{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,10]],"date-time":"2026-03-10T02:02:51Z","timestamp":1773108171454,"version":"3.50.1"},"reference-count":34,"publisher":"MDPI AG","issue":"12","license":[{"start":{"date-parts":[[2021,6,9]],"date-time":"2021-06-09T00:00:00Z","timestamp":1623196800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Sustainability"],"abstract":"<jats:p>In the context of football\u2019s globalisation, some of the most important football clubs (FCs) can currently be classified as \u2018entertainment multinationals\u2019. Sport hospitality provides opportunities to maximise club stadiums\u2019 use so that they can increase clubs\u2019 annual turnover and function as branding platforms. This study sought to identify the main narratives shared online about\u2014and the dimensions of\u2014visitors\u2019 experiences with top football brands in stadium tours. The data collected for this research comprised 400 text reviews for 10 European FCs\u2019 stadiums (i.e., 4000 reviews) written by visitors in the post-experience phase. Content analysis of these Web reviews was conducted using Leximancer software. The results confirm the existence of 15 themes: fan, tour, stadium, team, museum, room, staff, game, (best) place, ticket, seating, recommend(ation), food, shop and attraction. Most researchers have examined stadium tours from a supply-side perspective. The present study\u2019s aim was, therefore, to contribute to the existing literature by analysing stadium tours\u2019 dimensions from the visitors\u2019 point of view. Stadium tours and museum visits are important sources of revenue that contribute to FCs\u2019 economic sustainability. Offering outstanding customer experiences is thus of utmost importance to maximise club stadiums\u2019 usage and strengthen fans\u2019 engagement.<\/jats:p>","DOI":"10.3390\/su13126602","type":"journal-article","created":{"date-parts":[[2021,6,9]],"date-time":"2021-06-09T14:16:04Z","timestamp":1623248164000},"page":"6602","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":13,"title":["Dimensions of Football Stadium and Museum Tour Experiences: The Case of Europe\u2019s Most Valuable Brands"],"prefix":"10.3390","volume":"13","author":[{"given":"Ana","family":"Brochado","sequence":"first","affiliation":[{"name":"Centre for Socioeconomic and Territorial Studies (DIN\u00c2MIA\u2019CET), ISCTE\u2014Instituto Universit\u00e1rio de Lisboa, 1649-026 Lisbon, Portugal"}]},{"given":"Carlos","family":"Brito","sequence":"additional","affiliation":[{"name":"Faculty of Economics, University of Porto, 4200-464 Porto, Portugal"}]},{"given":"Adrien","family":"Bouchet","sequence":"additional","affiliation":[{"name":"Collins College of Business, The University of Tulsa, Tulsa, OK 74104, USA"}]},{"given":"Fernando","family":"Oliveira","sequence":"additional","affiliation":[{"name":"ISCTE\u2014Instituto Universit\u00e1rio de Lisboa, 1649-026 Lisbon, Portugal"}]}],"member":"1968","published-online":{"date-parts":[[2021,6,9]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"294","DOI":"10.1080\/14660970.2014.961376","article-title":"\u2018Proper museum\u2019 or branding platform? 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