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The empirical validation of the model was conducted by carrying out an online survey with a convenience sample of 302 customers of a brand of the catering industry. The data collected were processed using PLS-SEM methodology. The results reveal that sensory stimulation positively influences brand experience and brand equity, which, in turn, have a positive impact on intentions to purchase the brand in question. The relevant contributions that emerged from this study include not only bridging the aforementioned gap in the literature but also offering significant managerial implications.<\/jats:p>","DOI":"10.3846\/16111699.2016.1252793","type":"journal-article","created":{"date-parts":[[2017,2,6]],"date-time":"2017-02-06T07:55:06Z","timestamp":1486367706000},"page":"68-83","update-policy":"https:\/\/doi.org\/10.3846\/jbem_policy","source":"Crossref","is-referenced-by-count":119,"title":["INFLUENCE OF SENSORY STIMULI ON BRAND EXPERIENCE, BRAND EQUITY AND PURCHASE INTENTION"],"prefix":"10.3846","volume":"18","author":[{"given":"Ant\u00f3nio C.","family":"MOREIRA","sequence":"first","affiliation":[{"name":"University of Aveiro"}]},{"given":"Nuno","family":"FORTES","sequence":"additional","affiliation":[{"name":"Polytechnic Institute of Coimbra"}]},{"given":"Ramiro","family":"SANTIAGO","sequence":"additional","affiliation":[{"name":"University of Aveiro"}]}],"member":"2209","published-online":{"date-parts":[[2017,2,5]]},"reference":[{"key":"CIT0001","volume-title":"Managing brand equity","author":"Aaker D. 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