{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,3]],"date-time":"2026-03-03T22:23:41Z","timestamp":1772576621671,"version":"3.50.1"},"reference-count":64,"publisher":"MDPI AG","issue":"23","license":[{"start":{"date-parts":[[2020,11,29]],"date-time":"2020-11-29T00:00:00Z","timestamp":1606608000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Sustainability"],"abstract":"<jats:p>In a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in differentiating human resource practices. Under this reality, the employer branding (EB) concept gains more and more importance as a strategic tool to attract, retain, and involve human capital, given that this has become a source of competitive advantage to companies. Within this context, this study aimed to evaluate the relationship between employer branding strategies implemented by organizations, as well as their impact on the employee\u2019s affective commitment, evident in certain organizational cultures, which are sustained over time. The methodological framework applied to this study is quantitative, and the data collection was carried out with the application of an employer branding and an affective commitment questionnaire. To achieve a good representation of the active population, the sample of the quantitative study was composed of 172 individuals, working in the public and private sectors in Portugal, exercising different positions in the different sectors of activity. Results obtained with these techniques indicate a high level of affective organizational commitment (AOC) of employees in the organizations surveyed, suggesting that affective commitment develops when the individual becomes involved and identifies with the organization.<\/jats:p>","DOI":"10.3390\/su12239993","type":"journal-article","created":{"date-parts":[[2020,11,29]],"date-time":"2020-11-29T21:55:31Z","timestamp":1606686931000},"page":"9993","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":34,"title":["Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of Employees"],"prefix":"10.3390","volume":"12","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-9995-9769","authenticated-orcid":false,"given":"Patr\u00edcia","family":"Alves","sequence":"first","affiliation":[{"name":"ISLA Santar\u00e9m, Largo C\u00e2ndido Reis, 2000-24 Santar\u00e9m, Portugal"}]},{"given":"Vasco","family":"Santos","sequence":"additional","affiliation":[{"name":"ISLA Santar\u00e9m, Largo C\u00e2ndido Reis, 2000-24 Santar\u00e9m, Portugal"},{"name":"CiTUR, ESTM, Polytechnic of Leiria, Rua do Conhecimento, 2520-641 Peniche, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2008-9124","authenticated-orcid":false,"given":"Isabel","family":"Reis","sequence":"additional","affiliation":[{"name":"ISLA Santar\u00e9m, Largo C\u00e2ndido Reis, 2000-24 Santar\u00e9m, Portugal"}]},{"given":"Filipa","family":"Martinho","sequence":"additional","affiliation":[{"name":"ISLA Santar\u00e9m, Largo C\u00e2ndido Reis, 2000-24 Santar\u00e9m, Portugal"}]},{"given":"Domingos","family":"Martinho","sequence":"additional","affiliation":[{"name":"ISLA Santar\u00e9m, Largo C\u00e2ndido Reis, 2000-24 Santar\u00e9m, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0004-601X","authenticated-orcid":false,"given":"Marta","family":"Correia Sampaio","sequence":"additional","affiliation":[{"name":"ISLA Santar\u00e9m, Largo C\u00e2ndido Reis, 2000-24 Santar\u00e9m, Portugal"},{"name":"CEFAGE\u2013UE, Largo Marqu\u00eas de Marialva, 8, 7000-809 \u00c9vora, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8633-4199","authenticated-orcid":false,"given":"Maria","family":"Jos\u00e9 Sousa","sequence":"additional","affiliation":[{"name":"Business Research Unit, Instituto Universit\u00e1rio de Lisboa, Av. das For\u00e7as Armadas, 1649-026 Lisbon, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2154-6171","authenticated-orcid":false,"given":"Manuel","family":"Au-Yong-Oliveira","sequence":"additional","affiliation":[{"name":"GOVCOPP (UA), Department of Economics, Management and Industrial Engineering and Tourism (DEGEIT), University of Aveiro, Campus Universit\u00e1rio de Santiago, 3810-193 Aveiro, Portugal"}]}],"member":"1968","published-online":{"date-parts":[[2020,11,29]]},"reference":[{"key":"ref_1","unstructured":"McCarthy, D., Rivera, S., and DeSimone, V. 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