{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,28]],"date-time":"2026-02-28T04:29:01Z","timestamp":1772252941075,"version":"3.50.1"},"reference-count":51,"publisher":"MDPI AG","issue":"21","license":[{"start":{"date-parts":[[2020,10,29]],"date-time":"2020-10-29T00:00:00Z","timestamp":1603929600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Sustainability"],"abstract":"<jats:p>Electronic word of mouth (eWOM) has been widely used by most consumers on different digital platforms. This review aimed to obtain further insights into online consumer behavior through social networking sites and online reviews sites to help tourism businesses develop sustainable eWOM strategies. To this end, an exploratory study was developed to analyze available literature on eWOM strategies and online consumer behavior. The systematic literature review analysis focused on the following two main topics: (i) tourism and (ii) eWOM. The scientific database, Web of Science, was used to collect relevant literature on the subject. The search terms \u201cTourism\u201d and \u201ceWOM\u201d were used. Searching the database, Web of Science, yielded a total of 124 articles; upon application of different filters, a total of 14 studies were included in the final dataset. The results of the present study provide new insights into consumer behavior for social sciences and businesses for the adoption of sustainable strategies to increase the influence of eWOM on the tourism industry.<\/jats:p>","DOI":"10.3390\/su12218972","type":"journal-article","created":{"date-parts":[[2020,10,29]],"date-time":"2020-10-29T21:21:00Z","timestamp":1604006460000},"page":"8972","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":41,"title":["Understanding Online Consumer Behavior and eWOM Strategies for Sustainable Business Management in the Tourism Industry"],"prefix":"10.3390","volume":"12","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0636-9573","authenticated-orcid":false,"given":"Ana","family":"Reyes-Menendez","sequence":"first","affiliation":[{"name":"Department of Business Economics, Faculty of Social Sciences and Law, Rey Juan Carlos University, Paseo Artilleros s\/n, 28032 Madrid, Spain"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1788-6114","authenticated-orcid":false,"given":"Marisol B.","family":"Correia","sequence":"additional","affiliation":[{"name":"School of Management, Hospitality and Tourism (ESGHT), Universidade do Algarve, Campus of Penha, 8005-139 Faro, Portugal"},{"name":"Centre for Tourism Research, Development and Innovation (CiTUR), Campus of Penha, 8005-139 Faro, Portugal"},{"name":"Research Centre for Tourism, Sustainability and Well-being (CinTurs), Campus of Gambelas, 8005-139 Faro, Portugal"},{"name":"CEG-IST, Instituto Superior T\u00e9cnico, Universidade de Lisboa, 1049-001 Lisboa, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6263-5007","authenticated-orcid":false,"given":"Nelson","family":"Matos","sequence":"additional","affiliation":[{"name":"School of Management, Hospitality and Tourism (ESGHT), Universidade do Algarve, Campus of Penha, 8005-139 Faro, Portugal"},{"name":"Research Centre for Tourism, Sustainability and Well-being (CinTurs), Campus of Gambelas, 8005-139 Faro, Portugal"}]},{"given":"Charlene","family":"Adap","sequence":"additional","affiliation":[{"name":"Department of Business Economics, Faculty of Social Sciences and Law, Rey Juan Carlos University, Paseo Artilleros s\/n, 28032 Madrid, Spain"}]}],"member":"1968","published-online":{"date-parts":[[2020,10,29]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"185","DOI":"10.1016\/j.jbusres.2017.12.019","article-title":"The role of electronic word of mouth in reducing information asymmetry: An empirical investigation of online hotel booking","volume":"85","author":"Manes","year":"2018","journal-title":"J. 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