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I take as primitive (i) a collection of preference orderings over all information structures, indexed by menus of acts (the sender's ex ante preferences for information), and (ii) a collection of correspondences over menus of acts, indexed by signals (the receiver's signal\u2010contingent choice(s) from menus). I provide axiomatic representation theorems characterizing the sender as a sophisticated planner and the receiver as a Bayesian information processor, and show that all parameters can be uniquely identified from the sender's preferences for information. I also establish a series of results characterizing common priors, common utility functions, and intuitive measures of disagreement for these parameters\u2014all in terms of the sender's preferences for information.<\/jats:p>","DOI":"10.3982\/ecta16729","type":"journal-article","created":{"date-parts":[[2021,9,16]],"date-time":"2021-09-16T06:55:56Z","timestamp":1631775356000},"page":"2081-2116","source":"Crossref","is-referenced-by-count":4,"title":["An Axiomatic Model of Persuasion"],"prefix":"10.3982","volume":"89","author":[{"given":"Alexander M.","family":"Jakobsen","sequence":"first","affiliation":[{"name":"Department of Economics, University of Calgary"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"2359","published-online":{"date-parts":[[2021]]},"reference":[{"key":"ecta200331-bib-0001","doi-asserted-by":"crossref","first-page":"672","DOI":"10.1016\/j.jet.2016.07.006","volume":"165","author":"Alonso","year":"2016","journal-title":"Journal of Economic Theory"},{"issue":"1","key":"ecta200331-bib-0002","doi-asserted-by":"crossref","first-page":"199","DOI":"10.1214\/aoms\/1177704255","volume":"34","author":"Anscombe","year":"1963","journal-title":"The Annals of Mathematical Statistics"},{"key":"ecta200331-bib-0003","unstructured":"Aumann, R. 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