{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,12]],"date-time":"2026-02-12T17:18:25Z","timestamp":1770916705062,"version":"3.50.1"},"reference-count":52,"publisher":"MDPI AG","issue":"1","license":[{"start":{"date-parts":[[2023,1,13]],"date-time":"2023-01-13T00:00:00Z","timestamp":1673568000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100001871","name":"Funda\u00e7\u00e3o para a Ci\u00eancia e Tecnologia","doi-asserted-by":"publisher","award":["PTDC\/COM-CSS\/31740\/2017"],"award-info":[{"award-number":["PTDC\/COM-CSS\/31740\/2017"]}],"id":[{"id":"10.13039\/501100001871","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Journalism and Media"],"abstract":"<jats:p>This study consisted of a content analysis of parenting portrayals in the 40 most popular Portuguese male and female content producers on YouTube and Instagram, on a sample of content published in 2019. Female creators give disproportionately greater attention to parenting and are the ones depicting everyday labor related to it, whereas male creators show themselves as fathers in happy and fun moments. By way of their popularity and visibility on social media platforms, and as supported by the social media platforms and advertising realms, celebrities and influencers are amplifying the traditional division of parenting labor through the mechanisms of a postfeminist, hyper-individualistic discourse emphasized by female influencers and celebrities, and of humoristic content that confirms gender stereotypes without social punishment, deployed by entertainment personalities, both male and female.<\/jats:p>","DOI":"10.3390\/journalmedia4010008","type":"journal-article","created":{"date-parts":[[2023,1,13]],"date-time":"2023-01-13T03:28:10Z","timestamp":1673580490000},"page":"105-117","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":12,"title":["Parenting on Celebrities\u2019 and Influencers\u2019 Social Media: Revamping Traditional Gender Portrayals"],"prefix":"10.3390","volume":"4","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4069-6212","authenticated-orcid":false,"given":"Ana","family":"Jorge","sequence":"first","affiliation":[{"name":"CICANT, Lus\u00f3fona University, 1749-024 Lisbon, Portugal"}]},{"given":"Bibiana","family":"Garcez","sequence":"additional","affiliation":[{"name":"Faculty of Arts and Humanities, University of Coimbra, 3004-531 Coimbra, Portugal"},{"name":"ICNOVA, NOVA University Lisbon, 1069-061 Lisbon, Portugal"}]},{"given":"B\u00e1rbara","family":"Janiques de Carvalho","sequence":"additional","affiliation":[{"name":"Faculty of Arts and Humanities, University of Coimbra, 3004-531 Coimbra, Portugal"},{"name":"ICNOVA, NOVA University Lisbon, 1069-061 Lisbon, Portugal"}]},{"given":"Ana Margarida","family":"Coelho","sequence":"additional","affiliation":[{"name":"CECC, Faculty of Human Sciences, Catholic University of Portugal, 1649-023 Lisbon, Portugal"}]}],"member":"1968","published-online":{"date-parts":[[2023,1,13]]},"reference":[{"key":"ref_1","unstructured":"Abidin, Crystal (2022, September 15). 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