{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,21]],"date-time":"2026-01-21T03:49:10Z","timestamp":1768967350854,"version":"3.49.0"},"reference-count":39,"publisher":"MDPI AG","issue":"9","license":[{"start":{"date-parts":[[2021,8,24]],"date-time":"2021-08-24T00:00:00Z","timestamp":1629763200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100001871","name":"Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia","doi-asserted-by":"publisher","award":["FCT\/MCTES project UIDB\/50008\/2020"],"award-info":[{"award-number":["FCT\/MCTES project UIDB\/50008\/2020"]}],"id":[{"id":"10.13039\/501100001871","id-type":"DOI","asserted-by":"publisher"}]},{"name":"Compete 2020, Lisboa 2020, Portugal 2020, European Union (through FEDER)","award":["POCI-01-0247-FEDER-024524_LISBOA-01-0247-FEDER-02 \u201cMobFood\u201d project"],"award-info":[{"award-number":["POCI-01-0247-FEDER-024524_LISBOA-01-0247-FEDER-02 \u201cMobFood\u201d project"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Foods"],"abstract":"<jats:p>There is an increasing interest, in consumer behaviour research related to food and beverage, in taking a step further from the traditional self-report questionnaires and organoleptic properties assessment. With the growing availability of psychophysiological data acquisition devices, and advancements in the study of the underlying signal sources seeking affective state assessment, the use of psychophysiological data analysis is a natural evolution in organoleptic testing. In this paper we propose a protocol for what can be defined as neuroorganoleptic analysis, a method that combines traditional approaches with psychophysiological data acquired during sensory testing. Our protocol was applied to a case study project named MobFood, where four samples of food were tested by a total of 83 participants, using preference and acceptance tasks, across three different sessions. Best practices and lessons learned regarding the laboratory setting and the acquisition of psychophysiological data were derived from this case study, which are herein described. Preliminary results show that certain Heart Rate Variability (HRV) features have a strong correlation with the preferences self-reported by the participants.<\/jats:p>","DOI":"10.3390\/foods10091974","type":"journal-article","created":{"date-parts":[[2021,8,24]],"date-time":"2021-08-24T22:12:22Z","timestamp":1629843142000},"page":"1974","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":9,"title":["Neuroorganoleptics: Organoleptic Testing Based on Psychophysiological Sensing"],"prefix":"10.3390","volume":"10","author":[{"given":"Jo\u00e3o","family":"Valente","sequence":"first","affiliation":[{"name":"Instituto Polit\u00e9cnico de Castelo Branco (IPCB), Av. Pedro \u00c1lvares Cabral 12, 6000-084 Castelo Branco, Portugal"},{"name":"BrainAnswer, Lda., R. Eng. Pires Marques 61, 6000-406 Castelo Branco, Portugal"}]},{"given":"Leonor","family":"Godinho","sequence":"additional","affiliation":[{"name":"Department of Bioengineering (DBE), Instituto Superior T\u00e9cnico (IST), Av. Rovisco Pais 1, 1049-001 Lisboa, Portugal"}]},{"given":"Cristina","family":"Pintado","sequence":"additional","affiliation":[{"name":"CATAA\u2014Associa\u00e7\u00e3o Centro de Apoio Tecnol\u00f3gico Agro-Alimentar, Zona Industrial de Castelo Branco, Rua A, 6000-459 Castelo Branco, Portugal"}]},{"given":"C\u00e1tia","family":"Baptista","sequence":"additional","affiliation":[{"name":"CATAA\u2014Associa\u00e7\u00e3o Centro de Apoio Tecnol\u00f3gico Agro-Alimentar, Zona Industrial de Castelo Branco, Rua A, 6000-459 Castelo Branco, Portugal"}]},{"given":"Veronika","family":"Kozlova","sequence":"additional","affiliation":[{"name":"Instituto Polit\u00e9cnico de Castelo Branco (IPCB), Av. Pedro \u00c1lvares Cabral 12, 6000-084 Castelo Branco, Portugal"},{"name":"BrainAnswer, Lda., R. Eng. Pires Marques 61, 6000-406 Castelo Branco, Portugal"}]},{"given":"Lu\u00eds","family":"Marques","sequence":"additional","affiliation":[{"name":"BrainAnswer, Lda., R. Eng. Pires Marques 61, 6000-406 Castelo Branco, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1320-5024","authenticated-orcid":false,"given":"Ana","family":"Fred","sequence":"additional","affiliation":[{"name":"Department of Bioengineering (DBE), Instituto Superior T\u00e9cnico (IST), Av. Rovisco Pais 1, 1049-001 Lisboa, Portugal"},{"name":"Instituto de Telecomunica\u00e7\u00f5es (IT), Av. Rovisco Pais 1, 1049-001 Lisboa, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6764-8432","authenticated-orcid":false,"given":"Hugo","family":"Pl\u00e1cido da Silva","sequence":"additional","affiliation":[{"name":"Department of Bioengineering (DBE), Instituto Superior T\u00e9cnico (IST), Av. Rovisco Pais 1, 1049-001 Lisboa, Portugal"},{"name":"Instituto de Telecomunica\u00e7\u00f5es (IT), Av. Rovisco Pais 1, 1049-001 Lisboa, Portugal"}]}],"member":"1968","published-online":{"date-parts":[[2021,8,24]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","unstructured":"Imtiyaz, H., Soni, P., and Yukongdi, V. (2021). Investigating the Role of Psychological, Social, Religious and Ethical Determinants on Consumers\u2019 Purchase Intention and Consumption of Convenience Food. Foods, 10.","DOI":"10.3390\/foods10020237"},{"key":"ref_2","doi-asserted-by":"crossref","unstructured":"Jilani, H., Pohlabeln, H., De Henauw, S., Eiben, G., Hunsberger, M., Molnar, D., Moreno, L.A., Pala, V., Russo, P., and Solea, A. (2019). Relative validity of a food and beverage preference questionnaire to characterize taste phenotypes in children adolescents and adults. 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