{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,12]],"date-time":"2026-05-12T15:47:11Z","timestamp":1778600831806,"version":"3.51.4"},"reference-count":122,"publisher":"MDPI AG","issue":"2","license":[{"start":{"date-parts":[[2023,1,11]],"date-time":"2023-01-11T00:00:00Z","timestamp":1673395200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IJERPH"],"abstract":"<jats:p>This study aims to explore whether consumers\u2019 attention to companies\u2019 green marketing communication influences their green purchase behaviour. It also analyses the importance of consumers\u2019 characteristics, namely gender, education, and green attitudes, in their attention to companies\u2019 green marketing communication. An online survey was carried out on the population residing in Portugal over 18 years of age, allowing us to collect 690 valid responses. Data analysis techniques including descriptive analyses, parametric and non-parametric tests, linear correlation, and regression analysis were used. The achieved results allow us to conclude that consumers are attentive to companies\u2019 green marketing communication. A strong correlation between consumers\u2019 attention to companies\u2019 green marketing communication and green purchasing behaviour was identified. The results also confirm that individuals with higher educational levels and green attitudes and females are the most attentive to companies\u2019 green marketing communication.<\/jats:p>","DOI":"10.3390\/ijerph20021356","type":"journal-article","created":{"date-parts":[[2023,1,12]],"date-time":"2023-01-12T01:32:26Z","timestamp":1673487146000},"page":"1356","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":73,"title":["Analysing the Influence of Green Marketing Communication in Consumers\u2019 Green Purchase Behaviour"],"prefix":"10.3390","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2471-0317","authenticated-orcid":false,"given":"Elisabete","family":"Correia","sequence":"first","affiliation":[{"name":"Coimbra Business School|ISCAC and CEFAGE, 3040-316 Coimbra, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7489-7792","authenticated-orcid":false,"given":"Sara","family":"Sousa","sequence":"additional","affiliation":[{"name":"Coimbra Business School|ISCAC and CERNAS, 3040-316 Coimbra, Portugal"}]},{"given":"Clara","family":"Viseu","sequence":"additional","affiliation":[{"name":"Coimbra Business School|ISCAC and CICF, 3040-316 Coimbra, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3872-0807","authenticated-orcid":false,"given":"Manuela","family":"Larguinho","sequence":"additional","affiliation":[{"name":"Coimbra Business School|ISCAC and CIMA, 3040-316 Coimbra, Portugal"}]}],"member":"1968","published-online":{"date-parts":[[2023,1,11]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"100465","DOI":"10.1016\/j.envdev.2019.100465","article-title":"Theoretical framework and formation mechanism of the green development system model in China","volume":"32","author":"Li","year":"2019","journal-title":"Environ. 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