{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,9]],"date-time":"2026-03-09T19:30:36Z","timestamp":1773084636510,"version":"3.50.1"},"reference-count":79,"publisher":"MDPI AG","issue":"4","license":[{"start":{"date-parts":[[2024,11,13]],"date-time":"2024-11-13T00:00:00Z","timestamp":1731456000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"National Funds of the FCT\u2014Portuguese Foundation for Science and Technology","award":["UIDB\/04470\/2020"],"award-info":[{"award-number":["UIDB\/04470\/2020"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IJFS"],"abstract":"<jats:p>(1) Background: Facing the challenges of a post-pandemic period and the Ukraine War and recognising the gap in scientific research on the application of revenue management (RM) in the Portuguese hotel industry, the main objective of this study is to identify the most effective and least appropriate RM practices for use in periods of low demand and crises, reflecting the financial sustainability perspective. The theoretical framework of this study focuses on the main RM practices, grouping them into price and non-price strategies. (2) Methods: A quantitative methodology was employed, collecting information from Portuguese hotels through an online questionnaire, and statistical analysis using Mann\u2013Whitney and Chi-square tests was conducted. (3) Results: Hotels offered discounts during the pandemic, but room rates were reduced during the recovery period. These findings also revealed that commonly used techniques were the best available rate (BAR) and rate fences, particularly during the pandemic. Quality, brand image, strategic partnerships, and marketing actions are recognised as essential. However, loyalty programs, length of stay (LOS) control, rate parity, and bundled services are not commonly implemented despite their importance during periods of low demand. Larger hotels, five-star hotels, and members of international chains applied more RM practices than smaller four-star independent hotels. (4) Originality: This study provides original and valuable insights into increasing hotel revenues and occupancy rates during future periods of low demand, which benefit financial sustainability.<\/jats:p>","DOI":"10.3390\/ijfs12040112","type":"journal-article","created":{"date-parts":[[2024,11,13]],"date-time":"2024-11-13T09:59:11Z","timestamp":1731491951000},"page":"112","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":3,"title":["Factors Influencing Hotel Revenue Management in Times of Crisis: Towards Financial Sustainability"],"prefix":"10.3390","volume":"12","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6652-7601","authenticated-orcid":false,"given":"Lu\u00eds","family":"Lima Santos","sequence":"first","affiliation":[{"name":"CiTUR\u2014Centre for Tourism Research, Development and Innovation, Polytechnic University of Leiria, 2411-901 Leiria, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5715-8384","authenticated-orcid":false,"given":"Concei\u00e7\u00e3o","family":"Gomes","sequence":"additional","affiliation":[{"name":"CiTUR\u2014Centre for Tourism Research, Development and Innovation, Polytechnic University of Leiria, 2411-901 Leiria, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7674-4036","authenticated-orcid":false,"given":"C\u00e1tia","family":"Malheiros","sequence":"additional","affiliation":[{"name":"CiTUR\u2014Centre for Tourism Research, Development and Innovation, Polytechnic University of Leiria, 2411-901 Leiria, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1578-5344","authenticated-orcid":false,"given":"Catarina","family":"Crespo","sequence":"additional","affiliation":[{"name":"CiTUR\u2014Centre for Tourism Research, Development and Innovation, Polytechnic University of Leiria, 2411-901 Leiria, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6375-5748","authenticated-orcid":false,"given":"Carla","family":"Bento","sequence":"additional","affiliation":[{"name":"CiTUR\u2014Centre for Tourism Research, Development and Innovation, Polytechnic University of Leiria, 2411-901 Leiria, Portugal"}]}],"member":"1968","published-online":{"date-parts":[[2024,11,13]]},"reference":[{"key":"ref_1","first-page":"141","article-title":"Strategic responses of the Spanish hospitality sector to the financial crisis","volume":"32","author":"Bremser","year":"2013","journal-title":"International Journal of Hospitality Management"},{"key":"ref_2","doi-asserted-by":"crossref","first-page":"191","DOI":"10.1016\/0278-4319(90)90015-P","article-title":"The symbolic\/culture approach: Managing transition in the service industry","volume":"9","author":"Brownell","year":"1990","journal-title":"International Journal of Hospitality Management"},{"key":"ref_3","doi-asserted-by":"crossref","first-page":"405","DOI":"10.1057\/rpm.2009.21","article-title":"Managing hotels in the downturn: Smart revenue growth through pricing optimisation","volume":"8","author":"Butscher","year":"2009","journal-title":"Journal of Revenue and Pricing Management"},{"key":"ref_4","doi-asserted-by":"crossref","unstructured":"Campos, Filipa, Gomes, Concei\u00e7\u00e3o, Malheiros, C\u00e1tia, and Santos, Lu\u00eds Lima (2024). 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