{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,13]],"date-time":"2026-02-13T04:19:01Z","timestamp":1770956341558,"version":"3.50.1"},"reference-count":123,"publisher":"MDPI AG","issue":"8","license":[{"start":{"date-parts":[[2023,8,19]],"date-time":"2023-08-19T00:00:00Z","timestamp":1692403200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Foundation for Science and Technology-Funda\u00e7\u00e3o para a Ci\u00eancia e Tecnologia","award":["2022.03964.PTDC"],"award-info":[{"award-number":["2022.03964.PTDC"]}]},{"name":"Foundation for Science and Technology-Funda\u00e7\u00e3o para a Ci\u00eancia e Tecnologia","award":["2022.05885.CEECIND"],"award-info":[{"award-number":["2022.05885.CEECIND"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Social Sciences"],"abstract":"<jats:p>Kathlyn Mayorga\u2019s rape allegation against Portuguese football star Cristiano Ronaldo was mostly met in his home country with disbelief, prompting a strong wave of support for the national icon. Mayorga was often perceived as a \u2018gold digger\u2019. This article explores how traditional gender norms, sex scripts and rape myths underpinned the resignification of the rape allegation into a case of extortion, naturalizing sexual abuse regarding \u2018immoral women\u2019. It examines how the intersection of local patriarchal traditions with the neoliberal order produced a morality which normalized the commodification of women\u2019s and men\u2019s bodies as a path to social mobility. It looks at the commodification of Ronaldo\u2019s body, his key to success as a \u2018super-body\u2019 whose exceptional sports performance granted him respectability, an exceptional social status and access to women\u2019s sexualized bodies. Then, it examines the construction of Mayorga\u2019s body as a sexualized body with less moral and\/or commercial value, operating in an area perceived as indecent (sex as a \u2018gold digger\u2019 or sexual transactions as a prostitute) and whose inflicted harm could be compensated through money.<\/jats:p>","DOI":"10.3390\/socsci12080461","type":"journal-article","created":{"date-parts":[[2023,8,21]],"date-time":"2023-08-21T01:46:56Z","timestamp":1692582416000},"page":"461","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":2,"title":["Our Hero and That Kind of Woman: Imaginaries of Sexuality, Masculinity and Femininity in the Discussion of the Rape Allegation against Cristiano Ronaldo in Portugal"],"prefix":"10.3390","volume":"12","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5342-8391","authenticated-orcid":false,"given":"J\u00falia","family":"Garraio","sequence":"first","affiliation":[{"name":"Centre for Social Studies, University of Coimbra, 3000-995 Coimbra, Portugal"}]}],"member":"1968","published-online":{"date-parts":[[2023,8,19]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","unstructured":"Abbott, Pamela, and Wallace, Claire (1991). 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