{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,17]],"date-time":"2026-01-17T01:58:10Z","timestamp":1768615090112,"version":"3.49.0"},"reference-count":95,"publisher":"MDPI AG","issue":"1","license":[{"start":{"date-parts":[[2026,1,16]],"date-time":"2026-01-16T00:00:00Z","timestamp":1768521600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Universidade Europeia through the internal research project","award":["PI24AM"],"award-info":[{"award-number":["PI24AM"]}]},{"name":"Universidade Europeia"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Tourism and Hospitality"],"abstract":"<jats:p>The present conceptual paper proposes a purpose-driven experiential marketing framework for film-induced destinations, integrating sustainability and emotional engagement into destination management. The model under discussion comprises five interconnected dimensions, namely integrated experience, branding, people, emotional touchpoints and processes. These are articulated through purpose-driven marketing principles and aligned with selected Global Reporting Initiative (GRI) indicators. This approach positions sustainability as an inherent component of value creation rather than an external policy layer. The framework under discussion was developed through an interdisciplinary literature review and is illustrated through insights from an exploratory case study of Monsanto, a rural Portuguese village recently featured in HBO\u2019s House of the Dragon. Semi-structured interviews were conducted with a purposive sample of local stakeholders, including tourists, residents, entrepreneurs and institutional representatives. These interviews were analysed thematically to provide indicative evidence of the framework\u2019s relevance and potential applicability. The findings suggest that emotional engagement, co-creation and territorial authenticity play a central role in shaping memorable film-related tourism experiences that are consistent with destination purpose and stakeholder well-being. The study also emphasises the strategic importance of storytelling, audiovisual narratives and collaborative governance in the strengthening of place identity and the support of sustainable differentiation. Despite its exploratory nature, the framework provides practical guidance for destination management organisations (DMOs), cultural programmers and creative industry actors. The article concludes by identifying avenues for future research, including cross-regional application, digital experimentation and the quantitative assessment of experiential dimensions.<\/jats:p>","DOI":"10.3390\/tourhosp7010024","type":"journal-article","created":{"date-parts":[[2026,1,16]],"date-time":"2026-01-16T14:46:33Z","timestamp":1768574793000},"page":"24","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Film-Induced Tourism and Experiential Branding: A Purpose-Driven Conceptual Framework with an Exploratory Illustration from Monsanto (Portugal)"],"prefix":"10.3390","volume":"7","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8506-6073","authenticated-orcid":false,"given":"Anabela","family":"Monteiro","sequence":"first","affiliation":[{"name":"Faculty of Social Sciences and Technology (FCST), Universidade Europeia, 1500-210 Lisbon, Portugal"},{"name":"CiTUR Leiria-Center for Tourism Research, Development and Innovation, Polit\u00e9cnico de Leiria, Campus 4\u2014Santu\u00e1rio de Nossa Senhora dos Rem\u00e9dios, 2520\u2013641 Peniche, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4069-4118","authenticated-orcid":false,"given":"Sara Rodrigues de","family":"Sousa","sequence":"additional","affiliation":[{"name":"Faculty of Social Sciences and Technology (FCST), Universidade Europeia, 1500-210 Lisbon, Portugal"},{"name":"CeComp\u2014Centro de Estudos Comparatistas da Universidade de Lisboa, Faculdade de Letras, Alameda da Universidade, 1600-214 Lisboa, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8480-1689","authenticated-orcid":false,"given":"Gabriela","family":"Marques","sequence":"additional","affiliation":[{"name":"Faculty of Social Sciences and Technology (FCST), Universidade Europeia, 1500-210 Lisbon, Portugal"},{"name":"Unidade de Investiga\u00e7\u00e3o Sobre Governa\u00e7\u00e3o, Competitividade e Pol\u00edticas P\u00fablicas (GOVCOPP)\u2014Department of Economics, Management, Industrial Engineering and Tourism (DEGEIT), University of Aveiro, Campus Universit\u00e1rio de Santiago, 3810-193 Aveiro, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0114-313X","authenticated-orcid":false,"given":"Marco","family":"Arraya","sequence":"additional","affiliation":[{"name":"Faculty of Social Sciences and Technology (FCST), Universidade Europeia, 1500-210 Lisbon, Portugal"},{"name":"NECE\u2014Research Centre for Business Sciences, Department of Management and Economics, Faculty of Human and Social Sciences, Universidade da Beira Interior, Estrada do Sineiro, 6200-209 Covilh\u00e3, Portugal"},{"name":"Graduate School of Business Leadership, University of South Africa (UNISA), Cnr Janadel and Alexandra Ave, Midrand 1686, South Africa"}]}],"member":"1968","published-online":{"date-parts":[[2026,1,16]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"289","DOI":"10.1007\/s12208-015-0150-7","article-title":"Place branding research: A thematic review and future research agenda","volume":"13","author":"Acharya","year":"2016","journal-title":"International Review on Public and Nonprofit Marketing"},{"key":"ref_2","doi-asserted-by":"crossref","first-page":"350","DOI":"10.1108\/JHTI-09-2020-0169","article-title":"How does employee commitment impact customers\u2019 attitudinal loyalty?","volume":"5","author":"Agyeiwaah","year":"2021","journal-title":"Journal of Hospitality and Tourism Insights"},{"key":"ref_3","first-page":"102","article-title":"Film tourism and its impact on tourism destination image","volume":"8","author":"Ahmed","year":"2022","journal-title":"\u00c7atalh\u00f6y\u00fck Uluslararas\u0131 Turizm ve Sosyal Ara\u015ft\u0131rmalar Dergisi"},{"key":"ref_4","doi-asserted-by":"crossref","unstructured":"Anholt, S. 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