts, International Organization for Standardization. ISO\/DIS Standard no. 9241.11."},{"key":"ref_33","unstructured":"Cooper, A., Reimann, R., Cronin, D., and Cooper, A. (2007). About Face 3: The Essentials of Interaction Design, Wiley. [3rd ed.]."},{"key":"ref_34","unstructured":"Nielsen, J. (2020, March 02). Usability 101: Introduction. Nielsen Norman Group, Available online: https:\/\/www.nngroup.com\/articles\/usability-101-introduction-to-usability\/."},{"key":"ref_35","doi-asserted-by":"crossref","unstructured":"Winter, S., Wagner, S., and Deissenboeck, F. (2008). A Comprehensive Model of Usability BT\u2014Engineering Interactive Systems, Springer.","DOI":"10.1007\/978-3-540-92698-6_7"},{"key":"ref_36","doi-asserted-by":"crossref","first-page":"269","DOI":"10.1016\/j.ijhcs.2003.09.002","article-title":"Assessing dimensions of perceived visual aesthetics of web sites","volume":"60","author":"Lavie","year":"2004","journal-title":"Int. J. Hum. Comput. Stud."},{"key":"ref_37","doi-asserted-by":"crossref","first-page":"156","DOI":"10.1108\/13555850810864533","article-title":"Personal values as underlying motives of shopping online","volume":"20","year":"2008","journal-title":"Asia Pac. J. Mark. Logist."},{"key":"ref_38","doi-asserted-by":"crossref","first-page":"500","DOI":"10.1108\/08876040410561839","article-title":"Consumers\u2019 perceptions of e-shopping characteristics: An expectancy-value approach","volume":"18","author":"Lim","year":"2004","journal-title":"J. Serv. Mark."},{"key":"ref_39","doi-asserted-by":"crossref","unstructured":"Jennings, M. (2000, January 6\u20138). Theory and Models for Creating Engaging and Immersive Ecommerce Websites. Proceedings of the 2000 ACM SIGCPR Conference on Computer Personnel Research (SIGCPR \u201800), Chicago, IL, USA.","DOI":"10.1145\/333334.333358"},{"key":"ref_40","doi-asserted-by":"crossref","unstructured":"Norman, D.A., and Draper, S.W. (1986). User Centered System Design: New Perspectives on Human-Computer Interaction, Lawrence Erlbaum Associates.","DOI":"10.1201\/b15703"},{"key":"ref_41","unstructured":"International Organization for Standardization (1999). Human-Centred Design Processes for Interactive Systems, International Organization for Standardization. ISO\/DIS Standard no. 13407."},{"key":"ref_42","unstructured":"Brown, T. (2020, March 09). Design Thinking. Available online: https:\/\/hbr.org\/2008\/06\/design-thinking."},{"key":"ref_43","unstructured":"Brown, T. (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Harper Business."},{"key":"ref_44","doi-asserted-by":"crossref","unstructured":"Schrepp, M., Hinderks, A., and Thomaschewski, J. (2014, January 22\u201327). Applying the User Experience Questionnaire (UEQ) in Different Evaluation Scenarios. Proceedings of the DUXU 2014: Design, User Experience, and Usability. Theories, Methods, and Tools for Designing the User Experience, Heraklion, Greece.","DOI":"10.1007\/978-3-319-07668-3_37"},{"key":"ref_45","first-page":"40","article-title":"Construction of a Benchmark for the User Experience Questionnaire (UEQ)","volume":"4","author":"Schrepp","year":"2017","journal-title":"Int. J. Interact. Multimed. Artif. Intell."},{"key":"ref_46","unstructured":"Cooper, A. (2020, January 09). Goal-Directed Design. Available online: http:\/\/www.cooper.com\/articles\/art_goal_directed_design.htm."},{"key":"ref_47","doi-asserted-by":"crossref","first-page":"1472","DOI":"10.1177\/1541931213601853","article-title":"Examination of the Use of Nielsen\u2019s 10 Usability Heuristics & Outlooks for the Future","volume":"61","author":"Whitmer","year":"2017","journal-title":"Proc. Hum. Factors Ergon. Soc. Annu. Meet."},{"key":"ref_48","doi-asserted-by":"crossref","unstructured":"Ferris, K., and Zhang, S. (2016, January 5\u20138). A Framework for Selecting and Optimizing Color Scheme in Web Design. Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS 2016), Koloa, HI, USA.","DOI":"10.1109\/HICSS.2016.73"},{"key":"ref_49","unstructured":"Babich, N., and White, A.K. (2019, December 08). Building better UI Designs with layout grids, Smashing Magazine, Available online: https:\/\/www.smashingmagazine.com\/2017\/12\/building-better-ui-designs-layout-grids."},{"key":"ref_50","unstructured":"Frost, B. (2020, January 13). Atomic Design. Available online: https:\/\/shop.bradfrost.com."},{"key":"ref_51","unstructured":"Krug, S. (2000). Don\u2019t Make Me Think! A Common-Sense Approach to Web Usability, New Riders Press."},{"key":"ref_52","doi-asserted-by":"crossref","first-page":"661","DOI":"10.1177\/154193120204600513","article-title":"High-Fidelity or Low-Fidelity, Paper or Computer? Choosing Attributes when Testing Web Prototypes","volume":"46","author":"Walker","year":"2002","journal-title":"Proc. Hum. Factors Ergon. Soc. Annu. Meet."},{"key":"ref_53","doi-asserted-by":"crossref","unstructured":"Fu, L., Salvendy, G., and Turley, L. (2002). Effectiveness of user testing and heuristic evaluation as a function of performance classification. Behav. Inf. Technol., 21.","DOI":"10.1080\/02699050110113688"},{"key":"ref_54","unstructured":"Web Content Accessibility Guidelines 2.0 (2020, January 18). G18: Ensuring That a Contrast Ratio of At Least 4.5:1 Exists between Text (and Images of Text) and Background behind the Text. Available online: https:\/\/www.w3.org\/TR\/WCAG20-TECHS\/G18.html."},{"key":"ref_55","unstructured":"Sousa, F., and Martins, N. (2020). Learning Experience Design. The Advances in Design and Digital Communication: Proceedings of the 4th International Conference on Design and Digital Communication, Digicom 2020, Barcelos, Portugal, 5\u20137 November 2020, Springer."},{"key":"ref_56","doi-asserted-by":"crossref","unstructured":"Luca, M. (2016). Designing Online Marketplaces: Trust and Reputation Mechanisms, NBER.","DOI":"10.3386\/w22616"},{"key":"ref_57","first-page":"197","article-title":"Hands Versus Fingers: Leveraging Digital Technology Towards Sustaining Traditional Crafts and Industrial Practices","volume":"Volume 8","author":"Martins","year":"2020","journal-title":"Perspectives on Design and Digital Communication: Research, Innovations and Best Practices"}],"container-title":["Future Internet"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.mdpi.com\/1999-5903\/12\/11\/195\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,11]],"date-time":"2025-10-11T10:32:19Z","timestamp":1760178739000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.mdpi.com\/1999-5903\/12\/11\/195"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,11,12]]},"references-count":57,"journal-issue":{"issue":"11","published-online":{"date-parts":[[2020,11]]}},"alternative-id":["fi12110195"],"URL":"https:\/\/doi.org\/10.3390\/fi12110195","relation":{},"ISSN":["1999-5903"],"issn-type":[{"value":"1999-5903","type":"electronic"}],"subject":[],"published":{"date-parts":[[2020,11,12]]}}}